Amit Sirohi
CUSTOMER EXPERIENCE SALES LEADER
Summary
Dynamic sales leader with 20+ years of experience driving multi-million-dollar growth in the fast-paced IT industry. Adept at digital transformation, AI/ML innovation, and consultative sales strategies. Proven track record in managing $50M+ portfolios, optimizing customer experience, and retaining high-value clients across ASEAN & ANZ. Recognized for building trusted advisor relationships, expanding account bases, and delivering innovative cloud and AI-powered solutions.
Overview
20
20
years of professional experience
5
5
years of post-secondary education
6
6
Certifications
Work History
Managing Director, ASEAN
Avaya Singapore Pte Ltd
04.2023 - Current
- Lead a team of 35 sales professionals to exceed sales targets; achieved 110% of revenue in FY'23 and 116% in FY'24
- Developed and implemented regional business plans and financial controls
- Spearheaded the transformation of Avaya’s contact center strategy from on-premise to hybrid cloud solutions, leveraging advanced analytics and AI
- Built strategic alliances to drive market penetration and expand key partnerships
Thailand Country Manager
Avaya Singapore Pte Ltd
04.2022 - Current
- Managed business development and sales operations for Thailand
- Led Named Account Managers (NAM) and Channel Account Managers (CAM) to grow the business and increase market share
- Managed budgets, financial planning, and forecasting to optimize profitability for the country operations.
Professional Services Lead, ASEAN & ANZ
Avaya Singapore Pte Ltd
01.2018 - 02.2023
- Achieved a 15% margin increase across professional services projects for a combined topline exceeding USD 15M
- Directed end-to-end project delivery for initiatives valued between $1M and $4M with a team of 90 digital transformation experts
- Coordinated cross-functional teams to align technology, consulting, and business strategies
Sales Specialist
Avaya Singapore Pte Ltd
01.2016 - 12.2018
- Managed a $5M annual quota, delivering cloud managed services and third-party solutions
- Functioned as the solution architect for designing managed services and SLA offerings
- Provided consultative support to IT and business stakeholders, overseeing ROI/TCO analysis from qualification to closure
Enterprise Pre-Sales Architect / Consultant / Developer
Avaya Singapore & Avaya India
01.2005 - 12.2016
- Collaborated with clients to design cost-effective, scalable contact center solutions
- Provided pre- and post-sales technical support, reducing TCO and accelerating growth
- Developed IVR call flows and CMS interfaces using C++ and Java
- Maintained strong communication with clients throughout the design process to ensure alignment between their vision and the final product.
Education
MBA - Business Administration
University of Northampton
Singapore 08.2020 - 03.2022
MCA - Computer Applications
IP University
New Delhi 07.2001 - 06.2004
Skills
Sales Leadership & Strategic Planning
Digital Transformation & AI/ML Innovation
CX Transformation & AI-Driven Engagement
Go-To-Market Strategy & Business Development
undefinedCertification
Google Certified Cloud Digital Leader, Active
Leadership Achievements
- Innovator Leader, 2021, Led the Home Secure Agent initiative
- President's Club, Circle of Excellence, 2020, Exceeded revenue goals
- Global Salesperson of the Year, 2019, Recognized for transformative client strategies
- ASEAN Top Performer, 2016, Outstanding performance in technical sales
- ASEAN Award of Excellence, 2015, Excellence and innovation in solution design
- ACE Award, 2013, Customer Excellence
- APAC President Award, 2010, Outstanding contribution in contact center consulting
Accomplishments
® Innovator Leader (FY’21) recognized for leading the Home Secure Agent initiative, an industry-first CX innovation.
® President’s Circle of Excellence (FY’20) received the "Circle of Excellence" Avaya Club (Top 1% Global Sales) which was hosted in St. Nevis, West Indies for exceeding revenue goals through innovative digital solutions.
® Global Salesperson of the Year (FY’19) for surpassing sales targets with transformative client strategies.
® Asean Top performer(2016) for outstanding performance in technical sales.
® Asean Award of Excellence(2015) for building excellence and innovation in solution designing.
® ACE Award(2013) for Customer Excellence.
® APAC President Award (2010) for outstanding contribution in Contact Centre Consulting to customers.
® Received numerous customer appreciation emails and awards for driving results and satisfaction.
Timeline
Managing Director, ASEAN
Avaya Singapore Pte Ltd
04.2023 - Current
Thailand Country Manager
Avaya Singapore Pte Ltd
04.2022 - Current
MBA - Business Administration
University of Northampton
08.2020 - 03.2022
Professional Services Lead, ASEAN & ANZ
Avaya Singapore Pte Ltd
01.2018 - 02.2023
Sales Specialist
Avaya Singapore Pte Ltd
01.2016 - 12.2018
Enterprise Pre-Sales Architect / Consultant / Developer
Avaya Singapore & Avaya India
01.2005 - 12.2016
MCA - Computer Applications
IP University
07.2001 - 06.2004
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