Amanda Joan
Marketing/Public Relations
Singapore
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
7
7
years of professional experience
1
1
year of post-secondary education
6
6
Certifications
4
4
Languages
Work History
Public Relations Manager
Virtue Venture
09.2023 - Current
- In-charge of PR and Marketing for 3 different restaurants
- Built strong relationships with key media contacts, resulting in increased press opportunities.
- Conducted thorough media analysis to identify trends and insights that informed future PR strategies.
- Implemented social media campaigns that complemented traditional PR efforts, extending the reach of the brand message.
- Enhanced brand image by developing and executing strategic public relations campaigns.
- Collaborated with media to encourage company and product coverage and promote brand mission and values.
- Consulted with advertising agencies to arrange promotional campaigns in various types of media.
- Developed brand media relations strategies that bolstered community awareness and knowledge.
- Designed and created campaign e-mail invitations, articles and marketing videos.
- Curated a pool of influencers to execute marketing campaigns
- Created compelling presentations for shareholders, outlining the direct impact of marketing strategies on sales growth
- Exceeded client expectations by consistently delivering high-quality events that met their specific needs and preferences.
- Established strong relationships with vendors, securing optimal pricing and service quality for events.
- Streamlined event operations for improved efficiency and cost-effectiveness through comprehensive logistical management.
- Coordinated florists, photographers, and musicians for events.
- Oversaw preparation and management of event budgets to deliver at or below projected costs.
- Spearheaded marketing initiatives.
- Optimized website content for improved search engine rankings and increased web traffic.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Managed social media accounts for optimal audience engagement and increased online presence.
MARKETING EXECUTIVE
Lazada Group
07.2020 - 11.2020
- Played a major role in campaign contract management
- In charge of dealing with client relations, client data collation, and general customer interactions.
- Launched successful product lines by collaborating with product development teams and conducting thorough market research.
- Leveraged data-driven insights and customer feedback to continuously refine marketing strategies for optimal results.
FREELANCE MARKETER
Triplexstudios
08.2019 - 09.2019
- In charge of organising a music festival - managed social media account, created social media calendars, and contacted potential sponsorships / partnerships.
- Established fruitful partnerships with industry influencers, expanding brand reach and potential customer base.
- Stayed abreast of industry trends, adapting tactics accordingly to maintain a competitive edge in the ever-evolving marketplace.
Dog Handler
Doggie Retreat
06.2018 - 11.2018
- Was in charge of the well-being of the clients' dogs
- Ensured the hygiene and safety of the clients' dogs
- Engaged with customers.
Receptionist
YUN NAM HAIRCARE
08.2018 - 12.2017
- Interacted with clients and handled the introduction and selling of company hair packages and other products to prospective clients.
Business Executive Intern
FAVESOFFICIAL
01.2017 - 06.2017
- Set the company's highest record of clinching the most meetings in a day through cold calls to potential partner business and brands
- Created and conducted client pitches, put together presentation slides, and performed miscellaneous admin duties.
Education
Diploma in Digital Marketing -
Kaplan
08.2019 - 05.2020
Honours Degree in Marketing -
UCD
10.2020 -
Skills
Brand Management
Decision-Making
Social Media Strategy
Event Planning
Corporate Social Responsibility
Influencer outreach
Social media coordination
Professionalism
Multitasking
Problem-solving aptitude
Analytical Thinking
Problem-solving abilities
Time management abilities
Certification
Google Ads Fundamentals
Personal Projects
- DANCE instructor- 01/2016-2019 Made use of various social media accounts and word of mouth to source for clients. Provided 1-on-1 dance lessons.
- Jiak Hum, 10/2020-2022. Founded seafood F&B company. Managed product preparation, sourced for contacts, created social media account and other materials for the company.
About me
From 2019 to 2020 I pursued my passion of cooking and started working as a chef. After 3 meaningful years, I made the conscious decision to pursue a different path.
My hobbies include reading, cooking and gymming.
Timeline
Public Relations Manager
Virtue Venture
09.2023 - Current
Honours Degree in Marketing -
UCD
10.2020 -
MARKETING EXECUTIVE
Lazada Group
07.2020 - 11.2020
FREELANCE MARKETER
Triplexstudios
08.2019 - 09.2019
Diploma in Digital Marketing -
Kaplan
08.2019 - 05.2020
Receptionist
YUN NAM HAIRCARE
08.2018 - 12.2017
Dog Handler
Doggie Retreat
06.2018 - 11.2018
Business Executive Intern
FAVESOFFICIAL
01.2017 - 06.2017