Amanda Teo
Summary
Dynamic floral design entrepreneur and former Account Director at elmwood, adept at budget management and customer communication. Successfully developed marketing campaigns that increased client engagement and profitability. Proven ability to identify growth opportunities through market research and strategic planning, ensuring exceptional service and client satisfaction.
Overview
5
5
years of professional experience
Work History
Owner
Studio Wilt
07.2024 - Current
- Designed floral arrangements for weddings, events, and holidays using fresh flowers.
- Planned flower setups for corporate events per client specifications.
- Communicated effectively with customers to clarify arrangement details, occasions, and timelines.
- Managed project budgets and financials to ensure profitability.
- Developed marketing campaigns targeting new customers for weddings and events.
- Monitored website and social media performance for engagement metrics.
- Updated store website with new products and services to enhance visibility.
- Collaborated with artists and businesses to identify growth opportunities.
Account Director
elmwood
01.2023 - 12.2023
- Developed strategic marketing plans for clients, including budgeting, timelines, creative briefs, and deliverables.
- Oversaw development of creative concepts for campaigns based on client objectives and target audiences.
- Negotiated contracts with vendors to ensure cost effectiveness while maintaining quality standards.
- Managed day-to-day operations of account team members to ensure timely completion of tasks.
- Directed the implementation of promotional campaigns across multiple channels, including print, broadcast, online, mobile.
- Resolved any conflicts between clients' needs, requirements and available resources, capabilities within the organization.
Senior Account Manager
publicis groupe
03.2020 - 12.2022
- Managed key account relationships, ensuring customer loyalty and retention.
- Resolved client issues in a timely manner while maintaining excellent customer service standards.
- Conducted market research to identify new business opportunities and trends in the industry.
- Proactively identified areas of improvement within assigned accounts' operations.
- Analyzed market trends to identify new business opportunities for the company.
Education
Bachelor of Arts - Web Communication
Murdoch University
Singapore04-2017
Associate of Arts - Apparel Design And Merchandising
Temasek Poly School of Design
Singapore04-2014
Skills
- Floral design
- Budget management
- Project management
- Social media marketing
- Customer communication
- Market research
Affiliations
- Interest in wellness and meditation
- Loves working with my hands, cooking and baking
Languages
English
First Language
Chinese (Mandarin)
Proficient (C2)
C2
Japanese
Intermediate (B1)
B1
Timeline
Owner
Studio Wilt
07.2024 - Current
Account Director
elmwood
01.2023 - 12.2023
Senior Account Manager
publicis groupe
03.2020 - 12.2022
Bachelor of Arts - Web Communication
Murdoch University
Associate of Arts - Apparel Design And Merchandising
Temasek Poly School of Design
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