Amos Lau

Amos Lau is a Singaporean versatile content creator, video editor, and writer, who describes himself as a digital storyteller. He has a unique background as an ex-engineer with three years of B2C sales experience, which he transitioned into his current role as a digital storyteller. He is also the self-published author of "Bamboo Decade: Bending, Growing, and Rooting in Your Twenties," a book released in 2025 that aims to provide a relatable blueprint for Southeast Asian youth navigating their twenties. From this book, he also created his own podcast on Spotify.

As a prominent LinkedIn Content Creator and marketing lead, Amos has demonstrated significant expertise in digital presence and community engagement. He successfully grew his YouTube lifestyle channel from zero to over 3,000 subscribers in just seven months. On LinkedIn, he achieved over 10,000 followers and over 100,000 impressions in one year, with more than 60 posts and 1,500 search appearances.

His core competencies include:

• Content Creation & Management He specializes in creating video reels and managing paid advertisements for Meta (Business Suite). He handles product and customer inquiries across various social media platforms like Facebook, Instagram, and TikTok, notably generating around 8,000 views in the first week for a Hari Raya promotion. He also manages Google Business profiles for reviews and tracks Google Analytics for SEO ranking and outreach.

• Video Editing & Strategy Amos understands the YouTube algorithm, hashtags, and tags, which he uses to boost company YouTube channel presence and learn about "SEO keywords" for targeted audiences. He has experience as a video editor for TikTok marketing for local halal F&B restaurants like Noosh and produced a vertical teaser for VOA (Voices Of Asia)'s mentorship program. He is proficient in video creation and editing using tools such as CapCut and Adobe, and motion graphics, animations, and creative storytelling with Dreamina and Canva AI.

• Writing & Prompt Engineering Amos enjoys writing, and his works have been featured on numerous platforms. He has contributed articles to platforms like The Business Times SG and The Straits Times, offering a Gen Z perspective on topics such as AI tools and dating culture, and writes for finance blogs like Seedly. He effectively utilizes prompt engineering and Gen AI tools like Perplexity AI Pro to assist with writing compelling Medium articles and generating videos from scripts. He also repurposes long-form videos into short, engaging clips optimized for social media, adding captions and formatting content for TikTok, Reels, and Shorts to save time and boost reach.

• Digital Marketing & E-commerce His services include social media marketing and growth, encompassing account management across Instagram, Facebook, TikTok, and XiaoHongShu, as well as creating static and video content for various platforms including YouTube. He develops and executes paid ad strategies for Meta, Google Ads, and TikTok Ads. Additionally, he handles product marketing strategies for platforms like Shopee and Lazada, and provides SEO optimization and paid advertising for websites built with Wix and Wordpress, often incorporating basic coding. He also implements AI-driven automation for customer engagement.

Amos has a rich background that includes being a co-founder and marketing lead (November 2023 - February 2024), where he managed social media sales inquiries and collaborated with brands like Kind Kones and Weyoco on community craft projects. He completed an Events & Marketing internship, during which his Instagram stories were reposted by Art Works Gallery. He also has experience in photography shoots using a Nikon D5500 camera.

Described as a Gen Z storyteller and youth advocate, Amos is passionate about empowering young people and navigating the complexities of modern life in Southeast Asia. He was mentored in personal branding and marketing by Brent Tan (CEO of Brand Builder Talents), who lauded Amos for his "remarkable initiative," "creativity, consistency, and strategic approach," and his "innate understanding of how to effectively market himself". He was also mentored by Andrew Lau (Founder of Projective Insights).

Amos is dedicated to continuous learning, holding over 200 certificates in social media and digital marketing, along with YouTube Premium Badges. He has presented on topics such as Advanced Design Thinking and AI Innovation. His soft skills include facilitation for social events and engaging in cross-cultural sharing, where he discusses human vulnerabilities. He demonstrated resilience and efficiency under pressure, receiving an RSAF award and being featured on RSAF Instagram for activated guard duty.

For inquiries, Amos can be reached via email at amosliusg@gmail.com or by phone at 90523781. His social media handle is @asianamoz.

• Accounting Entries for Beginners, Temasek Polytechnic (Skillsfuture Academy) - March 2023
• Search Engine Optimisation for Beginners (Synchronous e-learning), Ngee Ann Polytechnic - June 2021
• Diploma Plus Korean, Ngee Ann Polytechnic - April 2017- April 2021
• Power Engineering, Ngee Ann Polytechnic - April 2017- April 2021
• Electrical Engineering, Ngee Ann Polytechnic - April 2017- April 2021

As an avid & voracious reader, the genres of book range from psychology, self-help, philosophy, spirituality & religion

Exercising & gyming in my weekly routine has been part and parcel of my healthy lifestyle to keep myself in physically strong & fit 

With opportunities, I also love to network with like-minded individuals or even meet new people, for "there are no uninteresting people, only uninteresting subjects" by writer & philosopher G.K. Chesterton

My weekly activities have played a significant role including, but not excluded to, increase the quality of living, decrease the stresses of daily living