Angela Sim
Summary
I cut to the heart of the matter, break it down in to actionable plans based on existing resources and get the job done well. I am meticulous, a detailed planner and a thinker, yet am able to discard irrelevant concepts in order to make a business work. I've run a marketing agency business for 18 years with a team of 30. I've set up systems for communication, client management, sales and marketing that the team is able to use to deliver effectively and within budget all the time.
Overview
31
31
years of professional experience
1
1
Certification
Work History
Marketing and PR Director
Affluence PR Pte Ltd
06.2014 - Current
- Worked with 1,000 SME (small and medium enterprises) and MNC brands in Singapore and the region to promote brand and product awareness.
- Developed and executed integrated marketing strategies to enhance brand visibility and customer engagement.
- Led cross-functional teams to launch successful product campaigns, driving market penetration and revenue growth.
- Analyzed market trends and consumer data to inform strategic decisions and optimize marketing efforts.
- Cultivated relationships with key stakeholders, enhancing collaboration between departments for cohesive marketing initiatives.
- Oversaw digital marketing channels, improving online presence through SEO, PPC, and social media strategies.
- Mentored junior marketing staff, fostering professional development and promoting best practices in campaign execution.
Possibility Maker
Presence Marketing Group Pte Ltd
06.2009 - Current
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
- Proven ability to learn quickly and adapt to new situations.
- Excellent communication skills, both verbal and written.
- Worked well in a team setting, providing support and guidance.
- Passionate about learning and committed to continual improvement.
- Managed time efficiently in order to complete all tasks within deadlines.
- Organised and detail-oriented with a strong work ethic.
- Paid attention to detail while completing assignments.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Strengthened communication skills through regular interactions with others.
- Adaptable and proficient in learning new concepts quickly and efficiently.
- Proved successful working within tight deadlines and a fast-paced environment.
- Demonstrated strong organisational and time management skills while managing multiple projects.
Senior Manager
Global Network Unlimited Pte Ltd
09.2008 - 11.2008
- GNU is involved in the brand development and IT projects for SME clients.
- Overall management of the business and business development involving
- Brand strategy, concept generation and strategic planning with clients
- Execution of marketing/branding projects
- Liaison with third parties for project fulfillment
- Job scope
Director
Kaitien Communications Pte Ltd
03.2005 - 06.2008
- Company Overview: Kaitien Communications is a mid-sized agency that assists businesses with their communication needs for new products, brand development and related activities.
- Overall management of the business and business development
- Core business: Brand and marketing communications consultancy involving:
- Brand development and management
- Concept generation and planning for clients
- Liaison with various media to get the word out
- Sponsorship marketing and co-ordinating between clients and marketing partners
- Under my leadership, Kaiiten conceptualised and organised Singapore’s first cocktail festival (the island-wide Martini InnerCity Festival) in 2006 and 2008
- In 2009, I was contacted by the Singapore Tourism Board to run a nation-wide river festival based on our success with the cocktail festival
Consultant
CAY Group Pte Ltd
02.2005 - 07.2005
- Company Overview: CAY Group is the appointed exclusive distributor for the region for some of Europe’s luxury décor brands (Goebel, Giorgio Fedon, Hogri).
- Consultancy for brand and business development work for Singapore and Malaysia which includes:
- Corporate structuring
- SOP concept and execution
- Retail processes and procedures templating
- Marketing and brand development work
Regional Retail Manager (pioneer staff)
Oregon Scientific South East Asia Pte Ltd
03.2003 - 01.2005
- Company Overview: Oregon Scientific is the world leader in weather forecast, projection timing devices and a range of lifestyle enhancing consumer electronic products spanning categories such as sports and fitness, digital communication and electronic learning.
- National retail management, which includes
- Negotiation with departmental stores (brand concept corners)
- Negotiation with land lords (own boutiques)
- Retail operation
- Retail staff hiring, training (product and skills upgrade and management
- Conceptualisation and implementation of retail marketing and sales strategies
- Liaison with corporate/loyalty marketing companies for retail sales promotions
- Product management, competitive analysis and pricing
- One of three pioneer staff for the regional office – set up office processes and work flow management
- Brand development with extremely limited resources
Brand Manager/Marcom Manager
APS Lifestyle Marketing Pte Ltd (APS)
12.1999 - 03.2003
- Company Overview: APS is the Exclusive Distributor for a range of well-established electronics and home appliances such as General Electric home appliances, Nakamichi sound systems, Akai electronics, Casio portable TVs, Cuizino cooking products, Maxell tapes, Transtherm and Vintec wine cabinets.
- Brand management for Nakamichi, which includes
- Liaising with principals (brand direction, general negotiations and pitching for new distributorships)
- Ordering of products (logistics)
- Pricing of products
- Market research, information consolidation and generation of reports to top management and principals
- Conceptualisation and implementation of marketing and sales strategies
- Overseeing channel development activities (corporate partnerships, banks, property developers, furniture retailers, dealers)
- Staff management and retail operations management for Nakamichi in Singapore and Vietnam
- Set up from scratch, 3 exclusive showrooms to showcase and sell Nakamichi in Singapore and Vietnam
- Set up the APS Representative Office in Vietnam
- Marketing communication activities for all brands under APS, which includes
- Press releases
- Corporate branding and communications
- A&P budgeting and implementation
- In-store promotions and corporate tie-ups
- Sourcing of new products and pitching for new distributorships
Senior Sales Executive
Coverall (S) Pte Ltd
03.1999 - 11.1999
- Company Overview: Coverall is a US franchise MNC with offices in 65 countries offering cleaning services.
