Alvin Loh Mun Cheong
Singapore
Summary
Over 35 years of Food & Beverage experience, including experience in Catering Sales and Sales & Marketing. Excellent Food and Beverage knowledge of both Chinese and Western Cuisine. Profound understanding of revenue/yield and cost management. Excellent working relationships with internal & external customers. Experience in handling various Social and Wedding Banquet Events. Strong communication skills in both English and Mandarin. In addition to extensive Food & Beverage experience, have excellent communication skills. Always maintain a gracious and professional manner when communicating with different levels of people, including customers and staff. Strongly believe that my experience and multi-skills will be of great benefit to your department and company. Insightful Manager with experience directing and improving operations through effective employee motivational strategies and strong policy enforcement. Proficient in best practices, market trends, and regulatory requirements of industry operations. A talented leader with an analytical approach to business planning and day-to-day problem-solving.
Overview
35
35
years of professional experience
Work History
Banquet Operation Manager
Holiday Inn Atrium Singapore
11.2021 - 07.2024
- In charge of Banquet Operation
- Responsible for Meetings, Social events, wedding, etc
Chinese Restaurant Manager
Chinese Restaurant
04.2017 - 10.2021
- In charge of Xin Cuisine Chinese Restaurant
- Responsible for outlet’s revenue, cost and operations
- In-charge of Mooncake project
- Improved TripAdvisor ranking from April 1600 to now below 400
- Nominated for Restaurant Manager of 2018 in World Gourmet Singapore
Senior Catering Sales Manager
Copthorne King’s Hotel
10.2015 - 11.2016
- Internal transfer from F& B to Sales and Marketing Catering Sales Department
- Handle Wedding, Social and MICE events in the hotel
- Service accounts for clients who have events with us
- Duties include conduct site inspections, liaise with clients on all event requirements, co-ordinate and execute events, supervision and monitoring to ensure event’s success
F & B Operations Manager
Copthorne King's Hotel
08.2010 - 10.2015
- Assisting the F & B Director, responsible for day to day operations of the entire F & B Department which consist of a Chinese Restaurant, one Coffee house, one Café, Banquet Operations and one Lounge with Live Entertainment
- In charge of Hotel’s Moon Cake project
- In charge of Department’s Training Program, Manpower Planning and Service Enhancement Program
- Handle Banquet Sales duties for Wedding, Social and MICE events
- Chair weekly revenue forecast meeting to monitor and review F & B weekly revenue
- Assist in marketing plans for F & B Department
- In charge of Department’s CAPEX project
Conference Service Manager / Banquet Sales Manager
Mandarin Orchard Singapore
10.2009 - 07.2010
- Internal transfer from Sales & Marketing to F& B Banquet Sales Department
- Service accounts for clients who have events with us
- Duties include conduct site inspections, liaise with clients on all event requirements, co-ordinate and execute events, supervision and monitoring to ensure event’s success
- Double up as Sales Personnel with monthly and yearly targets
- Prepare proposals and contracts to close business deals
Sales Manager
Mandarin Orchard Singapore
10.2008 - 01.2009
- Internal transfer from Conference Services Manager to Corporate Sales Manager
- Key account include AIA, Parkway Health, GE, Fujitsu, NUS, NTU, and more
- Daily duties include meeting clients at their companies, selling hotel’s rooms and function space, sending proposals and contracts to close business deals
- Preparations for RFP’s season bidding
Conference Services Manager
Mandarin Orchard Singapore
08.2004 - 01.2008
- Internal transfer from F & B to Sales Marketing Department due to good communications skills with customers
- Service accounts for clients who have events with us
- Duties include conduct site inspections, liaise with clients on all event requirements, co-ordinate and execute events, supervision and monitoring to ensure event’s success
