Angela Sim

MANAGING SALES TEAM

• Managed a diverse team of sales professionals, providing coaching and guidance to optimize sales performance.

(5 sales reporting under my wing, generating approx 1.3mil/month as a team)

(3 direct sales , 2 house brands - seafood , butchery)

• HORECA , ONLINE/GROUP, BUTCHER STORE (retail/online)
• Mentored sales team on best practices in business development, giving advice and guiding them on resolving challenges, fostering professional growth within the team.
• Developed strong relationships and managed key accounts, leading to long-term partnerships and grow share of business.
• Increased sales revenue by strategically identifying and pursuing new business opportunities (existing and new clients).
• Collaborated with cross-functional teams to develop comprehensive proposals for prospective clients (customer visit that require professional presentation of products - bakery, fine food, seafood, butchery, meats/butchery).
• Enhanced customer satisfaction by resolving issues promptly (within 24hrs) and sharing of feedbacks that lead to action on improvements.
• Implementing of Sales strategies with direction to grow sales revenue with profitability.
• Presentation of Annual Sales Strategies planning , tracking and reviewing on sales performance on quarterly basis to meet company goals.

MANAGING BRANDS (In-House , Exclusive/Mass market brands - producers/trading house)

• Exclusive / Mass market brands (30 protein brands; beef/lamb/veal/pork/poultry - AUS, USA, ARG, JPN, FRA, NZ, NLD, ESP, HUN)
• Exclusive / Mass market brands ( 7 seafood brands; AUS, NZ, NOR, IRL, NLD, ESP)
• 1 Vegetable Brand (MYS)
• 2 House Brands (1 seafood-OG, 1 butchery-CMR)
• Key decision maker with commercial team in assessing and evaluation of new brands and products that in-line with company direction and market requirement.
• Boosted marketing, reviewed pricing strategies based on market conditions, ensuring competitiveness while maintaining profitability to FS/MT channels to increase sales revenue.
• Monitored market trends and competitor activities to identify areas of potential opportunity.
• Participation in overseas trade shows to identify potential NEW products to launch in market thru market assessments and identifying gaps in consumer needs.
• Engaged in product training, demonstrations, presentation to customers to build brand awareness generating sales revenue and align sales objective with company goals.
• Taught selling techniques thru brand program, identify unique selling points to sales team on building their confidence and expertise in selling the products.
• Implemented marketing strategies, brand roadshow, masterclass, chef tables.. to raise brand awareness and attract potential customers.
• Organize product promotions with available inventory and planning for upcoming shipments.
• Presentation of annual strategies planning with marketing initiatives to generated new business.
• Quarterly review on key performance indicators to track and analyze business progress and adjust strategies accordingly.

MARKETING/ORGANIZING EVENT

• Involved in the shortlisting of venue to alight with theme/brand project.
• Negotiation on securing and maximizing great deals to work within budget.
• Spearhead the co-ordination on planning of ingredient to be in-line with curation of menu with chefs.
• Work with marketing team on preparation of guestlist thru invitation, planning of guest seats based on floorplan , plan and organizing programs for the event that include duty as a emcee.

BUTCHERY / QUALITY CONTROL (QC)

• Engaged and work closely with head of butchery on matters related R&D for new projects (raw/rte) , reworking on sourcing of raw materials to work on competitive cost.
• Involved in creation of new portion cuts require by sales team.
• Worked with butchery to liaise with purchasing team to ensure sufficient stock level is require on regular products (top 50 skus) with forecast given in ample time.
• QA - involved in assessing the condition of return products from customers.
• QA - work with QA on professional advice to customers regarding on food safety.

MANAGING SALES (HORECA)

• 1 sales executive report under my wing
• Trained new junior sale executive on product knowledge, enhancing their ability to sell confidently and successfully close deals.
• Demonstrated negotiation skills to help team members close tough deals with potential clients.
• Conducted regular meetings to review progress, address challenges, and motivate staff towards achieving goals.
• Resolved customer issues promptly (within 24-36hours), maintaining customer satisfaction and trust in the company.
• Managed existing accounts to establish long-term business growth , grow market shares with new potential customers.
• Developed strong client relationships for repeat business and increased referrals.
• Achieved sales goals and service targets by securing current/new business thru new product line.
• Organized promotional events (CAB campaign) to increase sales volume.

SALES (OEM of leather for fashion house/car industry)

• Involved in designing of products (bag/leather pouch) thru sketch , artwork,
• Researched sales opportunities and possible leads to exceed sales goals and increase profits. (5* hotel -oem novelty items, car industry - oem leather pouch for car key/wallet , fashion house (SIN/MYS/THA) - fashion bag)
• Conducted market research on requirement and adjust sales approach accordingly.
• Negotiated and closed profitable sales contracts with new and existing customers to increase sales.

BASIC MATERIAL BUSINESS DIVISION (chemical)

• Streamlined administrative processes for increased efficiency, implementing an organized filing system for easy access to documents.
• Supported sales representatives with timely generation of accurate quotes, proposals, and contracts to close deals faster.
• Collaborated with cross-functional teams to ensure seamless order fulfillment, liaising between production, shipping, and finance departments.

SALES / TOUR LEADER

• Ensure customer service satisfaction standards by understanding and anticipating clients' expectations.
• Completed accurate reservations for business travelers at point of sale.
• Organized group tours from start to finish for all participants on overseas tour.
• Collaborated with colleagues to create and promote special travel packages.
• Generated travel-related reports for clients to facilitate decision-making.
• Maintained accurate records of bookings, payments, and client information for smooth operations and future reference.