Amanda Yuan
Summary
Experienced MarComm with more than 12 years of dedication. Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Use independent decision-making skills and sound judgment to positively accelerate business growth. Apply training, monitoring and morale-building abilities to enhance employee engagement and boost performance.
Overview
16
16
years of professional experience
Work History
Senior MarComm Manager
Avery Dennison Smartrac (Shanghai) IoT Co., Ltd. / the world's largest RFID partner
2023.04 - Current
- Formulate overarching marketing communications strategy for China and Japan markets with all target segments incl. Retail and Industrial.
- Lead 360 campaigns to accelerate brand awareness, lead generation and customer relation.
- Manage PR, branding and media relation, interview, pitch media outfits with top titles and trade media.
- Manage digital marketing matrix, set up brand new Chinese website, develop social Wechat account, manage eDMs, Quarterly Insights Newsletter, Metaverse IP.
- Manage and prioritize events/webinars/seminar/workshop roadmap.
- Set up hands-on innovation and solution-oriented Labs with engagement of partnership, e.g. I.LabX, The Food Lab, and Microsoft Technologies Center.
- Content and use cases development and amplification.
- Manage ecosystem partner marketing strategy by developing and synergizing partnership engagement.
- Manage and leverage top tier industry associations with membership to elevate networking and marketing influence.
- Manage, track, and evaluate effectiveness and KPI of MarComm initiatives.
- Create nuanced assets toolkit, collaterals, sample kits.
- Lead and coach the MarComm team to ensure the high productivity and deliverables.
MarComm Manager
Avery Dennison Smartrac (Shanghai) IoT Co., Ltd.
2020.01 - 2023.03
Assistant MarComm Manager
Avery Dennison Smartrac (Shanghai) IoT Co., Ltd
2019.06 - 2019.12
Senior MarComm Specialist
Siemens Manufacturing and Engineering Centre Ltd.
2012.04 - 2019.07
- Co-develop company strategy and MarComm strategy.
- Manage MarComm initiatives incl. trade shows and customer events.
- Plan and manage yearly corporate level mega events in budget
- Conduct market intelligence platform and analysis of customer research and competitor information.
- Construct, maintenance and update company Intranet and Internet.
- Build up market presentations, photos, videos and propaganda of company news and key messages.
- Management of internal and external publication including employee magazines, newsletters, company catalogue, product brochures, technical posters to be aligned with Siemens branding consistency.
- Design, produce and manage business promotional gifts.
GM Secretary
Siemens Manufacturing and Engineering Centre Ltd.
2008.06 - 2012.03
- General executive support to GM, e-mails follow up and calendar planning, planning and organization of business trips
- Organize Board Meeting, General Management meeting, Labor Union meeting and responsible for meeting minutes
- Write an issue GMO circulars and implement coordination
- Update organization chart and work chart
- Manage visitors tracking and invitation letter for customers
- Cooperation and communication with related functions, executives and VIPs
- Translate and proofread bilingual documents
- Support to organize business events and activities.
Assistant of Marketing Specialist
Singapore Wahheng Glass and Aluminum Group
2007.07 - 2008.05
- Compile bidding document and translate into English; Translation of project information from English into Chinese from overseas main contractors.
- As interpreter for chief engineer to make project clarification meeting held in Shanghai, Beijing, Guangzhou.
- Represent the company to attend project meeting initiated by main contractor SCG (Shanghai Construction Group)
Education
Bachelor - English Literature
Shanghai Fudan University
China01.2021
Skills
Qualification: McKinsey Academy
- Business Strategy
- Problem Solving
- A2E (Ability to Execute) Business Fundamentals
Languages Skill:
- English, proficient in oral and written
- Mandarin, mother tongue
Computer Skills:
- Master in computer skills of Microsoft & Google suites
Timeline
Senior MarComm Manager
Avery Dennison Smartrac (Shanghai) IoT Co., Ltd. / the world's largest RFID partner
2023.04 - Current
MarComm Manager
Avery Dennison Smartrac (Shanghai) IoT Co., Ltd.
2020.01 - 2023.03
Assistant MarComm Manager
Avery Dennison Smartrac (Shanghai) IoT Co., Ltd
2019.06 - 2019.12
Senior MarComm Specialist
Siemens Manufacturing and Engineering Centre Ltd.
2012.04 - 2019.07
GM Secretary
Siemens Manufacturing and Engineering Centre Ltd.
2008.06 - 2012.03
Assistant of Marketing Specialist
Singapore Wahheng Glass and Aluminum Group
2007.07 - 2008.05
Bachelor - English Literature
Shanghai Fudan University
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