Andrew Goh

Results-oriented business development professional with 24 years in the financial services sector. Track record of surpassing KPIs and facilitating significant organizational growth. Skilled in leading and developing teams of financial consultants while promoting a success-driven environment. Strong capability in identifying business opportunities and executing effective sales strategies to exceed revenue goals.

• Prudential Corporation Asia (July 2020 – Present)
• Driving the Top Tier Segment Initiative
• Deepening the MDRT Partnership: Forge a stronger, more strategic partnership with MDRT at both regional and local levels. This includes collaborative workshops, exclusive training sessions co-led by MDRT experts and joint participation in industry events to elevate the profile and capabilities of our top-performing agents.
• MDRT Mentorship Program: Implement a structured mentorship program pairing experienced MDRT members with aspiring top-tier agents to foster knowledge transfer, share best practices, and accelerate their journey towards MDRT qualification.
• Leveraging the Top Tier Playbook: Continuously refine and expand the "Top Tier Playbook" – a centralized resource consolidating best practices, successful strategies, and key insights from top-performing agents across the region.
• Exponential Growth in MDRT Membership
• Drove a transformative increase in Million Dollar Round Table (MDRT) membership across diverse markets, achieving remarkable growth in:
• Malaysia: 300%
• Indonesia: 200%
• Vietnam: 74%
• China: 80% This collective success positioned the Group as the fastest-growing contributor to MDRT numbers in Asia and Africa (77% growth). This achievement underscores a deep understanding of the drivers for top-tier agent performance and the ability to implement effective strategies at scale.
• Spearheaded the PRUVenture Initiative Across the Region
• Drive a significant expansion of PRUVenture initiative (New full time agents) across key Southeast Asia markets which includes Indonesia, Malaysia, Philippines and Vietnam.
• PRUVenture consistently achieved a robust recruitment rate of 5,000 new full-time agents from 2021 to 2024.
• PRUVenture maintained a high agent engagement level, demonstrated by an impressive 80% active ratio.
• PRUVenture drove substantial business activity, with active agents averaging 4 cases per year.
• Strategic Implementation of Leads Engagement Module
• Conceptualized and successfully deployed comprehensive training programs on a new Leads Engagement Module across Asia. This initiative equipped agents with a structured framework and actionable techniques to effectively nurture client relationships, optimize engagement strategies, and maximize customer lifetime value. The resulting increase in cases per active agent highlights the program's direct impact on agent productivity and business outcomes.
• Pioneering the Guided Recruitment Program
• Designed and launched a comprehensive 12-month Guided Recruitment Program to strategically onboard and develop newly recruited full-time agents. This program, featuring bridging income support and specialized coaching interventions, was successfully rolled out in the Philippines, Malaysia, Indonesia, Cambodia, Singapore, Hong Kong, and Vietnam. The program demonstrably improved new agent productivity, evidenced by a significant increase of 5 cases per active agent.
• Prudential Singapore (November 2000 – July 2020)
• Leadership and Development:
• Qualified for Prudential Agency Leader Conference (Asia) 11 times and successfully mentored 2 Leaders.
• Qualified for President Club (Global) 5 times and guided 8 agents to achieve the same recognition.
• Established a "PC Focus Class" to inspire and support aspiring President Club qualifiers, leveraging the experiences of successful individuals.
• Qualified for Million Dollars Round Table (MDRT) 8 times and nurtured over 50 MDRT agents.
• Implemented a "Focus Group Mentoring System" pairing MDRT qualifiers with non-qualifiers to provide personalized coaching and guidance.
• Conducted regular training sessions utilizing MDRT resources to enhance agent development.
• Agency Performance:
• Managed a team of 100 Financial Consultants and 8 Agency Leaders and consistently achieved annual APE ranging from $5 million to $6 million.