Commercial leadership professional with 20+ years of experience across Food & Beverage, Pharmaceutical, Home & Personal Care, and Cosmetics industries. Strong expertise in strategic sales, key account management, business development, and regional commercial operations across Asia, India, Middle East, and Africa.
Proven track record in driving business growth, building strategic customer partnerships, and leading high-performing teams. Established relationships with leading global and regional customers including Mondelez AMEA, Danone, General Mills, Hershey’s, Abbott, Unilever, P&G, Marico, Dabur, Amul, and Parle.
Recognized for driving commercial excellence, building strategic customer partnerships, and accelerating sustainable revenue growth.
Overview
27
27
years of professional experience
Work History
Director, Key Global Account, Taste- ASIA and IMA
dsm-firmenich
12.2023 - Current
Strategic Account Management at Global and Regional Level, Maintain Profitability, Top Line Growth, Internal and External Stake Holder Management
Lead and influence cross-functional teams across AMEA, including country Account Managers (ACMs) for MDLZ, driving regional strategy and execution
Achievements:
Delivered +33% business growth across AMEA markets by expanding strategic customer partnerships and driving regional commercial expansion
Established a high-performance team culture, receiving outstanding leadership feedback from all ACMs
Recognized by APAC and IMA regional leadership for collaborative working style, strategic thinking, and growth-oriented commercial leadership.
Successfully expanded business presence into three new international markets, driving regional business development opportunities
Director, Key Global Account, Taste- ASIA and IMA
dsm-firmenich
12.2023 - Current
Strategic Account Management at Global and Regional Level, Maintain Profitability, Top Line Growth, Internal and External Stake Holder Management
Lead and influence cross-functional teams across AMEA, including country Account Managers (ACMs) for MDLZ, driving regional strategy and execution
Achievements:
Delivered +33% business growth across AMEA markets by expanding strategic customer partnerships and driving regional commercial expansion
Established a high-performance team culture, receiving outstanding leadership feedback from all ACMs
Recognized by APAC and IMA regional leadership for collaborative working style, strategic thinking, and growth-oriented commercial leadership.
Successfully expanded business presence into three new international markets, driving regional business development opportunities
Director, Key Global Account, Taste- ASIA and IMA
dsm-firmenich
12.2023 - Current
Strategic Account Management at Global and Regional Level, Maintain Profitability, Top Line Growth, Internal and External Stake Holder Management
Lead and influence cross-functional teams across AMEA, including country Account Managers (ACMs) for MDLZ, driving regional strategy and execution
Achievements:
Delivered +33% business growth across AMEA markets by expanding strategic customer partnerships and driving regional commercial expansion
Established a high-performance team culture, receiving outstanding leadership feedback from all ACMs
Recognized by APAC and IMA regional leadership for collaborative working style, strategic thinking, and growth-oriented commercial leadership.
Successfully expanded business presence into three new international markets, driving regional business development opportunities
Associate Director – Key Accounts, Taste, Texture & Health
Firmenich Aromatics (India) Pvt Ltd
05.2023 - 11.2023
dsm and firmenich merged and became dsm-firmenich. No change in role.
Associate Director – Key Accounts
Firmenich Aromatics (India) Pvt Ltd
09.2021 - 05.2023
Growth Lever Identification, Global Key Accounts Management, Strategic Account Management, Long Term Business Planning, Sales Planning, New Product Launches, Business Development, Top & Bottom-Line Growth
Lead for Sugar Reduction and Oils & Extract Portfolio for Indian sub-continent
Responsible for managing and growing business with Global & National Large Key Accounts.
Awards & Recognitions:
Spot Award – July’23 for transformational business growth.
Resilient Performer Award – Jan’23 for continuing business wins in “iconic” brands by replacing competition
Business Excellence Award -August ’22 for winning large businesses which are also kind of new to industry.
Above & Beyond Award -June’22 for achieving transformational growth & playing pivotal role which helped division achieve strong double digit growth in FY22 (Pandemic year)
Surpassed FY22 budget by ~54% and grew business by ~66% YoY
Sugar Reduction: Led category and played pivotal role in growing business by more than 100% in FY23.
In FY22, won new businesses of 1.2M CHF with 100% winning rate in Dairy Category at one of the leading Beverage company
Growth Lever Identification, Global Key Accounts Management, Strategic Account Management, Long Term Business Planning, Sales Planning, New Product Launches, Business Development, Top & Bottom-Line Growth
Managing Mondelez AMEA R&D center & procurement team in India and supporting global markets
Pricing control and improving the profitability.
