Ang Kai Xin Angela
Summary
Marketing Executive with 1-2 years experience in creating and implementing digital strategies, increasing brand awareness and developing customer-centric communications initiatives. Effectively manages stakeholder expectations and maintained media relations. Able to conceptualize and assist to execute high quality marketing design and digital collaterals.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Retail Marketing Executive
Far East Organization
12.2021 - 04.2023
- Provide tenant support in building brand awareness both online and offline with the help of digital and campaign teams
- Garner tenant participation for all campaigns with end-to-end relationship management
- Onboard all new F&B tenants onto mall initiatives such as loyalty programme shopFarEast and acceptance of e-Far East Malls vouchers
- Data analysis of campaigns by using CRM and CMS systems, and also secondary analysis with inputs from digital team for other platforms
- PIC for all Tenant Engagement deals for specific campaigns such as Chinese New
- Year Campaign 2023 - the largest campaign every year that achieved 79% rewards redemption rate with F&B hitting 100% redemption.
Fundraising Executive
HCA Hospice Care
07.2021 - 12.2021
- Plan fundraising events and implement new ideas to raise donations for the hospice
- Design EDMs, posters and newsletters to raise awareness for the hospice and communicate with existing donors
- Organise visits to the hospice for donors to understand the treatment and care provided to patients
- Manage donor database and use (offline and online) communication channels to engage donors to make regular donations
- Secure sponsorships from Skechers and NTUC Fairprice to support fundraising events
Digital Marketing Executive
QQ Group, QQ Rice
09.2020 - 03.2021
- Planned and executed social media advertising campaigns for brands under QQ Group.
- Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks for brands under QQ Group.
- Increased QQ Group's brand awareness through creation and management of social media channels, boosting social media engagement by 30%.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
- Designed EDMs, posters and menus with Canva and Adobe Illustrator
Public Relations Trainee
Omnicom Public Relations Group
05.2020 - 08.2020
- Secured media coverage and planned campaigns for clients
- Cultivated and maintained strong relationships with media outlets
- Developed original content for blog posts and website articles
- Wrote and distributed press releases for company and clients
- Provided administrative support to senior team members
- Maintain and updated media contact lists and databases for ease of access
Marketing Intern
MediaCorp Private Limited
05.2019 - 08.2019
- Utilized Adobe Photoshop to edit promotional banners for dramas
- Copywrote captions for posts on Company’s social media accounts
- Assisted with capturing and analyzing social media metrics
- Performed market analysis and researched latest trends
- Assisted in creating written, video and image content for marketing channels.
- Helped with planning and hosting of marketing events.
- Collaborated with team members to help expand marketing channels.
- Conducted primary and secondary research to better understand customer needs and behaviors
Education
Bachelor of Business Management - Marketing
Singapore Management University (SMU)
05.2020
Distinctions in General Paper and Mathematics -
Victoria Junior College (VJC)
12.2015
Skills
- Stakeholder Management and Media Relations
- Development and Implementation of Digital Marketing Campaigns
- Microsoft Office (Microsoft Word, Microsoft PowerPoint, Microsoft Excel)
- Adobe Photoshop, Adobe Illustrator and Salesforce
Affiliations
WSQ Social Media Digital Marketing
- WSQ Search Engine Marketing
Certification
- Certified Social Media Digital Marketing, WSQ
- Certified Search Engine Marketing, WSQ
Languages
English
Bilingual or Proficient (C2)
Chinese (Mandarin)
Bilingual or Proficient (C2)
Thai
Beginner (A1)
Timeline
Retail Marketing Executive
Far East Organization
12.2021 - 04.2023
Fundraising Executive
HCA Hospice Care
07.2021 - 12.2021
Digital Marketing Executive
QQ Group, QQ Rice
09.2020 - 03.2021
Public Relations Trainee
Omnicom Public Relations Group
05.2020 - 08.2020
Marketing Intern
MediaCorp Private Limited
05.2019 - 08.2019
Bachelor of Business Management - Marketing
Singapore Management University (SMU)
Distinctions in General Paper and Mathematics -
Victoria Junior College (VJC)
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