AMITA SINGH

• Prospecting, initiating & promoting Key Partnerships with Insurance Providers and Organizations across geographies, both from a Business Development Perspective and to grow the existing Brand Footprint.
• Planning, Implementing, Ensuring Delivery, Tracking Progress and Measuring impact of Key Projects as the company expands its footprint globally.
• Serve as a “Focal Point” for various Strategic Initiatives working with various Internal and External Stakeholders.
• Making proposals, Shortlisting and Hiring Key Partners, Tracking progress and maintaining quality standards of deliverables for Projects awarded to External Vendors.
• Training Field Force & Partners (Internal and External).

Key Projects/ Initiatives:

• Planning & Execution of the Digital Health Innovation Challenge India (2021,2023) involving HealthTech Startups and Disruptors. Established Medix as a thought leader in the healthcare ecosystem
• Led Healthcare Studies to get insights on general consumer outlook & identify Gaps in healthcare accessibility across geographies. Establishing company's presence in New Markets and augured Product Development & Launch
• Design & Promotion of new products in areas of prevention and wellness, women health and mental health for Insurers - Secured long-term accounts via stakeholder specific Strategy to promote brand effectiveness and highlight product benefits
• Market launch and Expansion planning for Australia, India, Cambodia, Thailand, Indonesia, Malaysia, Hong Kong, Singapore, Germany and US- Opportunity assessment, rollout planning and onboarding of country starter teams.
• Support Global Marketing team with APAC strategy and Insights. Support digital team in promoting the newly launched digital offerings.
• Identification and Management of PR partners across multiple markets.
• Partnership and Collaboration - WEF, British Chamber of Commerce & Mpower.

Researched, Analyzed and Solved Marketing and Strategy Concerns using a personalized approach.

Projects for Growth Market Intelligence (GMI):

• Vaccine supply chain (Europe)
• Pediatric Healthcare market assessment (Kenya)
• Alternate payment methods for eCommerce operators
• Manufacturing market study - 3D printing additive (Middle East)
• F&B Industry study for a Trade and Investment authority (Middle East)

Projects for Deal Street Asia:

• Growth strategy for SEA's largest digital media start-up focused on increasing brand awareness, growing traffic & diversifying offerings. Led to Increased Circulation and Stronger Brand Presence
• Core member of the organizing team for Asia's largest private equity and venture capital conference (PE-VC Summit 2018)

Areas of Expertise

• Strategy Consulting and Project management, across divisions and markets. Marketing & sales support for TCS offerings, building business cases, digital marketing, market insights & assessment.

Key Responsibilities:

• As part of the Strategy team within Life Sciences & Healthcare group, provide Strategic Market Analysis and Competitive Insights to Senior Leadership. Also, as part of the Emerging Markets Advisory team, provide advisory services to Pharma and Medical Device Companies.

Corporate Strategy Consulting

• Setup Life Sciences Consulting practice
• Created/helped create knowledge resources including Authoring Whitepapers
• Helped Build Business Cases and go-to-market models for latest customer offerings

Client Advisory

• Key member of Strategy consulting team
• Responsible for orchestrating RFP responses and creating proposals and financial quotes, preparing project plans, allocating work responsibilities and ensuring delivery.
• Interfaced with clients & internal partners, for opportunity tracking & lead generation.
• On boarded, trained and mentored new associates, as senior team.

Key Projects

• Devising a competition tracking process w.r.t Marketing and promotion moves, supply chain-related initiatives, R&D-specific developments, etc. Assisted client is taking strategic decisions in the three aforementioned areas in APAC region for select business units.
• Capturing market insights for interventional cardiology products across key stakeholders. Led to introduction of new products in market with innovative pricing strategy for economically challenged patients thereby increasing market share.
• Unearthing and filtering unmet needs of HCPs in diagnosing and treating digestive system, airways and lung diseases and subsequently translating them into concepts. Led to changes in product design by company.
• Screening of bioinformatics products and solutions market, identifying potential targets and evaluating players to arrive at a shortlist of potential acquisition targets for leader in bioinformatics space.
• Improving market penetration by defining segments specific marketing strategies and interventions for a leader in IPD vaccines in US market.
• Provide deeper market understanding and potential business models innovations/game changers w.r.t Indian dialysis market.

• Creating contextual content for Client web projects and editing supplementary data.
• Working with cross functional teams for web content management and deployment.
• Helping in setup of ‘knowledge management’ unit of Webchutney – Algorum.
• Creating the roadmap for social media initiatives / integrated campaigns & content strategy.
• Clients Served: Airtel, Avaya, HCL, ITC, Microsoft, NaviSite, Tulip IT