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Amos Lau

Marketing Executive
West
There are no uninteresting people, only uninteresting subjects.
G K Chesterton, Writer & Philosopher
Amos Lau

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Work Type

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Summary

Singapore-based Digital Storyteller | Content Creator | Marketing Executive | Writer

Amos Lau is a versatile creative and digital marketer with a background in engineering and B2C sales, now specializing in content creation, SEO-driven storytelling, and performance marketing. Combining his creative and analytical sides, Amos crafts engaging digital campaigns that connect brands with audiences across Instagram, TikTok, YouTube, Facebook, and Google.

His expertise spans video editing, social media management, and paid advertising on Meta, Google Ads, and TikTok Ads, with hands-on experience in SEO optimization, content strategy, and data analytics. Amos has produced high-performing campaigns including 8,000+ organic views within a week for a Hari Raya promotion and managed brand presence for local F&B and community projects.

As a writer and Gen AI practitioner, Amos has been featured in The Business Times and The Straits Times, offering a Gen Z lens on culture, AI, and modern relationships. He leverages prompt engineering and tools like Perplexity AI Pro, Canva Pro, CapCut, Adobe, and Dreamina to craft videos and articles optimized for reach and engagement.

Certified in over 200 social media and digital marketing courses (Coursera, LinkedIn Learning), Amos continues to upskill as a Gen Z storyteller and youth advocate, empowering Southeast Asian youth through his 2025 book “Bamboo Decade: Bending, Growing, and Rooting in Your Twenties” and podcast of the same name.

📧 Email: amosliusg@gmail.com | 📱 Phone: +65 9052 3781 | 🌏 Socials: @asianamoz

Overview

6
years of professional experience
10

Google Career Certification

Work History

NTU PACE

Marketing Executive
09.2025 - Current

Job overview

  • Digital Marketing & SEO
    - Researched and implemented SEO-driven keywords to optimize content visibility and increase organic website traffic.
    - Conducted market trend analysis and monitored consumer insights to guide campaign direction and improve outreach.
    - Utilized data analytics to refine marketing efforts, improve conversion rates, and inform future digital campaigns.
  • Social Media Management
    - Managed social media platforms by creating, scheduling, and publishing engaging content that fostered audience interaction and follower growth.
    - Ensured message alignment and maintained brand tone across all digital channels.
    - Engaged in community management, responding to comments and feedback to boost online presence and loyalty.
  • Campaign Execution & Brand Development
    - Developed and executed comprehensive marketing strategies to boost brand visibility and audience engagement.
    - Collaborated with cross-functional teams to design promotional materials aligned with brand messaging and organizational objectives.
    - Oversaw marketing budgets, ensuring efficient resource allocation and maximum ROI for each campaign.

Freelance

UGC Creator
06.2025 - Current

Job overview

Previously mentored in personal branding and marketing by Brent Tan (CEO of Brand Builder Talents), who lauded Amos for his "remarkable initiative," "creativity, consistency, and strategic approach," and his "innate understanding of how to effectively market himself".

Previously a prominent Content Creator on LinkedIn, Amos has demonstrated significant expertise in digital presence and community engagement.
Results: On LinkedIn, he achieved over 10,000 followers and over 100,000 impressions in a year, with more than 60 posts and 1,500 search appearances

He was also mentored by Andrew (Founder of Projective Insights) for data collection during special events and adhoc market research projects.

  • Developed engaging content strategies to increase audience reach and engagement.
  • Collaborated with other content creators and produce multimedia assets for diverse platforms.
  • Analyzed audience feedback to refine content approach and improve effectiveness.
  • Optimized content distribution processes across multiple channels for maximum visibility.
  • Monitored social media analytics to adjust strategies for greater impact.
  • Curated portfolio of original graphics and illustrations to support marketing efforts.

Results: He successfully grew his YouTube lifestyle channel from zero to over 3,000 subscribers in just 7 months along with YouTube Premium Badges.

Previously managed social media sales inquiries and collaborated with brands like Kind Kones and Weyoco on community craft projects. During his past internship, his Instagram stories were reposted by Art Works Gallery after generating impressions and likes.

