Passionate Analytics Professional with over 8 years of experience in various industries solving problems related to Marketing, Pricing, Insurance.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Senior Analyst
EClerx Digital Pvt Ltd.
07.2020 - Current
Improved new user acquisition CAC by 7.5% by building a Media Mix Model to identify optimal spend levels across different product categories
Improved cross sell rate by 3.5% by building a cross sell model to identify "Next Best Product" to be recommended to a customer
Built a Breakeven Efficiency framework to identify time required to breakeven on Paid Media, Promo and other spends on a customer
Built customer segments based on customer spending capacity to identify target audience for
promos, new product launches, cross sell etc.
Built Multi-touch attribution modeling for paid media campaigns to measure campaign effectiveness
Managed a team of 3 data analysts responsible to Launch Owned and Paid Media campaigns
Assistant manager Data science
WNS global services
08.2018 - 07.2020
Built a Fraud Detection Model to identify Fraudulent claims from a set of Home damage claims lodged by customers, this helped increase efficiency of claims management team by 10%
Enabled reduction of claim cost by identifying claims (realized ~$3M) that are taking longer time than expected. Used a GLM model to identify maximum time taken for different claim types.
Improved NPS by performing Key Driver Analysis to identify key reasons of poor claims experience.
Decision scientist (Certified)
Mu Sigma Business solutions
05.2015 - 07.2018
Improved ROAS by 3.5% by creating behavioural, RFM customer segments for better digital targeting for a large scale retailer o Used unsupervised, supervised segmentation techniques for creating behavioural and RFM segments
Built a price elasticity model for Options pricing for a large Automotive company increasing Revenue by $500K
Improved Campaign Conversion Rates by 2.5% by building a Purchase Propensity Model that identifies users who are more likely to convert given a promo
Improved efficiency of Pharmaceutical Sales Representatives by creating automated tool to create IDN based hierarchy for better targeting for a large scale pharmaceutical company
Created a long term analytical roadmap of problems to be solved for pricing team of one of largest automotive companies by interviewing peripheral stakeholders
Tableau, Power BI, Airflow, AWS, Azure, Domino DataLab
Skills:
Statistics, Hypothesis Testing, Regression, Machine Learning, Time Series Forecasting
Certifications:
Mu Sigma Decision Sciences Certificate
Certification
Was awarded “Transformed our organization” award for showing “Thought Leadership”
Completed Mu Sigma decision scientist certification in 2017
Awarded Impact award (highest award in Mu Sigma) for excellent client delivery and support
Awarded Special Prize for emerging as topper in Mathematics, Physics, Social Science in Class XII, XI, X respectively
Participated in National Science Olympiad and Won Distinction Certificate for 2 years (2009, 2010)
Hobbies And Interests
Chess
Reading
Swimming
Carom
Extra Curricular Activities
Have been a part of the Mu Sigma chess team/chess club driving initiatives within the organization
Currently Rated at 1607 in Fide Chess Rating List
Winner of U-12 district chess championship in 2005
Winner of Intra-School/college Chess Championship in Classes VII, X, XI, XII, B-Tech 2nd and 3rd year
Green Belt Holder in Korean Familiar Tang-Soo-Do Karate
Passed Grade IX advanced in Ideal Play Abacus
Passed International Abacus Exam conducted by China (Grade-8, Grade-6)
Projects And Internship
Improved customer experience (measured through survey scores) by identifying key drivers of poor customer experience
To enable reduction of claim cost by identifying claims (realized ~$3M) that are taking longer time than expected
Build Gamma GLM models to predict claim duration
Identified the key drivers of Customer experience with the claims process
Modelled claim process attributes against customer experience score obtained through a survey
Identified Fraudulent claims from a set of Home damage claims lodged by customers
Modelled customer and claim attributes to understand the likelihood of a customer making a fraudulent claim
Provided pricing recommendations for one of the largest automotive companies generating an impact of $5M
Used a probability based machine learning algorithm to identify potential customer drop
Created behavioural, RFM customer segments for better digital targeting for a large scale retailer
Used a unsupervised, supervised segmentation technique for creating behavioural and RFM segments
Created a long term strategic roadmap of problems to be solved for the pricing team of one of the largest automotive companies by interviewing peripheral stakeholders
Created an automated tool to create a IDN based hierarchy for better targeting for a large scale pharmaceutical company
Developed a Vacant Seat Detection System to detect vacant seats for crowd management under the guidance of Dr.T.Sree Sharmila, Associate Professor, IT, SSN
Leadership And Other Initiatives
Lead a team in providing continuous pricing recommendations for a large scale automotive company
Lead a team in creating automated tool to create a IDN hierarchy for better targeting
Mentored the students of SSN college of engineering in the Smart India Hackathon – 2018, by Govt. of India
Technical Head of the official Math Event Mathematica for our technical Symposium Converita 2014.
Captain of School Chess Team for CBSE Zonals
Institutes
S.S.N College of Engineering, Anna University, 7.8/10
Srimathi Sundaravalli School, CBSE, 92.80%
Srimathi Sundaravalli School, CBSE, 91.80%
Workshops And Participations
Mentored my college juniors in a 2 day Smart India Hackathon conducted by Indian government
Participated in Microsoft Dream Spark yatra 2012, Student program
Participated in IEEE math event, Matricks
Participated in a 24 hour Hackathon event Conducted at SSN, by Ascendant Technology
Personal Information
Age: 26
Timeline
Senior Analyst
EClerx Digital Pvt Ltd.
07.2020 - Current
Assistant manager Data science
WNS global services
08.2018 - 07.2020
Decision scientist (Certified)
Mu Sigma Business solutions
05.2015 - 07.2018
B.Tech(IT) - Information Technology
Anna University Chennai
H.S.C - Higher Secondary
Srimathi Sundaravalli Memorial School
High School Diploma -
Srimathi Sundaravalli Memorial School
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