Andrew Teh
Summary
Experienced in leading Channel Partner Marketing and Enablement initiatives, with a proven track record of driving growth across the Asia Pacific region. Adept at creating and executing go-to-market strategies, developing joint marketing campaigns, and fostering strategic partnerships. Skilled in enabling partners through comprehensive training programs, sales tools, and marketing resources, ensuring partners are equipped to maximize revenue opportunities. Strong focus on building long-term relationships and accelerating ecosystem development, resulting in increased market share and partner engagement
Overview
21
21
years of professional experience
Work History
Strategic Alliances & Partnership Marketing Lead, Asia Pacific
S&P Global
04.2020 - Current
- Company Overview: Commodities Insights (CI)
- Reporting to Global Head of Marketing, I'm responsible for developing and delivering strategy / fund management for all Asia's indirect campaigns that are aligned to commercial goals and competitively position S&P Global CI products
- Evaluate partners feedback/ impact and share results and insights, striving for continual evolution and improvement
- Work with the partner/channel stakeholders/ management team, core Marketing team and external resources when required, providing clear briefs, insight on the target audience deliver outstanding channel-specific marketing activity (webinars, PR, events, digital, collateral, content...etc.)
- Plan and drive ads experiments to find the best setup and roll out changes from successful tests
- Commodities Insights (CI)
- Fostered a culture of open communication among team members engaged in alliance activities, leading to more efficient problem resolution.
- Established successful strategic partnerships by identifying potential allies, conducting thorough market analysis, and presenting compelling business cases.
- Developed and delivered comprehensive training materials for internal stakeholders to ensure full understanding of partnership goals, expectations, and benefits.
- Optimized resource allocation across partnerships by prioritizing projects based on potential impact and ROI projections.
- Developed comprehensive partner onboarding processes, streamlining integration efforts and ensuring seamless collaboration from day one.
- Created detailed partnership roadmaps outlining key milestones, success metrics, and ongoing responsibilities for all parties involved.
- Implemented robust reporting systems to track partnership performance against set objectives, enabling timely adjustments as needed for optimal results.
Regional Channel Marketing Lead
Hewlett Packard Enterprise
04.2019 - 10.2019
- Company Overview: Network Group - Aruba
- Reporting to the Asia's Head of Marketing, I've successfully implemented channel marketing performance tracking & SFDC partner process in APAC region within 3months & successfully launched new entry level wireless access-point product (NPI) to keys distributors & customers in APAC
- Network Group - Aruba
- Reason for leaving: Change of business direction hence change of role & responsibilities that focus on Volume Distribution Marketing instead of Channel Marketing
Country Lead
Koudai Network Services
03.2018 - 03.2019
- Company Overview: A China based technology SME (Koudai Network Co Ltd China) that focus on network solutions & software development
- Reporting to the CEO, I'm responsible for developing & executing both direct & indirect strategy to ensure sales operations
- Sales/ marketing pipeline and revenue target are met
- Drive new logos through marketing programs
- Support and assist any task required by key vendors
- Overall responsible for business operations for Koudai Network Singapore
- A China based technology SME (Koudai Network Co Ltd China) that focus on network solutions & software development
- Reason for leaving: Seeking to move into a larger MNC, as Koudai is a SME
Double Hatting as Marketing Lead for SEA & Portfolio Marketing Lead for Asia Pacific
HP Enterprise
05.2015 - 01.2018
- Company Overview: Software Group - Micro Focus