- Account management and servicing which included:
- Client prospecting
- Presentation
- Computation and preparation of quotations
- Job scope
Marketing Executive
Song Brothers Marketing
08.1998 - 03.1999
- Company Overview: A major retailer for electronics with an annual turnover of SGD 40m in Singapore’s main electronics centre.
- Set up and managed a new retail outlet in Sim Lim Square selling audio-visual products and home appliances:
- Inventory management
- Supplier negotiation
- Recruitment and training of retail staff
- Concept and execution of marketing activities for all outlets
- Development of company awareness through website and marketing collaterals
- In charge of system improvement and process implementation for operations within the company
Marcom Assistant
Novell Singapore Pte Ltd
01.1995 - 06.1995
- Company Overview: Regional office for Novell network software.
- Set up and maintained a record of clients (corporate and individual) for Novell’s applications (WordPerfect, GroupWise, QuattroPro)
- Assisted in product launch of the first suite programme in the world – Novell PerfectOffice
Education
Bachelor of Business Administration -
National University of Singapore
06.1998
GCE “A” Level - undefined
Victoria Junior College
12.1994
GCE “O” Level - undefined
St Anthony’s Convent Secondary School
12.1992
High School Diploma -
Singapore Polytechnic
06-2022
Doctor of Business Administration -
Swiss School of Management
Italy09-2026
Skills
- Proficient in Microsoft Office – Excel, Word, PowerPoint - and other windows-based applications
- At ease with the web and email systems
- Able to converse, read and write well in English; fairly in Chinese; understand basic Malay
- Media relations
- Press release writing
- Crisis communications
- Speech writing
- Editorial planning
- Problem-solving
- Time management
- Attention to detail
- Multitasking
- Excellent communication
- Reliability
- Organisational skills
Certification
- 2012 Singapore Business Review’s 2014, Class of 40 and Under Feature on some of Singapore’s hottest and most influential young individuals aged 40 and under in selected industries. 13 shortlisted out of over 30 nominations from October to December 2014.
- 2014 Japan Productivity Centre-SPRING Retail and F&B Consultancy
- 2013 Bizsafe Level 3 – Workplace Safety and Health
- 2012 Workplace Life Balance Certificate (MOM) – Brainergy International Business Excellence Assessor (WSQ) - SQ Centre
- 2011 PMC certification – PMC SMART Framework - SPRING SINGAPORE Mandarin Proficiency (Advanced Writing) – SCCCI BizSafe Level 1 certification – ST Engineering Centre SCOPE IP - IPOS
- 2010 Mandarin Proficiency (Comprehensive Advanced) – SCCCI
- Certificate in Real Estate Marketing (CREM) – Ngee Ann Polytechnic
- 1998 Gold Colour Award – Faculty of Business Administration Certificate of Participation – International Advertising Association One of two Singapore teams chosen to participate in the international competition to create an integrated advertising and promotional campaign for “Milk” (out of 14 teams from the National University of Singapore)
- 1997 Silver Colour Award – Faculty of Business Administration
- 1996 Certificate of Commendation – Faculty of Business Administration
- 1994 Certificate of Service – Victoria Junior College
- 1992 Certificate of Service – St Anthony’s Convent Secondary School
Timeline
Marketing and PR Director
Affluence PR Pte Ltd
06.2014 - Current
Possibility Maker
Presence Marketing Group Pte Ltd
06.2009 - Current
Senior Manager
Global Network Unlimited Pte Ltd
09.2008 - 11.2008
Director
Kaitien Communications Pte Ltd
03.2005 - 06.2008
Consultant
CAY Group Pte Ltd
02.2005 - 07.2005
Regional Retail Manager (pioneer staff)
Oregon Scientific South East Asia Pte Ltd
03.2003 - 01.2005
Brand Manager/Marcom Manager
APS Lifestyle Marketing Pte Ltd (APS)
12.1999 - 03.2003
Senior Sales Executive
Coverall (S) Pte Ltd
03.1999 - 11.1999
Marketing Executive
Song Brothers Marketing
08.1998 - 03.1999
Marcom Assistant
Novell Singapore Pte Ltd
01.1995 - 06.1995
GCE “A” Level - undefined
Victoria Junior College
GCE “O” Level - undefined
St Anthony’s Convent Secondary School
Bachelor of Business Administration -
National University of Singapore
High School Diploma -
Singapore Polytechnic
Doctor of Business Administration -
Swiss School of Management
References
Alex Tay, Director/Founder, Aenon Pharm Pte Ltd, upon request
Yen Sim, Brand Director, Fullshare Holdings, upon request
Gobi Nathan, Country Manager, Royal Selangor Singapore Pte Ltd, upon request
Kenneth Kong, DJ, Mediacorp, upon request
Terin Yim, Managing Director, Oregon Scientific (SEA) Pte Ltd, upon request
Song Teck Kee, Managing Partner, Song Brothers Marketing, upon request