Summary
Overview
Work History
Education
Skills
Certification
Hobbies And Interests
Extra Curricular Activities
Projects And Internship
Leadership And Other Initiatives
Institutes
Workshops And Participations
Personal Information
Timeline
Generic

Ananda Subramaniam

Summary

Passionate Analytics Professional with over 8 years of experience in various industries solving problems related to Marketing, Pricing, Insurance.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Senior Analyst

EClerx Digital Pvt Ltd.
07.2020 - Current
  • Improved new user acquisition CAC by 7.5% by building a Media Mix Model to identify optimal spend levels across different product categories
  • Improved cross sell rate by 3.5% by building a cross sell model to identify "Next Best Product" to be recommended to a customer
  • Built a Breakeven Efficiency framework to identify time required to breakeven on Paid Media, Promo and other spends on a customer
  • Built customer segments based on customer spending capacity to identify target audience for
    promos, new product launches, cross sell etc.
  • Built Multi-touch attribution modeling for paid media campaigns to measure campaign effectiveness
  • Managed a team of 3 data analysts responsible to Launch Owned and Paid Media campaigns

Assistant manager Data science

WNS global services
08.2018 - 07.2020
  • Built a Fraud Detection Model to identify Fraudulent claims from a set of Home damage claims lodged by customers, this helped increase efficiency of claims management team by 10%
  • Enabled reduction of claim cost by identifying claims (realized ~$3M) that are taking longer time than expected. Used a GLM model to identify maximum time taken for different claim types.
  • Improved NPS by performing Key Driver Analysis to identify key reasons of poor claims experience.

Decision scientist (Certified)

Mu Sigma Business solutions
05.2015 - 07.2018
  • Improved ROAS by 3.5% by creating behavioural, RFM customer segments for better digital targeting for a large scale retailer o Used unsupervised, supervised segmentation techniques for creating behavioural and RFM segments
  • Built a price elasticity model for Options pricing for a large Automotive company increasing Revenue by $500K
  • Improved Campaign Conversion Rates by 2.5% by building a Purchase Propensity Model that identifies users who are more likely to convert given a promo
  • Improved efficiency of Pharmaceutical Sales Representatives by creating automated tool to create IDN based hierarchy for better targeting for a large scale pharmaceutical company
  • Created a long term analytical roadmap of problems to be solved for pricing team of one of largest automotive companies by interviewing peripheral stakeholders

Education

B.Tech(IT) - Information Technology

Anna University Chennai
Chennai, India
01.2015

H.S.C - Higher Secondary

Srimathi Sundaravalli Memorial School
Chennai, India
01.2011

High School Diploma -

Srimathi Sundaravalli Memorial School
Chennai, India
01.2009

Skills

Languages:

  • Python, R, SQL (Presto SQL, Microsoft SQL server, Teradata, Netezza), Advanced Excel, R-Shiny

Tools & Technologies

  • Tableau, Power BI, Airflow, AWS, Azure, Domino DataLab

Skills:

  • Statistics, Hypothesis Testing, Regression, Machine Learning, Time Series Forecasting

Certifications:

Mu Sigma Decision Sciences Certificate

Certification

  • Was awarded “Transformed our organization” award for showing “Thought Leadership”
  • Completed Mu Sigma decision scientist certification in 2017
  • Awarded Impact award (highest award in Mu Sigma) for excellent client delivery and support
  • Awarded Special Prize for emerging as topper in Mathematics, Physics, Social Science in Class XII, XI, X respectively
  • Participated in National Science Olympiad and Won Distinction Certificate for 2 years (2009, 2010)

Hobbies And Interests

  • Chess
  • Reading
  • Swimming
  • Carom

Extra Curricular Activities

  • Have been a part of the Mu Sigma chess team/chess club driving initiatives within the organization
  • Currently Rated at 1607 in Fide Chess Rating List
  • Winner of U-12 district chess championship in 2005
  • Winner of Intra-School/college Chess Championship in Classes VII, X, XI, XII, B-Tech 2nd and 3rd year
  • Green Belt Holder in Korean Familiar Tang-Soo-Do Karate
  • Passed Grade IX advanced in Ideal Play Abacus
  • Passed International Abacus Exam conducted by China (Grade-8, Grade-6)

Projects And Internship

  • Improved customer experience (measured through survey scores) by identifying key drivers of poor customer experience
  • To enable reduction of claim cost by identifying claims (realized ~$3M) that are taking longer time than expected
  • Build Gamma GLM models to predict claim duration
  • Identified the key drivers of Customer experience with the claims process
  • Modelled claim process attributes against customer experience score obtained through a survey
  • Identified Fraudulent claims from a set of Home damage claims lodged by customers
  • Modelled customer and claim attributes to understand the likelihood of a customer making a fraudulent claim
  • Provided pricing recommendations for one of the largest automotive companies generating an impact of $5M
  • Used a probability based machine learning algorithm to identify potential customer drop
  • Created behavioural, RFM customer segments for better digital targeting for a large scale retailer
  • Used a unsupervised, supervised segmentation technique for creating behavioural and RFM segments
  • Created a long term strategic roadmap of problems to be solved for the pricing team of one of the largest automotive companies by interviewing peripheral stakeholders
  • Created an automated tool to create a IDN based hierarchy for better targeting for a large scale pharmaceutical company
  • Developed a Vacant Seat Detection System to detect vacant seats for crowd management under the guidance of Dr.T.Sree Sharmila, Associate Professor, IT, SSN

Leadership And Other Initiatives

  • Lead a team in providing continuous pricing recommendations for a large scale automotive company
  • Lead a team in creating automated tool to create a IDN hierarchy for better targeting
  • Mentored the students of SSN college of engineering in the Smart India Hackathon – 2018, by Govt. of India
  • Technical Head of the official Math Event Mathematica for our technical Symposium Converita 2014.
  • Captain of School Chess Team for CBSE Zonals

Institutes

  • S.S.N College of Engineering, Anna University, 7.8/10
  • Srimathi Sundaravalli School, CBSE, 92.80%
  • Srimathi Sundaravalli School, CBSE, 91.80%

Workshops And Participations

  • Mentored my college juniors in a 2 day Smart India Hackathon conducted by Indian government
  • Participated in Microsoft Dream Spark yatra 2012, Student program
  • Participated in IEEE math event, Matricks
  • Participated in a 24 hour Hackathon event Conducted at SSN, by Ascendant Technology

Personal Information

Age: 26

Timeline

Senior Analyst

EClerx Digital Pvt Ltd.
07.2020 - Current

Assistant manager Data science

WNS global services
08.2018 - 07.2020

Decision scientist (Certified)

Mu Sigma Business solutions
05.2015 - 07.2018

B.Tech(IT) - Information Technology

Anna University Chennai

H.S.C - Higher Secondary

Srimathi Sundaravalli Memorial School

High School Diploma -

Srimathi Sundaravalli Memorial School
Ananda Subramaniam