Amy Leong Chit Ying
Singapore
Summary
Pioneered the ideation and end-to-end development of the Account Statement function feature for Binance that revolutionized fund reporting for institutional-grade crypto operations and benchmarked as industry-leading standard in the crypto-exchange space.
Skilled with a product-centric and strategic mindset to optimize workflows and processes with a keen understanding of industry trends and competitor analyses.
Overview
9
9
years of professional experience
5
5
years of post-secondary education
Work History
P2P Operations Manager
OKX
09.2024 - 02.2025
- Formulated strategic insights and implementation plans to improve marketing funnel metrics, optimized workflow to track conversions from communication channels, improved re-targeting email engagement by an average of 10% and app click rates by 5%
- Supported BD team and ran at least 20 regional and global campaigns supporting global fiat markets
- Completed detailed cost variance reports of all P2P campaigns in 2024 to determine the post campaign impact and ROI in terms of increased active users and P2P marketplace transactions
- Reported and analyzed weekly scam-related data, established a robust rule-based risk framework for action triggers that mitigated 0.01% or 20,000 USD equivalent WoW fraud loss orders
Institutional Team Operations Lead cum Account Manager
Binance.com
02.2021 - 04.2022
- Spearheaded the Account Statement feature on the UI platform with the product & legal team over one month to automate account consolidation reports of total asset balances
- Optimized account features of exporting historical data across all available trading products and expanded each data export up to 10,000 entries and from a 3-month limited timeframe up to a year
- Account manager to more than 10 HFTs, algo-trading firms, institutional and retail clients by providing bespoke services such as automating performance reports and customized dashboards
- Managed the spot market maker program, conducted monthly reviews on liquidity scores across spread levels, order book depths and buy/sell slippages on price impact based on assigned weightage and adjusted criteria accordingly to meet higher liquidity needs for listed pairs
- Managed the VIP program by proactively executing marketing campaigns and optimized the VIP invitation and holders program, established key metrics for the sales team and achieved 25% MoM new VIP user growth & increased 24hr traded volume by $1B
- Established SOPs to improve existing operational procedures and developed GTM strategies to target new VIP and institutional clients in operational jurisdictions
Operations Executive (Middle Office)
World First Asia
01.2019 - 02.2021
- Reported to the Australian payments team, led daily global payment lifecycle from initiation, clearing, settlements and trade matching with global operation teams in Sydney and Hong Kong
- Led payment investigations on nacked payments, reconciled daily across SWIFT/SEPA/ACH/MEPS/GIRO/FAST/PayNow transactions and resolved account information discrepancies with expertise in payment processing codes
- Collaborated with the UK treasury team to safeguard funds by ensuring adequate liquidity, maintained sound cash management practices on a daily basis and forecasted future cash flows
- Optimised KYC onboarding process for individuals and SMEs using Jumio facial verification tool
Community Manager
The Hub Singapore
01.2018 - 06.2018
- Coordinated Hackathons, fireside chats, and tech conferences in town hall for over 40 in-house tech businesses on a bi-monthly basis
- Improved co-working space MRR by 40% average monthly sale targets for hot desks and office occupant rate renewals to three forward quarters, acquired 18 new individual walk-ins for hot-desking memberships
Financial Advisor, Sales
RHB Banking Group
02.2016 - 12.2017
- Prospected new to bank clients from KYC onboarding to closing and achieved monthly sales target of 800k-1m MYR, contributing to bank branch revenue retention and growth
- Active advisory across unit trusts, ETFs, direct stocks, fixed income and fixed deposits based on risk profiles of clients
Senior Financial Executive, Sales
Public Bank Berhad
09.2015 - 01.2016
- Earned investment licenses in advising unit trusts, mutual fund products, investment-linked and life insurance products
- Achieved monthly credit card sales targets, personal bank and auto-insurance loans, SME corporate account banking facilities and short-term fixed deposits that contributed to the overall bank branch retail revenue stream
Education
MBA - MBA
Ivey Business School, Western University
Canada 01.2023 - 05.2024
MBA -
National University of Singapore NUS
Singapore, Null, Singapore 04.2024 - 06.2024
Bachelor's degree with Honors - Business Economics and Finance
University of Nottingham
United Kingdom 01.2012 - 01.2015
Foundation in Business Studies -
Swinburne University of Technology
Malaysia 01.2011 - 01.2012
Skills
SQL
Awards
Richard Ivey Excellence Scholarship Award for academic excellence and international leadership
Nottingham Advantage Award
Associate Diploma in Pianoforte Performance (Distinction)
Diploma in Pianoforte Performance (Distinction)
Locations
- Singapore, Singapore
- Canada, Ontario
- Malaysia
Timeline
P2P Operations Manager
OKX
09.2024 - 02.2025
MBA -
National University of Singapore NUS
04.2024 - 06.2024
MBA - MBA
Ivey Business School, Western University
01.2023 - 05.2024
Institutional Team Operations Lead cum Account Manager
Binance.com
02.2021 - 04.2022
Operations Executive (Middle Office)
World First Asia
01.2019 - 02.2021
Community Manager
The Hub Singapore
01.2018 - 06.2018
Financial Advisor, Sales
RHB Banking Group
02.2016 - 12.2017
Senior Financial Executive, Sales
Public Bank Berhad
09.2015 - 01.2016
Bachelor's degree with Honors - Business Economics and Finance
University of Nottingham
01.2012 - 01.2015
Foundation in Business Studies -
Swinburne University of Technology
01.2011 - 01.2012
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