- I am also required to promote company products and services as in the role of a sales personnel
Outlet Manager
Mandarin Orchard Singapore
04.2000 - 08.2004
- Catering Service Manager (April 00 – May 01)
- F & B Trainer (May 01 – July 04)
- Appointed F & B Trainer, main duties include training and development, drawing out of training programs for all F & B staff, taking charge of all trainees from local and overseas school
- Operate Outlets like Mezzanine Lounge, Pine Court Chinese Restaurant, Triple 3 Buffet Restaurant, Chatterbox Coffee House as well as Room service to improve on Service Standards
- Acting Senior Operations Manager
- Take charge of Outlets in the absence of superior
- Solely in-charge of developing and training F & B Staff for People’s Developer Program, ISO 9000 Modules
Food and Beverage Executive
Meritus Negara Singapore
11.1999 - 04.2000
- Department Head position
- Overall in-charge of F & B for the hotel which duties include Sales, Promotion, Advertising, Planning, Budgeting, Training, Coaching and responsible for daily operations of all the outlets
Outlet manager
Mandarin Orchard Singapore
08.1997 - 11.1999
- Outlet manager for Neptune Chinese Restaurant (Aug 97 – Jan 99)
- OUB Chatterbox Coffee House (Jan 98 – Sept 99)
- Pine Court Chinese Restaurant (Sept 99 – Nov 99)
Assistant Captain
Orchard Lei’s Garden Chinese Restaurant
12.1995 - 07.1997
Asst. Banquet Service Manager
Mandarin Orchard Singapore
12.1989 - 10.1995
- Responsible in personnel aspect i.e staff development & recruitment and also the service standard
- Developed a training & service enhancement program for the part time staff
- A service standard
- A procedure & training manual was produced for training purpose
- Executing & delivering service & sales commitment at the point of sales in ensuring that the guests’ needs & expectation are satisfied
Education
‘A’ Level - Commerce & Management
Bendemeer Pre-University
Singapore12.1989
‘O’ Level -
Whampoa Secondary School
12.1983
PSLE -
Kim Keat Primary School
Singapore12.1983
Skills
- Food & Beverages Operations
- Restaurant Operation
- Customer Relationship Management
- Problem-solving aptitude
- Team Leadership
- Staff Training and Development
- Operations Management
- Sales Techniques
Contact
65–6254-1421, 65-9880-5150
Icnumber
S 1812749J
Nationalservice
Completed
Personal Information
- Age: 57
- Place of Birth: Singapore
- Salary: 4860
- Expected Salary: Negotiable
- Ethnicity: Chinese
- Citizenship: Singapore
- Date of Birth: 09/14/67
- Nationality: Singaporean
- Marital Status: Married
Awards
- National Excellent Service Awards
- 2003
- 2004
- 2005
- Silver
- Gold
- Star
- National Certificate, Train the Trainer’s Certificate from ITE (Coaching, Instructional, Industrial Skill Development)
- People Developer Auditor Program
- Certified Food Hygiene Officer
- SHATEC, Cost Control, Marketing Skills, Revenue Management
Hobbies and Interests
- Traveling
- Reading
- Computer
Timeline
Banquet Operation Manager
Holiday Inn Atrium Singapore
11.2021 - 07.2024
Chinese Restaurant Manager
Chinese Restaurant
04.2017 - 10.2021
Senior Catering Sales Manager
Copthorne King’s Hotel
10.2015 - 11.2016
F & B Operations Manager
Copthorne King's Hotel
08.2010 - 10.2015
Conference Service Manager / Banquet Sales Manager
Mandarin Orchard Singapore
10.2009 - 07.2010
Sales Manager
Mandarin Orchard Singapore
10.2008 - 01.2009
Conference Services Manager
Mandarin Orchard Singapore
08.2004 - 01.2008
Outlet Manager
Mandarin Orchard Singapore
04.2000 - 08.2004
Food and Beverage Executive
Meritus Negara Singapore
11.1999 - 04.2000
Outlet manager
Mandarin Orchard Singapore
08.1997 - 11.1999
Assistant Captain
Orchard Lei’s Garden Chinese Restaurant
12.1995 - 07.1997
Asst. Banquet Service Manager
Mandarin Orchard Singapore
12.1989 - 10.1995
‘A’ Level - Commerce & Management
Bendemeer Pre-University
‘O’ Level -
Whampoa Secondary School
PSLE -
Kim Keat Primary School
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