Amelia Lee

• A self taught glass painter who enjoys handpainting on your everyday objects like mason jars, plates, mugs, beer bottles etc, and loves seeing them transformed into gifts for people from all walks of life
• Some of Sunshine & Love corporate clients include Sanofi Singapore, Singapore Tourism Board, Singapore Polytechnic, Ngee Ann Polytechnic, Families For Life, Home Nursing Foundation
• Participated in signature events that include Singapore Design Week, Makers Faire, ArtBox Singapore, Chinatown Mid-Autumn Festival Light up, ILight Marina Bay, Singapore Gardens Festival and URA’s Streets for People
• Collaborated with The Arts House, Sprout Language Centre, Chinatown Heritage Centre, Chinatown Business Association, Singapore Book Council, Booktique Where Writers Shop, Terra Village, Cummins Asia Pacific and Rainbow Centre to organise various festive workshops, pop up events and CSR programmes
• Invited by Chinatown Heritage Centre to design two art installation "Paper Cut Silhouette Jar Lantern” and “Fishy Tales”
• Collaborated with Sew Into It to train teachers and low income ladies in various areas painting for community craft projects
• Take on multiple roles in Sunshine & Love's branding, product & business development, staff training, strategising of social media creative content, product styling, event photography, administrative and various operational aspects of running an art and craft business

• Strategise with and support the business owner & maker through her social media platforms to improve and increase online brand presence, engagement and brand awareness
• Managing and creating weekly social media content through developing a visual library and copywriting
• Building an online presence of the owner’s sewing passion, profile & personality for more effective audience engagement

• Helped the visually impaired acquire new skills and gain self-reliance to cope with the integration into society
• Connect with suitable companies to share about SAVH’s vision to the HR department to increase awareness for possible employment opportunities
• Interviewed and administered forms for the visually impaired clients to understand their needs and future career goals

• Assisted the Centre Head to lead and manage a class of students with a view to nurture and develop them holistically in academic, social and emotional aspects as well as leadership, sports and character development
• Facilitated and provided care to a group of students after school hours
• Provided guidance and supervised completion of homework assignments from school

• Worked with a team of facilitators on team building and development projects
• Facilitated events for corporate clients including Infocomm Development Authority of Singapore, Manitou Group & Republic Polytechnic

School of Interdisciplinary Studies, Associate Lecturer

• Delivered and facilitated class activities for a creative thinking module – Idea Jumpstart

Corporate Communications Department, School Liaison Officer

• Conceptualised and oversaw production of collaterals including flyers, brochures and other educational outreach tools such as travelling display booth for secondary schools, pull-up banner

• Supported the planning and organising of flagship events such as RedCamp, Poly Experience for secondary schools

• Organized and hosted corporate visits and learning journeys to keep stakeholders (principals, section heads, teachers) abreast of the latest developments in Polytechnic education and the unique features of the Ngee Ann brand

• Supervised a team of NP Ambassadors in executing events, seminars and outreach talks to secondary schools

• Provided course counselling to prospective secondary students during outreach events

School of Interdisciplinary Studies, Lecturer

• Taught three modules - Creative Thinking & Applied Thinking Skills, Individual & the Society (Year 1) and Corporate Communications (Year 3)

• Delivered and facilitated class activities to generate teamwork qualities, positive attitudes and interest amongst the 3 modules – to encourage students to have a personal response & learning point as a takeaway

• Appointed as Module Leader for Corporate Communications module which involved managing 6 classes (120 students), 2 adjunct lecturers, and seeing through the student administration e.g. attendance, marks processing, moderation and exams processing

• Designed and developed new teaching and learning materials e.g. case studies, lecture slides, E-learning assignments and teaching resources for the module team

• Provide counselling for Year 1 & 3 students on further studies and career opportunities

International Marketing

• Responsible for developing Sweden & Norway markets through the planning & implementation of student recruitment activities (e.g. Education exhibitions, student seminars, performing arts auditions/workshops, schools visit and student counseling) and participated in the overall marketing efforts for other markets (e.g. Vietnam, Japan, US & Malaysia)
• Trained international student agents in product knowledge and managed the customization of marketing collaterals
• Organized, promoted and administered the Study Abroad & Student Exchange programme (e.g. liaise with partner schools and academic staff to recruit students, design and manage application process, provide programme advice and academic counseling)
• Coordinated the publication of the Study Abroad & Student Exchanges marketing collaterals (e.g. prospectus, website content and fact sheets)

Student Services

• Organised and conducted Welcome Week activities (e.g. Games, tours, orientation & registration) for new intake of 300 international students within the first month of joining the College)
• Coordinated special projects such as academic fellowship & staff exchange programmes with partners (Sichuan Fine Arts Institute, Southern China TV) & sponsors (China Art Foundation)
• Assisted with administrative processes such as student enquires, students pass & housing applications

• Produced a new range of publicity materials (e.g. Yearbook, bi-monthly newsletter, brochures, collaterals, corporate gifts, media kit, corporate video and photo library)
• Strengthened publicity efforts through website content management and responding to public and media enquiries
• Planned and organised school and sponsors related events such as AwardsNight, Tee-4- Funds Golf Charity Fund Raiser, Singapore Pools Scholarship Awards Presentation
• Built brand awareness to recruit foreign students through Singapore Tourism Board’s (STB) Singapore Education Roadshow event in India (Bangalore, Mumbai and New Delhi) and Malaysia (KL)
• Hosted and coordinated VIP, foreign dignitaries, corporate and school visits to introduce Singapore Sports School’s unique education concept
• Liaised with sponsors (e.g. Singapore Pools) regarding student sponsorship matters and collating half yearly student academic & sports performance reports
• Awarded ‘Most Innovative Staff’ by Singapore Sports School students in 2005

• Involved in the planning, organizing and coordination for the launch of HiPPOtours (the first open-top bus in Singapore) and Animal Farm (Visitor Centre)
• Secured publicity for the above event which resulted in successful media coverage and publicity outreach following a short preparation time frame of 2 weeks
• Assisted in the production of marketing brochures, information kit and other collaterals for Singapore DUCKtours and HiPPOtours
• Assisted in the planning stages of a team-building and training event for Citibank Singapore

• Worked closely with STB to promote the Singapore Zoo and Night Safari to local and overseas media as world-class attractions
• Planned and involved in conceptualizing various Zoo/Night Safari events, media previews and launches, which resulted in successful publicity outreach
• Generated media publicity during the 2001 Year of the Snake Lunar New Year celebrations for a new exhibit – Giant Green Anaconda
• Coordinated ‘Live it up! Singapore’ domestic tourism campaign with STB involving a visit to the Singapore Zoo by President S R Nathan
• Organized media launch of ‘Really Something’ TV program with SPH MediaWorks and STB
• Involved in managing and controlling a publicity crisis concerning an elephant severely injuring a zoo-keeper with a proactive media communications strategy
• Coordinated and liaised across all departments to execute a major opening ceremony of the Zoo’s new Hamadryas Baboons – Great Rift Valley of Ethiopia thematic exhibit in August 2001
• Awarded ‘Employee of the Month’ by Singapore Zoological Gardens in February 2001