Ameerah Fajar
Social Media Executive
Summary
Dynamic Marketing Executive with over 4 years of experience in digital marketing, content management, and campaign execution within the beauty and lifestyle sectors. Proven track record in driving brand strategy, managing multi-platform social media accounts, and developing targeted marketing initiatives that significantly boost client engagement and brand visibility.
Overview
4
4
years of professional experience
7
7
years of post-secondary education
Work History
Social Media Executive
BRCKTS
05.2023 - Current
- Spearheaded development and execution of comprehensive marketing plans, including proposals and strategic decks for 7 major accounts.
- Managed end-to-end social media strategies, including content ideation, audience engagement, and KOL collaboration, achieving notable increases in client followership and interaction.
- Conducted sentiment analysis and performance evaluations, using insights to refine campaigns and boost effectiveness month on month.
- Generated monthly performance reports, highlighting KPI achievements and areas for optimization through strategic use of Meta Planner and Ads Manager.
- Designed and implemented paid media strategies across Facebook, Instagram and TikTok platforms, enhancing campaign reach and engagement.
Marketing Executive
THEGREYSAPCE.CO
07.2020 - 04.2023
- Developed and executed multi-channel digital marketing campaigns that grew Instagram community from 12,000 to 29,000 followers with consistent growth rate of 3% per month.
- Managed content creation, community engagement, and KOL partnerships, significantly enhancing brand presence and consumer interaction.
- Authored SEO-optimized content and managed CRM systems, improving user engagement and conversion rates across e-commerce platforms.
- Successfully coordinated events and workshops, improving community ties and boosting brand loyalty.
Education
Bachelor of Science - Marketing
Singapore University of Social Sciences
Singapore 07.2019 - 10.2023
Diploma With Merit - Advertising & Public Relations
Ngee Ann Polytechnic
Singapore 04.2016 - 05.2019
Skills
Timeline
Social Media Executive
BRCKTS
05.2023 - Current
Marketing Executive
THEGREYSAPCE.CO
07.2020 - 04.2023
Bachelor of Science - Marketing
Singapore University of Social Sciences
07.2019 - 10.2023
Diploma With Merit - Advertising & Public Relations
Ngee Ann Polytechnic
04.2016 - 05.2019
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