ALVIN CHONG

SINGAPORE MARITIME WEEK 2024 & 2025

• Work closely with Maritime & Port Authority of Singapore who are the organiser of the annual Singapore Maritime Week (SMW), an international B2B MICE Event for the Maritime Industry which attracts more than 20,000 attendees yearly
• Plan and manage the Sales P&L for the SMW Project
• Develop exhibition booth sales and sponsorship packages
• Leads generation and sales conversion with above SGD$3 million sales revenue for the 2025 edition (120% above Sales KPI)
• Manage & Train a team of 4 people on leads generation, account management, sales reporting and pro-active sales customisation
• Strategise key partnerships with exhibitors and sponsors, working closely with their C-Suites to formulate sales solution custom to their business intent for participating in SMW
• Service more than 500 maritime accounts and curate networking events to engage and campaign for their participation in SMW
• Establish close ties with foreign embassies to bridge international trade relations for their members looking at setting up a maritime business in Singapore

• Sales leads prospecting
• Establish partnerships with corporates to drive revenue & other commercial objectives
• Account management of corporate members
• Devise sales strategy to meet organizational targets
• Plan & manage sales budget
• Notable key partnership accounts are AIA Life Assurance, Great Eastern Life Assurance, American Express and DBS Bank; came in with marketing communications support and invested funding for campaign collaborations
• Conceptualize & launch new projects related to the organization's wildlife experiences (products & services)
• Develop go-to-market strategies for both marketing & sales aspects
• Notable experiences are Glamping in the Wild, Signature Dining In The Wild, Wedding in the Wild, Virtual Engagement Programme (during Covid) and Teambuilding activities
• Overall estimated annual sales production at $3 million; based on the above partnership leads and experiences sold

• Pioneer team involved in the planning and launching of the new RWS Invites Loyalty Program
• RWS Invites Membership- Product Development / Partnerships & Sales
• Manage existing products and programme benefits to strengthen value proposition of the RWS Invites Programme, for the members
• Develop and launch new loyalty products/tiers, work with internal business units to define product requirements and go-to-market strategy
• Develop retention strategy to increase activation and renewal rate for the RWS Invites Members
• Manage and track department’s budget and KPIs
• Acquisition of RWS Invites members via corporate channels
• Generating new sales leads and channels for membership acquisition
• Establishing corporate partnership
• Develop marketing strategies targeted at corporate accounts
• Secure Tenants to onboard the rebates program
• Run incentive programs resort-wide with partners and internal staff
• Marketing campaigns and roadshows
• Plan & launch 2 major revamping campaigns related to the membership programme
• Key involvement in the annual budget planning & member benefits review
• Create SOPS and conduct training for internal stakeholders
• Identified trends and assessed opportunities to improve processes and execution
• Use of data analytics to study member spend, preferences and curate suitable promotions targeted at retention or up-spending
• Tie-up corporate partnership with Standard Chartered Bank, CIMB Bank, Citibank, AIA Insurance, Prudential Insurance, Manulife Insurance, SingTel, M1 and StarHub
• Run public marketing campaigns at shopping malls and corporate offices
• RWS Invites Official Launch- 1st April 2012 & 1st Anniversary Campaign on April 2013
• Durian Festival 2012, 2013, 2015 & 2016
• Member’s outing to Johor Premium Outlets 2012 & 2013

• Service Quality Role for Wild Wild Wet & Escape Theme Park (under NTUC Club)
• Manage birthday parties within Wild Wild Wet & Escape Theme Park
• Strategic planning for marketing birthday parties and events
• Manage events in house at both theme parks
• Train party and event hosts, ensuring constant level of good service amongst staff
• Improving Service Quality through conduct of trainings for staff
• Conceptualizing, planning & execution of events
• Planning for corporate initiatives and driving service trainings and campaigns
• Manage & Train a team of party and event hosts to execute daily parties and events
• Pilot new projects, Planning & Execution of Wet & Live- a night poolside music and food event
• Planning & Execution of Wild Wild Wet’s annual anniversary programs
• Planning & Execution of ‘Hell’oween- a Halloween annual event at Escape Theme Park
• Planning & Developing new service related trainings, SOPs and campaigns with NTUC Club Corporate Planning

• Supervisory role for Sentosa's island wide lifestyle events, entertainment & programming
• Artiste/Talent management/ liaison
• Source for talents and performers
• Training and development of talents
• Organize castings/auditions for Sentosa’s Attractions (Eg: Songs of the Sea, Images of Singapore)
• Program & content development
• Conceptualizing, planning & execution of signature events
• Key projects: Planning & Execution of Siloso Beach Countdown Party- year end countdown party (2005, 2006, 2007 & 2008)
• Planning & Execution of Sentosa Flowers- a week long flower festival (2006, 2007, 2008)
• Planning & Execution of Jazz by the Beach- a month long Jazz Live Band Series that takes place every Saturday of the month, 3 times a year (2006, 2007, 2008)
• Planning & Execution of Fountain of Youth- a music festival partnered with MOE that spreads over 2 months (2006 & 2007)
• Planning & Execution of Siloso Beach Volleyball Challenge- a month long beach volleyball competition partnered with Volleyball Association of Singapore (2008)
• Planning & Execution of Sentosa-MOE Beach Volleyball Challenge- a month long beach volleyball competition for local inter-schools and invited international schools, partnered with Ministry of Education (2008)
• Planning & Execution of Explore Singapore- a 2 weeks long heritage event (2007 & 2008)
• Conceptualizing of The Sentosa Amazing Race- an ongoing team building adventure race package sold by the Sales Department
• Programming of lifestyle programmes in Sentosa such as Capoeira (Afro-Brazilian Martial Art Form) by the Beach, Monthly Photography Shoots with SAFRA around Sentosa, Roving Performances island wide, Live Band Entertainments (2006, 2007 & 2008)