Skills: Experienced in photography shoots using a Nikon D5500 camera.

Business Owner

Sales and Marketing Representative
02.2021 - 04.2023

Job overview

  • Followed through with leads to close sales over phone, in retail store and during external consumer engagements.
  • Built local sales and marketing plan for each targeted audience within defined needs & wants.
  • Participated in skills development initiatives to promote team competence and success.
  • Monitored personal sales activities to maintain compliance with internal policies and applicable government regulations.

Singapore Armed Forces (Air Force)

National Service Person
07.2021 - 04.2023

Job overview

  • My main role in the Air Defense operations is a confidential role (disclosed upon interview)

During National Service, He demonstrated resilience and efficiency under pressure, receiving an RSAF award and being featured on RSAF Instagram for activated guard duty.

  • Implemented process and cost-saving initiatives to enhance operational efficiencies.
  • Maintained inventory records to track stock; Inspected equipment, checked for malfunctions and diagnosed issues for specialized servicing
  • Performed regular maintenance activities to keep Air Defense equipment in good working condition.
  • Monthly visitation of Singapore cultural sites for cultural knowledge
  • Awarded top 3 in the inter-sports competition such as Archery tag

TÜV SÜD PSB Pte Ltd

Associate Intern (Engineer)
03.2020 - 08.2020

Job overview

  • Contributed research on Floating Photovoltaic (FPV) technology, compiled data, updated and produced timely reports for senior staff
  • Frequently inspected production area to verify proper equipment operation such as examining the feasibility and potential applications for renewable energy projects, evaluating performance and durability to ensure compliance with industry standards.
  • Spearheaded the FPV project with colleagues, analyzing data, and preparing weekly progress reports
  • Demonstrated strong project management skills by coordinating resources, tracking project milestones, and ensuring timely completion of deliverables.

Education

Ngee Ann Polytechnic
Singapore

No Degree from Electrical Engineering
04.2021

Skills

  • Issue Resolution
  • Effective Customer Communication
  • Promotions and Marketing Strategies
  • Client Needs Assessment
  • Customer Demographics
  • Customer Preferences
  • Outreach Initiatives
  • Complementary Products and Services
  • Retail Objectives
  • Follow-Up Calls
  • Persuasive Selling
  • Product Demonstrations and Presentations

Languages

English
Bilingual or Proficient (C2)
Chinese (Mandarin)
Upper intermediate (B2)
Korean
Elementary (A2)
Greek
Beginner (A1)

Certification

  • Accounting Entries for Beginners, Temasek Polytechnic (Skillsfuture Academy) - March 2023
  • Search Engine Optimisation for Beginners (Synchronous e-learning), Ngee Ann Polytechnic - June 2021
  • Diploma Plus Korean, Ngee Ann Polytechnic - April 2017- April 2021
  • Power Engineering, Ngee Ann Polytechnic - April 2017- April 2021
  • Electrical Engineering, Ngee Ann Polytechnic - April 2017- April 2021




Reading, exercising & gyming, networking

As an avid & voracious reader, the genres of book range from psychology, self-help, philosophy, spirituality & religion

Exercising & gyming in my weekly routine has been part and parcel of my healthy lifestyle to keep myself in physically strong & fit 

With opportunities, I also love to network with like-minded individuals or even meet new people, for "there are no uninteresting people, only uninteresting subjects" by writer & philosopher G.K. Chesterton


My weekly activities have played a significant role including, but not excluded to, increase the quality of living, decrease the stresses of daily living

Portfolio

FEATURED
Featured Picture
The Creator Playbook: Deconstructing a Digital Brand #notebooklm
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Timeline

Marketing Executive

NTU PACE
09.2025 - Current

UGC Creator

Freelance
06.2025 - Current

National Service Person

Singapore Armed Forces (Air Force)
07.2021 - 04.2023

Sales and Marketing Representative

Business Owner
02.2021 - 04.2023

Associate Intern (Engineer)

TÜV SÜD PSB Pte Ltd
03.2020 - 08.2020

Ngee Ann Polytechnic

No Degree from Electrical Engineering
Amos LauMarketing Executive