Amina Bouridah

- Contributing to the strategy and execution of integrated marketing campaigns and product launches from a social media perspective.

- Designing, executing, and leading large community activation campaigns.

- Creating and managing ongoing content strategies for priority global narrative campaigns.

- Monitoring sentiment, reporting findings, and consulting with communications and product teams for further action.

- Managing Binance social accounts, including Binance Wallet, Binance Intern, and Binance LinkedIn.

- Collaborating with the global social team and external departments to promote and build the Binance brand.

- Engaging with the community, leveraging a deep understanding of crypto culture.

- Assisting in generating creative ideas for posts and campaigns across platforms.

- Working closely with design, content, performance marketing, product, and other teams.

- Measuring, reporting, and analyzing campaign performance, providing data-driven recommendations for improvement.

- Analyzing the social media landscape to provide actionable insights.

- Setting social media trends with new narratives, such as Binance & Art, Binance & Science, and Binance & Coding, generating millions of impressions and imitation from competitors.

• Managed Binance community associate account across various social media platforms
• Created diverse content including educational materials, personal branding, and informative articles about Binance for community account and local accounts (English, Arabic and French)
• Engaged with users, addressing queries and resolving issues promptly on multiple social media platforms
• Organized and hosted online events across different social platforms to foster community engagement
• (Live Webinars
• X spaces and Telegram AMAs)
• Analyzed user needs and collected feedback to improve Binance services and community experience
• Binance Culture Star 2023
• Recognition award: Customer Hero Award

• Engaged with customers across various social media channels
• Addressed inquiries, complaints, and escalations proficiently
• Developed expertise in managing case follow-ups and fostering collaboration across different teams
• Identified user dissatisfaction with products/services efficiently and conducted user education for France, Afrique & Mena
• Established a comprehensive customer feedback mechanism

• Proficiently manage high-volume live chats using various online tools for efficient customer communication
• Provide feedback and coach new team members, aiding their onboarding and improvement
• Provide customers with accurate and valuable information
• Adhere to communication guidelines to ensure consistent service quality
• Collaborate with business units for customer liaison, documenting requests meticulously
• Enhance customer engagement to ensure satisfaction

• Address and resolve student issues arising during their educational journey, handle crisis situations, and collaborate with various teams for issue resolution
• Implemented improvements for process and product based on current issues
• Engage students for continued education through tailored client offers
• Responsible for outreach to past students and those who've paused their learning journey
• Successfully sold lesson sets to students with zero balances
• Conducted calls to students who missed classes to identify and rectify issues
• Adhered to company business protocols, operated within CRM system, and accurately filled electronic reports

• Managed client applications, gathering key information for further processing
• Organized and oversaw trial lessons for prospective clients, maintaining effective communication and record-keeping in the database
• Actively engaged in marketing campaigns with French influencers and bloggers
• Addressed inquiries and complaints promptly, ensuring effective resolution
• Timely completed daily task reports and led weekly update meetings