Summary
Overview
Work History
Education
Skills
OVERSEAS ASSIGNMENT PROGRAMME (OAP)
Timeline
Generic

Angela Goh

IT Sales Professional

Summary

Experience in assessing customer desires and requirements and generating a product that successfully meets those standards. Bringing forth the ability to determine specifications, production timelines, and in-depth plans for product development. Skilled and experienced sales and channel role with experience in product marketing, products introduction and the overall management of a product’s life from conception to fruition.

Overview

16
16
years of professional experience

Work History

Channel Sales Manager

H3C Technologies Pte Ltd
04.2024 - Current
  • Enhanced partner relationships by providing regular training and support on products, services, and sales techniques.
  • Maintained strong relationships with industry experts to stay informed about emerging trends and competitors'' strategies in the marketplace.
  • Developed customized sales plans for each channel partner, driving increased revenue.
  • Streamlined communication between company and channel partners, ensuring alignment of goals and objectives.
  • Develop and execute channel sales strategies to expand H3C’s market reach and drive revenue growth.
  • Manage and support a network of channel partners to ensure alignment with business objectives and sales targets.
  • Lead partner recruitment efforts, onboarding new partners, and ensuring they are well-equipped to sell H3C products.
  • Identifying and nurturing strategic relationships with key resellers, distributors, and partners to enhance sales performance and increase market penetration for H3C’s portfolio of networking solutions and services.
  • Provide ongoing sales training, enablement, and technical support to partners, ensuring they have the necessary tools and knowledge to succeed.
  • Monitor channel performance through data analysis, identifying trends, opportunities, and challenges to optimize partner sales effectiveness.
  • Collaborate with internal teams, including marketing, technical support, and product management, to ensure a seamless experience for partners and customers.
  • Maintain strong relationships with senior-level executives and key decision-makers at partner organizations to drive long-term business success.
  • Negotiate and manage partner agreements, incentives, and go-to-market programs to maximize profitability and sales volume.
  • Organize and execute partner events, webinars, and sales conferences to promote new products and solutions.
  • Increased channel partner sales by developing and implementing effective strategies.
  • Mentored junior team members on best practices in channel management, contributing to their professional development.

Regional Sales Manager

LogRhythm Pte Ltd
10.2022 - 02.2024
  • Developed and maintained positive relationships with clients in assigned sales territories.
  • Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
  • Exceeded quarterly sales targets consistently by leveraging extensive product knowledge and effective selling techniques.
  • Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
  • Developed and executed strategic sales plans to penetrate into new markets.
  • Expanded existing client base while managing clients’ expectation and resolve issues.
  • Collaborated cross-functionally with marketing, product management, and customer success teams to ensure alignment of sales strategies with company objective.
  • Collaborated with sales engineers to develop customized proposals and solutions tailored to the unique requirements of each client.
  • Cultivated strong relationships with key decision-makers in target industries, including finance, healthcare, and government sectors.
  • Negotiated contracts and pricing agreements, leveraging strong communication and negotiation skills to drive favorable outcomes.
  • Managed the full sales cycle from lead generation to contract negotiation and closure, ensuring a seamless transition to the implementation and onboarding phases.
  • Utilized Salesforce CRM to track sales activities, forecast revenue, and generate reports for management review.
  • Qualify for SDR leads to turn them into actual clients to speed up the purchasing process.
  • Managing channel activity, for example, an incentives program and marketing activity for channel partners (Distributors and System Integrators); planning and executing product solutions for end users/partners to generate leads.
  • Enablement channels partner: sales enablement, technical enablement, and certified training for partners.
  • Recruiting new partners and getting existing partners to focus on Logrhythm Products.
  • Solution selling by understanding how the current product works. Provide exceptional customer service and strive to exceed customer expectations by the Service Level Agreement.
  • Generated detailed sales reports and forecasts to analyze performance and track progress.

Product Manager

M.Tech Products Pte Ltd
01.2016 - 09.2022
  • Communicated effectively with team members to deliver updates on project milestones and deadlines.
  • Build strategic relationships with relevant vendors staff and senior management team. Co-visit with the partner's sales representative to sell the solution to the end-users.
  • Manage Partner Business Activity Planning with partner
  • Manage the partner incentive programs.
  • Qualify need for POC, coordinate and arrange demo unit, pre-sales resource
  • Solution's selling by understanding how the current product works. Provide exceptional customer service and strive to exceed customer expectations in accordance with the Service Level Agreement.
  • Maintained positive vendor relations to build strong partnerships.
  • Work with Vendors to design and implement programs and training to create sales opportunities and equip the partners with the skills and knowledge.
  • Coordinate identification and development of assigned vendors’ Focus Partners, co-deliver updates and training to partners
  • Plan, detail and execute marketing programs with vendors and liaise with reseller/partner to generate leads. Included bundle solution programs with other brands/solutions.
  • Planned events with internal channels teams on Partners for vendor product updates, product Introduction, or marketing activities
  • Collaborated with sales, marketing, and support teams to launch products on time and within budget.

Channel Sales Manager

ACA Pacific
06.2015 - 12.2015

· Manage Partner Business Activity Planning with partner

· Responsible for sale activities including preparation of the proposal, presentation, quotation, and after sales services

· Develop relationships with partners, SI, and national accounts for the growth of our products within their markets.

· Coordinate all partners activities (including client engagements, partners training, marketing, and communication) Achieves assigned sales quota in designated partner accounts

· Work with Vendors to design and implement programs and training to create sales opportunities and equip the partners with the skills and knowledge.