Building a strong project pipeline and improving the hit/win rate. Marketing and promotional activities.
Ensuring customer care team, commercial assistant & production planning team works in cohesion for customer delight
Achievements
In FY21 Won new businesses worth 2.8M USD (21 Crore INR) which helped surpass budget in FY21 (Recognized with Spot Award)
In FY 21 -during pandemic- delivered YoY growth of 23% (this is despite more than 75% of total sales was from confectionery and CSD/Beverage which was badly hit by pandemic)
In FY21, generated new business worth 0.9M USD (6.6 Crore INR) from newly launched Oil & Extract portfolio.
Gained “Preferred supplier” status at 2 large strategic key accounts. Furthermore, developed relationship at CXO level in 3 strategic key accounts
In FY19-20, Turned around business with a global nutrition company; grew it from 0.1M to 0.45M CHF & became “preferred Partner”
Instrumental in winning new business of 3M USD in Philippines in FY22
Zonal Sales Manager- Taste & Beyond (Distribution-South and West India)
Firmenich Aromatics (India) Pvt Ltd
12.2015 - 09.2018
SME and Distribution Markets, Key Account Management, Distributor Management, Business Planning, Pricing Control & Margin Management, Marketing & Promotions, Team Management
Achievements
Turnaround of business and achieved growth of 25% YoY
Restructuring of distribution network for better visibility and spread.
Innovation days for reaching out to SME customers.
Spearheaded marketing and promotional activities to increase brand value of the Firmenich.
Built healthy project pipeline, improved hit/win rate, turnaround of business in Beverage, Confectionery & Pharma Segments.
Mentored & trained distributors and internal team, inculcated solution provider approach & introduced reward program for distributor sales team
Senior Sales Manager
Albéa (Previously Alcan Packaging)
11.2006 - 12.2015
Global Key Accounts Management, Team Management, Volume and Value Growth, KPI Management, New Product Launches, Business Development & Branch Administration
Albéa, the world’s #1 cosmetic packaging company, manufactures the packaging and Beauty solutions you use every day: tubes, lipsticks, mascara, applicators & comfort kits and much more
Achievements
Portfolio growth by 800% from 2006 to 2015 with consistent high YoY growth
Successfully managed high-net-worth portfolio and grew business year-on-year above industry average
Business Revival of Hindustan Unilever & Dabur | Secured “Partner to Win Supplier” status at HUL.
Delivered all KPIs (OTIF, Receivables, Inventory, Quality Complaints).
Expanded business with Global MNCs and Large Indian customers:
L’Oreal, VICCO Laboratories, Reckitt Benckiser, JK Helene Curtis, Faces Cosmetics, Colorbar, Amar Remedies, J.L Morison, Ajanta Pharma, Hygienic Research etc.
Instrumental in starting active participation in CPhI India to explore opportunities in Pharma Industry.
Marketing Executive
Shree Rama Multi Tech Ltd.
01.2002 - 09.2006
Mfg. of Lamitube, Monolayer tube, Pressure Sensitive Self Adhesive Labels, Paper Cups etc.
Plant In-charge
Makers Poly Films Pvt. Ltd.
06.2001 - 01.2002
Mfg. of shrink Labels
Shift In-charge
Wim Plast Ltd. (Cello Furniture)
08.1999 - 05.2001
Mfg. Plastic Moulded furniture
Education
Leadership Skills - Marketing Management
NMIMS
Mumbai (DL)
01-2005
PG Diploma - Marketing Management
NMIMS
Mumbai (DL)
01-2005
PG Diploma - Plastic Processing & Technology
CIPET Ahmedabad
01-1999
B.Sc. - Chemistry
South Gujarat University
Surat
01-1998
Skills
Strategic Planning
People Management
P&L Management
Relationship Building
Entrepreneurial Mindset
Advance Negotiation
Design Thinker
Operations Management
Languages
English
Hindi
Gujarati
Timeline
Director, Key Global Account, Taste- ASIA and IMA
dsm-firmenich
12.2023 - Current
Director, Key Global Account, Taste- ASIA and IMA
dsm-firmenich
12.2023 - Current
Director, Key Global Account, Taste- ASIA and IMA
dsm-firmenich
12.2023 - Current
Associate Director – Key Accounts, Taste, Texture & Health
Senior Global Sales Trainer / Global Account Manager ( EMEA and Asia) at KONE CorpSenior Global Sales Trainer / Global Account Manager ( EMEA and Asia) at KONE Corp