ANDY SEOW

• Led the Development of MÖWE Smart Home Brand: Spearheaded the creation and launch of MÖWE, a cutting-edge smart home brand, managing the entire product lifecycle from conceptualization to market entry.
• Secured Key Sales Deals: Successfully closed significant project sales, including a landmark deal with Normanton Park, delivering 4,000 units of smart switches and positioning MÖWE as a top choice for smart home solutions in the property development sector.
• Negotiated Strategic Partnerships: Finalized a Fiber Broadband Smart Home Bundle deal with Singtel for 2024, driving revenue growth and enhancing market share.
• Expanded Distribution Network: Established partnerships with over 10 system integrators and 5 strategic ecosystem partners, significantly expanding MÖWE’s market reach and capabilities.
• Boosted Brand Presence: Orchestrated participation in high-profile industry events such as Comex, IT Shows, and Smart Home Expo, increasing brand exposure and establishing MÖWE as a thought leader in the industry.
• Engaged Key Stakeholders: Conducted workshops and seminars for major stakeholders, including Singtel and prominent Indonesian property developers, showcasing MÖWE’s innovative offerings and strengthening industry relationships.
• Enhanced Retail Visibility: Managed relationships with retail chains like Challenger, establishing their first-ever smart home concept at Bugis, driving retail growth and visibility.
• Coordinated Smart Home Installations: Collaborated with the Operations Manager to oversee the installation of smart home systems for over 250 end-users, ensuring seamless execution during key retail events such as IT Show/Comex.

• Developed a Leading Mobile Accessories Brand: Successfully established the brand "ANDINO" as a top mobile accessories provider, with products sold in all terminals across Singapore Airports, as well as in Malaysia, Hong Kong, Indonesia, and Myanmar.
• Innovative Product Development: Collaborated closely with a factory in China to develop innovative products ahead of market trends, ensuring the brand’s competitive edge.
• Sales and Marketing Leadership: Managed daily operations of the Sales and Marketing organization, implementing forward-thinking strategies to achieve profit and expansion goals.
• Enhanced Sales Performance: Revitalized Sales and Marketing operations, leading to exceptional sales results and business growth.
• Regional Distributor Collaboration: Partnered with regional distributors and the company’s China factory to effectively manage over $50K in inventory, ensuring optimal budgeting and supply chain efficiency.
• Data-Driven Sales Strategy: Produced regular customer sell-through reports, adjusting strategies based on performance to maintain sustainable sales growth.
• Supplier and Cost Management: Evaluated suppliers for quality, timeliness, and compliance, maintaining tight cost controls to maximize operational efficiency.
• Customer and Team Engagement: Built strong relationships with customers, managers, and staff through consistent incentive programs, fostering loyalty and motivation.
• Financial Operations Oversight: Managed financial operations, including payroll and accounting, ensuring smooth business operations.
• Strategic Business Development: Presented category insights and new product recommendations to major retailers while leading teams in developing marketing, pricing, and sales strategies.
• Forecasting and Financial Planning: Monitored sales forecasts and executed financial planning to achieve revenue goals.
• Business Growth: Achieved a 30% business growth during tenure through improved marketing strategies and the introduction of innovative products.

• Sales Strategy Development: Led the development and execution of sales strategies for X-Mini speakers, focusing on increasing market share across key regions, including Singapore, Southeast Asia, and international markets.
• Revenue Growth & Target Achievement: Consistently delivered on sales targets, driving double-digit revenue growth year-over-year through a combination of direct sales efforts, distribution partnerships, and retail expansion.
• Channel Development & Management: Expanded distribution channels by partnering with regional distributors, resellers, and retail giants, successfully placing X-Mini products in major electronics stores and e-commerce platforms.
• Market Expansion: Spearheaded market entry strategies in new regions, including Malaysia, Hong Kong, and Indonesia, positioning X-Mini as a leader in portable speaker solutions.
• Team Leadership & Development: Managed and mentored a high-performing sales team, providing guidance on sales techniques, account management, and customer relationship-building to achieve team-wide success.
• Product Launch & Positioning: Collaborated closely with the product development and marketing teams to ensure successful launches of new X-Mini speaker models, positioning the products for maximum market impact.
• Key Account Management: Cultivated strong relationships with key retail partners and distributors, ensuring long-term business success and customer loyalty through tailored product offerings and personalized service.
• Market & Competitor Analysis: Conducted in-depth market research and competitor analysis to adjust sales strategies and capitalize on emerging trends in the audio and portable speaker industry.
• Sales Forecasting & Budget Management: Oversaw sales forecasting and budget management, ensuring accurate financial planning and resource allocation to support growth objectives.