- Reporting to APJ Marketing VP, I am responsible & accountable for overall direct & indirect marketing programs which include MDF/ budget management, event management, pipeline generation campaigns, deal acceleration, digital marketing, CLM, telemarketing/ inside sales close won & overall sales target
- Software Group - Micro Focus
- Reason for leaving: HPE sold its software business to Micro Focus thus major company restructuring/ work force reduction
Double Hatting as Regional Channel Business Lead & Channel Marketing Manager
HP Enterprise
05.2011 - 05.2015
- Company Overview: Technology Services Group
- Reporting to the Region MD, my responsibilities lie in leading 11 channel sales & BD team managing a total of 500 partners from 18 different countries in SEATH to drive indirect orders, revenue & margin
- Plan, develop and execute channel strategy which includes MDF management, partner recruitment, development, maintenance programs to drive strong growth and achievement of sales & business budget
- Technology Services Group
Senior Regional Business Development Manager (Asia Pacific)
LG Electronics
04.2010 - 01.2011
- Company Overview: Asia Headquarter
- Reporting to the Asia Pacific BU President, my responsibilities lie in developing GTM/RTM strategies with strategic SI & VARs to identify new vertical, drive new logos & SMB opportunities
- Successfully launched LG B2B solutions in Asia
- Collaborating with strategic partners to go-to-market targeting both public & private sector
- Such as airports, government sectors, schools/ universities, hotels, casinos in Asia
- Asia Headquarter
- Reason for leaving: Major company restructuring/ Work force reduction
Regional GTM Marketing Manager
Hewlett Packard
11.2003 - 04.2010
- Reporting to the Regional Marketing Director, my responsibilities lie in creating market pull & awareness for all HP products & solutions for SEA & AEC
- Work within marketing budget to maximise ROI
- Generating pipeline & incremental revenue opportunities through strategic programs targeting both direct and indirect business
- Drive distribution/run-rate business via RTM/ incentive/rebate/ enablement ATL & BTL programs
- Brand awareness (Both digital & traditional marketing)
Education
Bachelor of Commerce - Double Major in Marketing and E-commerce
Murdoch University
Advance Diploma - Business & Media Studies
Edwards Business College
Skills
- Partner/Channel Management
- MDF Management
- Vendor/ Agency Management
- Business Development
- Pipeline Generation
- Channel Programs & Operations
- Direct & Indirect Marketing
- Demand Generation Programs
- Account Based Marketing
- Digital Marketing
- Closed Loop Marketing
- Strategy and Planning
- Data Analytics
Accomplishments
- S&P Global, CI - FY21 Best Channel Marketing Program
- HPE Software - Asia Pacific Most Valuable Player (MVP) Recognition Award in FY16
- HPE Technology Services - Channel Sales Budget & Operational Excellence (2012 - 2015)
- LG Electronics - Sales Budget Achievement (2010 - 2011)
- HPE (ESSN) - Highest Marketing ROI Achievement (2006 - 2009)
Languages
English
Mandarin
Cantonese (Dialect)
Personal Information
Nationality: Singaporean
Additional Information
-Workfront -Salesforce.com -Eloqua -Pardot -Siebel -Workday -Aprimo -Ariba Procurement -Wordpress-ON24 -Zoom -Cvent -Adobe -Conversica
-Hubspot -6Connex -Smartsheet -Marketo -Hootsuite -Customer Data Platform (CDP) -Blueconic
Timeline
Strategic Alliances & Partnership Marketing Lead, Asia Pacific
S&P Global
04.2020 - Current
Regional Channel Marketing Lead
Hewlett Packard Enterprise
04.2019 - 10.2019
Country Lead
Koudai Network Services
03.2018 - 03.2019
Double Hatting as Marketing Lead for SEA & Portfolio Marketing Lead for Asia Pacific
HP Enterprise
05.2015 - 01.2018
Double Hatting as Regional Channel Business Lead & Channel Marketing Manager
HP Enterprise
05.2011 - 05.2015
Senior Regional Business Development Manager (Asia Pacific)
LG Electronics
04.2010 - 01.2011
Regional GTM Marketing Manager
Hewlett Packard
11.2003 - 04.2010
Advance Diploma - Business & Media Studies
Edwards Business College
Bachelor of Commerce - Double Major in Marketing and E-commerce
Murdoch University
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