Amy Leong Chit Ying
Singapore
Summary
Pioneered the ideation and end-to-end development of the Account Statement function feature for Binance that revolutionized fund reporting for institutional-grade crypto operations and benchmarked as industry-leading standard in the crypto-exchange space.
Skilled with a product-centric and strategic mindset to optimize workflows and processes with a keen understanding of industry trends and competitor analyses.
Overview
9
9
years of professional experience
5
5
years of post-secondary education
Work History
P2P Operations Manager
OKX
09.2024 - 02.2025
- Formulated strategic insights and implementation plans to improve marketing funnel metrics, optimized workflow to track conversions from communication channels, improved re-targeting email engagement by an average of 10% and app click rates by 5%
- Supported BD team and ran at least 20 regional and global campaigns supporting global fiat markets
- Completed detailed cost variance reports of all P2P campaigns in 2024 to determine the post campaign impact and ROI in terms of increased active users and P2P marketplace transactions
- Reported and analyzed weekly scam-related data, established a robust rule-based risk framework for action triggers that mitigated 0.01% or 20,000 USD equivalent WoW fraud loss orders
Institutional Team Operations Lead cum Account Manager
Binance.com
02.2021 - 04.2022
- Spearheaded the Account Statement feature on the UI platform with the product & legal team over one month to automate account consolidation reports of total asset balances
- Optimized account features of exporting historical data across all available trading products and expanded each data export up to 10,000 entries and from a 3-month limited timeframe up to a year
- Account manager to more than 10 HFTs, algo-trading firms, institutional and retail clients by providing bespoke services such as automating performance reports and customized dashboards
- Managed the spot market maker program, conducted monthly reviews on liquidity scores across spread levels, order book depths and buy/sell slippages on price impact based on assigned weightage and adjusted criteria accordingly to meet higher liquidity needs for listed pairs
- Managed the VIP program by proactively executing marketing campaigns and optimized the VIP invitation and holders program, established key metrics for the sales team and achieved 25% MoM new VIP user growth & increased 24hr traded volume by $1B
- Established SOPs to improve existing operational procedures and developed GTM strategies to target new VIP and institutional clients in operational jurisdictions
Operations Executive (Middle Office)
World First Asia
01.2019 - 02.2021
- Reported to the Australian payments team, led daily global payment lifecycle from initiation, clearing, settlements and trade matching with global operation teams in Sydney and Hong Kong
- Led payment investigations on nacked payments, reconciled daily across SWIFT/SEPA/ACH/MEPS/GIRO/FAST/PayNow transactions and resolved account information discrepancies with expertise in payment processing codes
- Collaborated with the UK treasury team to safeguard funds by ensuring adequate liquidity, maintained sound cash management practices on a daily basis and forecasted future cash flows
- Optimised KYC onboarding process for individuals and SMEs using Jumio facial verification tool
Community Manager
The Hub Singapore
01.2018 - 06.2018
- Coordinated Hackathons, fireside chats, and tech conferences in town hall for over 40 in-house tech businesses on a bi-monthly basis
- Improved co-working space MRR by 40% average monthly sale targets for hot desks and office occupant rate renewals to three forward quarters, acquired 18 new individual walk-ins for hot-desking memberships
Financial Advisor, Sales
RHB Banking Group
02.2016 - 12.2017
- Prospected new to bank clients from KYC onboarding to closing and achieved monthly sales target of 800k-1m MYR, contributing to bank branch revenue retention and growth
- Active advisory across unit trusts, ETFs, direct stocks, fixed income and fixed deposits based on risk profiles of clients
Senior Financial Executive, Sales
Public Bank Berhad
09.2015 - 01.2016
- Earned investment licenses in advising unit trusts, mutual fund products, investment-linked and life insurance products
- Achieved monthly credit card sales targets, personal bank and auto-insurance loans, SME corporate account banking facilities and short-term fixed deposits that contributed to the overall bank branch retail revenue stream
Education
MBA - MBA
Ivey Business School, Western University
Canada 01.2023 - 05.2024
MBA -
National University of Singapore NUS
Singapore, Null, Singapore 04.2024 - 06.2024
Bachelor's degree with Honors - Business Economics and Finance
University of Nottingham
United Kingdom 01.2012 - 01.2015
Foundation in Business Studies -
Swinburne University of Technology
Malaysia 01.2011 - 01.2012
Skills
SQL
Excel
Tableau, Amplitude data analytics and dashboards
Figma
Salesforce, Hubspot
Account reconciliation and safeguard
Awards
Richard Ivey Excellence Scholarship Award for academic excellence and international leadership
Nottingham Advantage Award
Associate Diploma in Pianoforte Performance (Distinction)
Diploma in Pianoforte Performance (Distinction)
Locations
- Singapore, Singapore
- Canada, Ontario
- Malaysia
Timeline
P2P Operations Manager
OKX
09.2024 - 02.2025
MBA -
National University of Singapore NUS
04.2024 - 06.2024
MBA - MBA
Ivey Business School, Western University
01.2023 - 05.2024
Institutional Team Operations Lead cum Account Manager
Binance.com
02.2021 - 04.2022
Operations Executive (Middle Office)
World First Asia
01.2019 - 02.2021
Community Manager
The Hub Singapore
01.2018 - 06.2018
Financial Advisor, Sales
RHB Banking Group
02.2016 - 12.2017
Senior Financial Executive, Sales
Public Bank Berhad
09.2015 - 01.2016
Bachelor's degree with Honors - Business Economics and Finance
University of Nottingham
01.2012 - 01.2015
Foundation in Business Studies -
Swinburne University of Technology
01.2011 - 01.2012