· Conduct regular pipeline, business review with partners and create a bridge link up for partners to partners in order to cross channel business

· Holds 3 products and runs promotions and incentives for partners. · Joint events and roadshows to generate more leads (with vendors and Partners)

Channel Sales Manager

Sysware Singapore
11.2014 - 05.2015
  • Budget planning (Rolling Forecast).
  • Manage Partner Business Activity Planning with partner
  • Responsible for sales activities including preparation of proposals, presentations, quotations, and after sales services
  • Develop relationships with technology partners, resellers, Vars, and national accounts for the growth of our products within their markets.
  • Recruit partners and work with partners to create sales opportunities for Sysware in order to meet revenue targets.
  • Manage the sales opportunity pipeline to accurately forecast and deliver revenue commitments.
  • Work with Business Development Manager to design and implement programs and training efforts that create sales leads and equip the Sales Channel with the skills and knowledge to sell Sysware’s solutions.
  • Continually monitor and improve sales processes and strategies to increase.
  • Enhanced partner relationships by providing regular training and support on products, services, and sales techniques.

Senior Sales Executive

INovuus Technologies
09.2012 - 11.2014
  • Facilitated relationships with target accounts through implementation of proven networking methods.
  • Created prospect rapport by approaching leads and cultivating strong business relationships through sales.
  • Leveraged strong negotiation skills to maximize profit margins while maintaining exceptional customer service standards.
  • Generate report to Manager of team numbers in weekly, Monthly report monitoring of Sales and Gross Profit Revenue
  • Identifying, understanding and crafting integrated IT Infrastructure solutions for businesses
  • Responsible for sales activities including preparation of proposals
  • Address clients' concerns, perform solution selling in terms of meeting their requirements
  • Identify prospects, track and manage pipeline to meet sales target
  • Provide new client sales, training and assisting the reseller in our product.
  • Mentored 2 junior sales executives, providing guidance on best practices and strategies for achieving success in the field.
  • Exceeded sales and revenue target for FY’2012
  • Top Sales in FY’2013
  • 85% of current accounts are newly penetrated including MNCs, SMEs

Guest Service Ambassador

RWS
02.2011 - 09.2012
  • Developed rapport with repeat customers, fostering loyalty through personalized service and recognition of preferences.
  • Maintained confidentiality of sensitive guest information at all times while adhering strictly to industry best practices.
  • Supported colleagues during peak periods or absences when necessary, demonstrating flexibility in scheduling.
  • Facilitate membership applications and attend to guests' feedback & queries
  • Interact with guests in reservations, events, promotions & invitations
  • Perform basic system processing & daily shift end tallying
  • Play an active role in providing a comfortable environment for guests
  • Interact and assist with tour group arrivals upon departure in their needs

Account Executive

Skylight Holding
04.2010 - 02.2011
  • Conducted regular check-ins with existing clients to assess their needs and identify upselling opportunities.
  • To service call-in customers on their needs for the range of products and follow up on quotations and enquiries
  • To meet up with client in order to improve the bonds/relationship in business and to discuss and solve what client problem and needs
  • To generate sales and improve customer loyalty/ retention and prepare sales orders, job sheets and market tracking necessities processing and other ad – hoc duties assigned.
  • To maintain accurate records of customer contact base and coordinate logistics & delivery order

Insides Sales Executive

ECS
01.2009 - 01.2011
  • Worked closely with other departments to promote products and marketing campaigns.
  • Lead Generation & Prospecting: Proactively identify and qualify potential leads through cold calling, email outreach, and networking, contributing to pipeline growth and sales expansion.
  • Customer Relationship Management (CRM): Utilize CRM tools (e.g., Salesforce) to track, manage, and nurture customer accounts, ensuring accurate records of sales activities and communication.
  • Account Management: Maintain and grow long-term customer relationships by understanding client needs, addressing concerns, and providing timely follow-up to ensure satisfaction.
  • Collaborative Teamwork: Work closely with the sales and marketing teams to align strategies, share market insights, and collaborate on closing high-value deals.
  • Sales Reporting & Forecasting: Analyze sales performance data, prepare regular reports, and forecast sales trends, ensuring goals and KPIs are consistently met.
  • Product Knowledge & Training: Stay updated on the latest industry trends and product offerings to provide customers with knowledgeable recommendations and solutions.
  • Contract Negotiation: Negotiate pricing, terms, and conditions with clients, working toward mutually beneficial agreements that support company revenue objectives

Education

Diploma in Electronic, Computer And Communication - Specialized in Embedded System

Nanyang Polytechnic
Singapore
04.2001 -

Skills

Sales presentations

Customer acquisition

Strategic planning

Sales training

Channel development

Lead generation

Partner recruitment

Pipeline development

OVERSEAS ASSIGNMENT PROGRAMME (OAP)

May 2007 — Jul 2007 Beijing

Attachment for Final Year Project (Nanyang Polytechnic)

Programmed using:

ASP.NET, VISUAL BASIC, MICROSOFT SQL, MICROSOFT ACCESS


Nov 2003 — Dec 2003 Xiamen

Attachment for oversea exchange program 

Timeline

Channel Sales Manager

H3C Technologies Pte Ltd
04.2024 - Current

Regional Sales Manager

LogRhythm Pte Ltd
10.2022 - 02.2024

Product Manager

M.Tech Products Pte Ltd
01.2016 - 09.2022

Channel Sales Manager

ACA Pacific
06.2015 - 12.2015

Channel Sales Manager

Sysware Singapore
11.2014 - 05.2015

Senior Sales Executive

INovuus Technologies
09.2012 - 11.2014

Guest Service Ambassador

RWS
02.2011 - 09.2012

Account Executive

Skylight Holding
04.2010 - 02.2011

Insides Sales Executive

ECS
01.2009 - 01.2011

Diploma in Electronic, Computer And Communication - Specialized in Embedded System

Nanyang Polytechnic
04.2001 -
Angela GohIT Sales Professional