Alvin Soh

• Start-up e-commerce focus on wellness, health, fitness supplements and equipment

2016-2018

• Led Youth Segment and Partnership Team Responsible for development and management of Youth/Partnership Sales & Marketing programs, including Data/Insights Analysis, Strategic Planning, KPI goals, GTM, Execution, and ROI tracking
• Introduced Engagement Activities, New Youth Mobile Plan & Benefits that increased Youth GA subscriber numbers by 30% YoY
• Established Partnership program (OCBC, NUSS, SAFRA etc.) & Sales Incentives to drive acquisition for all lines of business (Mobile, Broadband and PayTV)

2011-2016

• Led, managed and developed Product Roadmap, Strategies & Polices, KPIs for Home Solutions including Cable/FTTH, IOT Smart Home, CATV/IPTV , OTT Product & Services
• Identified consumer home behaviour and requirements to drive new market potential. Introduced new innovative services: FTTH, IPTV, OTT, Wireless Mesh
• Worked with Network team to establish operation efficiency for CMTS, FTTH, CDN Network
• Established processes and drove alignment with cross functional stakeholders on product strategies & operational efficiency. Streamlined and simplified Product and Service Operations. Eg Unified middleware solution, Reduction of Set-Top-Boxes Type that dramatically reduced truck rolls/calls to Customer Service
• Collaboration with Marketing team to align Product requirements and GTM plans
• Project life cycle management and worked with Network, Customer Service & IS teams to deliver product service, features, and functions in a timely manner

• Led product planning team to engage cross-functional stakeholders in the development of a new product portfolio for Small Devices Electronics & Accessories department (Netbook, Mouse, Headsets, Speakers etc)
• Responsible for development of global product portfolio strategies and product roadmaps for assigned lines of business, worked with and influencing product development teams in execution of product programs
• Drove approval of new product concepts into resourced programs through preparation of robust business cases that cover business strategic, marketing, engineering, quality, and financial considerations
• Engaged and drove alignment with internal customers on business strategies & directions, portfolio & product value propositions and new product & feature requirements
• Developed and implemented favorable pricing structures balancing firm objectives against customer targets

• Mobile Devices, Southeast Asia/ High, Responsible for overall product-related aspects of Philippines/Singapore scorecards. Transformed model to sell in experiences and focus on marketing aspects
• Defined product portfolio that met requirements of customer and sell in propositions for key enablers important to Motorola story
• Managed key levers at the account and positioned team for success & win share of subsidy at key retail/carrier accounts with creative offers
• Product Portfolio Management, planning and roadmap for High Growth Markets (South East Asia, Australia/New Zealand, India, Middle East, Africa, Turkey and Israel) In line with business goals to drive new market potential
• Managed Music product portfolio and worked with Global Team to ensure a competitive product portfolio and specification requirements
• Product Lifecycle Management - pre/post launch activities
• Defined mobile content /application/partnership strategy (games, applications, Yahoo/Google/MTV Partnership) for High Growth Markets
• Managed entire preload product application life cycle (Identified key developers and content owners for High Growth Markets, content development and optimization, product launch)

• Led Value Added Services Team of 6 executives
• Set goals, targets, budget and marketing roadmaps for team
• Implemented marketing strategies for both pre and post launch activities
• Managed all GSM products and services that include SMS, WAP, GPRS, Fun & Entertainment and Information based services as well as Java and MMS services
• Identified and introduced new services
• Identified issues, analyzed information and provided solutions to problems
• Worked with Business development, Product, Finance, Marcom, Customer Service & Engineering team for entire product life cycle: (I) content & product development (II) business case (III) marketing plan (IV) product launch & (V) post launch activities
• Increase ARPU from customers by providing useful services to meet their needs