Amos Lau

• Digital Marketing & SEO
  - Researched and implemented SEO-driven keywords to optimize content visibility and increase organic website traffic.
  - Conducted market trend analysis and monitored consumer insights to guide campaign direction and improve outreach.
  - Utilized data analytics to refine marketing efforts, improve conversion rates, and inform future digital campaigns.
• Social Media Management
  - Managed social media platforms by creating, scheduling, and publishing engaging content that fostered audience interaction and follower growth.
  - Ensured message alignment and maintained brand tone across all digital channels.
  - Engaged in community management, responding to comments and feedback to boost online presence and loyalty.
• Campaign Execution & Brand Development
  - Developed and executed comprehensive marketing strategies to boost brand visibility and audience engagement.
  - Collaborated with cross-functional teams to design promotional materials aligned with brand messaging and organizational objectives.
  - Oversaw marketing budgets, ensuring efficient resource allocation and maximum ROI for each campaign.

Previously mentored in personal branding and marketing by Brent Tan (CEO of Brand Builder Talents), who lauded Amos for his "remarkable initiative," "creativity, consistency, and strategic approach," and his "innate understanding of how to effectively market himself".

Previously a prominent Content Creator on LinkedIn, Amos has demonstrated significant expertise in digital presence and community engagement.
Results: On LinkedIn, he achieved over 10,000 followers and over 100,000 impressions in a year, with more than 60 posts and 1,500 search appearances

He was also mentored by Andrew (Founder of Projective Insights) for data collection during special events and adhoc market research projects.

• Developed engaging content strategies to increase audience reach and engagement.
• Collaborated with other content creators and produce multimedia assets for diverse platforms.
• Analyzed audience feedback to refine content approach and improve effectiveness.
• Optimized content distribution processes across multiple channels for maximum visibility.
• Monitored social media analytics to adjust strategies for greater impact.
• Curated portfolio of original graphics and illustrations to support marketing efforts.

Results: He successfully grew his YouTube lifestyle channel from zero to over 3,000 subscribers in just 7 months along with YouTube Premium Badges.

Previously managed social media sales inquiries and collaborated with brands like Kind Kones and Weyoco on community craft projects. During his past internship, his Instagram stories were reposted by Art Works Gallery after generating impressions and likes.

Skills: Experienced in photography shoots using a Nikon D5500 camera.

• Followed through with leads to close sales over phone, in retail store and during external consumer engagements.
• Built local sales and marketing plan for each targeted audience within defined needs & wants.
• Participated in skills development initiatives to promote team competence and success.
• Monitored personal sales activities to maintain compliance with internal policies and applicable government regulations.

• My main role in the Air Defense operations is a confidential role (disclosed upon interview)

During National Service, He demonstrated resilience and efficiency under pressure, receiving an RSAF award and being featured on RSAF Instagram for activated guard duty.

• Implemented process and cost-saving initiatives to enhance operational efficiencies.
• Maintained inventory records to track stock; Inspected equipment, checked for malfunctions and diagnosed issues for specialized servicing
• Performed regular maintenance activities to keep Air Defense equipment in good working condition.
• Monthly visitation of Singapore cultural sites for cultural knowledge
• Awarded top 3 in the inter-sports competition such as Archery tag

• Contributed research on Floating Photovoltaic (FPV) technology, compiled data, updated and produced timely reports for senior staff
• Frequently inspected production area to verify proper equipment operation such as examining the feasibility and potential applications for renewable energy projects, evaluating performance and durability to ensure compliance with industry standards.
• Spearheaded the FPV project with colleagues, analyzing data, and preparing weekly progress reports
• Demonstrated strong project management skills by coordinating resources, tracking project milestones, and ensuring timely completion of deliverables.