Animish Gautam

Roles and Responsibilities:

• Pre-sales lead for effectiveness business in Singapore, worth USD 1.0 million.
• Customer Success lead for effectiveness business in the South-east Asia region, worth USD 2.5 million.
• Delivering 5-10% business performance improvement to clients across industries.
• Delivering through teams in Singapore, Indonesia and India.
• Working with Marketing and Media Directors to develop effective and optimized media strategies.
• Making sure these strategies are landed well with business and finance heads within the client organizations.
• Experience spans across industries such as CPG, Banking and Financial Services, eCommerce, Travel, Healthcare and Media Publishers.

Roles and Responsibilities:

• Conducted detailed end-user requirements gathering sessions to inform the design of tailored BI solutions.
• Evaluated existing business intelligence infrastructure, identifying areas for improvement and recommending solutions based on industry best practices.
• Collaborated with cross-functional teams to define, develop, and deploy BI projects in a timely manner.
• Managed multiple concurrent BI projects, ensuring timely delivery within budget constraints.
• Achieved cost savings through the careful evaluation of third-party vendors for software tools and consulting services.
• Contributed meaningfully to proposal development efforts by offering subject matter expertise during sales presentations for new client engagements.
• Provided training and mentoring to junior consultants on best practices in BI development and implementation.
• Championed knowledge sharing among team members, facilitating the exchange of best practices and lessons learned from past projects.

Roles and Responsibilities:

• Led marketing initiatives, including brand health tracking, campaign impact measurement, KPI benchmarking, and industry sizing through travel and eCommerce dashboards.
  
• Conducted merchant identification by analyzing consumer reviews.
  
• Collaborated with product teams on development, market opportunity analysis, and CVP creation; supported Mastercard credit card launches for two Singapore banks and presented innovations to Korean banks.
  
• Managed an internal knowledge platform, achieving 5X growth in unique visitors, hosting 2K insights documents, and overseeing vendor management.
  
• Developed index ranking models to assess market readiness across 14 AP markets.
  
• Spearheaded the creation of an advanced insights tool for automatic document classification and summarization.
  

Roles and Responsibilities:

• Acted as the primary client contact for developing consumer insights.
  
• Led a cross-functional team of 8-10 members, including 3 direct reports, ensuring utilization targets and productivity goals were met.
  
• Directed Annual Market Planning to strategize research projects for the upcoming year.
  
• Oversaw survey design and data quality for vendor-conducted studies.
  
• Enhanced brand positioning by tracking brand health and key drivers.
  
• Conducted market sizing and identified opportunities in financially excluded segments across 20 global markets.