• Sales Prospecting & Networking: Engaged prospects through various methods, including trade shows, cold calling, and local networking, to generate new business opportunities.
• Sales Execution & Contract Management: Secured sales by developing customer-centric quotes, proposals, and contract management strategies, ensuring successful deal closures.
• Cost & Profit Analysis: Collaborated with internal teams and suppliers to evaluate costs against market price expectations, setting pricing structures to meet profit targets.
• Client Relationship Management: Maintained active client relationships by providing consistent service and promoting new solutions to drive customer engagement.
• Market & Competitor Analysis: Monitored customer buying trends, market conditions, and competitor activities to adjust strategies and meet sales goals.
• Sales Growth: Delivered significant sales increases through strategic relationship management and proactive sales approaches.
• Team Training & Development: Trained and coached employees on handling complex sales scenarios and managing challenging customer interactions.
• Performance & Productivity Oversight: Managed employee performance, resolved issues, and implemented efficiency improvements to meet productivity targets.
• Sales Performance Analysis: Assessed sales reports to enhance performance, optimize inventory oversight, and capitalize on emerging market trends.
• Cross-functional Collaboration: Worked with sales, marketing, and management teams to develop innovative solutions and achieve common business objectives.

• Client Research & Market Analysis: Conducted in-depth research on potential clients and markets to prepare for meetings and identify new business opportunities.
• Networking & Business Expansion: Actively networked at industry events and through phone outreach to drive business growth and increase profits.
• Customized OEM Solutions: Collaborated closely with clients to understand their needs and proposed tailored OEM solutions, working directly with the factory to customize products to exact specifications.
• Sales Strategy Optimization: Updated sales strategies and marketing channels, resulting in a 20% increase in overall profitability.
• Account Management & Relationship Building: Engaged with challenging accounts to resolve issues, build strong client relationships, and identify new revenue opportunities.
• Customer Satisfaction & Support: Followed up with customers post-sale to assess satisfaction, address technical concerns, and ensure long-term client retention.
• Needs Assessment & Product Recommendations: Identified customer needs, developed appropriate responses, and recommended relevant products and services to meet their objectives.
• Product Demonstrations & Technical Expertise: Showcased product features, discussed technical details, and addressed objections to secure sales and build confidence with clients.
• Client Engagement & Promotion: Scheduled appointments with new and existing customers to introduce and promote new products and services.
• On-site Product Presentations: Conducted product demonstrations at customer locations and special events, offering strategic solutions tailored to diverse business needs.
• Consultative Sales Approach: Utilized a consultative sales methodology to better understand customer requirements and deliver tailored solutions.
• Sales Reporting & Process Improvement: Monitored weekly sales performance, prepared detailed reports for senior leadership, and implemented process improvements to streamline operations.

4o

• Sales Team Leadership: Managed a team of 4 sales engineers, driving over $10 million in annual sales through effective leadership and goal-setting.
• Client Relations & International Travel: Frequently traveled to Europe to engage with key accounts, achieving high satisfaction scores by regularly reassessing client needs and resolving conflicts.
• Sales Growth: Spearheaded a 50% increase in network product sales within a 6-month period through targeted strategies and relationship building.
• Revenue Growth through Presentations: Delivered benefit-oriented, impactful presentations that drove significant revenue growth across multiple sales channels.
• Market & Competitor Analysis: Monitored customer buying trends, market conditions, and competitor activities to continuously refine sales strategies and meet sales goals.
• Customer Retention & Issue Resolution: Worked diligently to resolve unique and recurring customer complaints, fostering loyalty and enhancing operational efficiency.
• Marketing & Revenue Generation: Applied innovative marketing strategies that resulted in increased revenue and market presence.
• Recruitment & Talent Management: Recruited and hired top-tier talent, building a high-performing sales team with exceptional skills and expertise.
• Resource Management & Sales Expansion: Orchestrated resources effectively to meet sales targets across diverse industries, growing revenue opportunities and multi-tasking to achieve goals.
• Employee Coaching & Performance Monitoring: Coached and monitored employees to set productive goals, align operational practices, and exceed regional sales quotas.
• Long-Term Client Relationships: Maintained and nurtured long-term relationships with clients, leading to consistent sales growth and repeat business.

• Client Consultation & Solution Customization: Provided expert consultation on color reprographic needs, recommending tailored Xerox solutions to meet the specific requirements of clients across various industries.
• Sales & Business Development: Collaborated with the sales team to identify opportunities for expanding color reprographic services, leading to increased revenue and customer retention.
• Workflow Optimization: Analyzed and improved client printing workflows, implementing Xerox reprographic systems to enhance efficiency, reduce costs, and maintain high-quality outputs.
• Technical Support & Training: Delivered hands-on training and technical support to clients on the use of Xerox color reproduction equipment, ensuring seamless integration and operation within their business processes.
• Market Research & Competitor Analysis: Monitored trends in the color reprographic industry, staying ahead of competitor offerings and continually refining Xerox’s service portfolio to meet evolving customer demands.
• Product Demonstration & Presentation: Conducted live product demonstrations of Xerox color printing technology, showcasing the latest features and capabilities to potential clients and key decision-makers.
• Customer Relationship Management: Built and maintained strong relationships with clients, ensuring ongoing satisfaction and acting as a trusted advisor for their color printing and copying needs.
• Problem Solving & Issue Resolution: Addressed client concerns and technical issues related to color reprography, working with technical teams to troubleshoot and resolve problems quickly and efficiently.