Alula Love Dela Cruz

Leads marketing operations strategy, marketing automation project management, and stakeholder alignment across marketing campaigns. Promoted in 2021 from Manager.

• Increased referral sign-ups by 6% by optimizing cross-team lead flows.
• Developed executive-level Salesforce dashboards, improving reporting clarity.
• Streamlined campaign-to-sales pipeline by managing marketing automation projects, reducing manual load by 30%.
• Managed cross-functional marketing operations initiatives, bridging marketing and sales enablement.
• Mentored and led technical teams as well as other marketing teams across project delivery and systems alignment.
• Coded w/ Python programming to migrate lead routing monitoring, leveraging AI tools to code the report.
• Led the portfolio of marketing systems projects and internal process improvements, with a focus on automation and data accuracy.
• Designed project management framework for Agile adoption across the marketing tech team.
• Enhanced internal reporting and visibility through workflow automation and lead tracking.
• Led cross-team collaboration on marketing asset systems, CRM integrations, and vendor alignment.
• Implemented scalable marketing workflows using Wrike, Clarizen, and JIRA tools.

• Built a niche personal brand in the specialty coffee space, leveraging content strategy and influencer marketing to grow audience engagement and brand partnerships.
• Grew my platform that grew from 2000k to 6000k followers in 2024 via storytelling, product reviews, and visual content.
• Secured brand collaborations and partnerships for content features.
• Invited as a guest judge at specialty coffee competitions, collaborator through pop-ups, and speaker at community events.
• Won two local coffee brewing competitions, establishing credibility within the local and regional coffee scene.
• Applied end-to-end influencer marketing strategy: content planning, brand alignment, community engagement, and performance measurement.

• Oversaw the corporate digital marketing strategy, website transformation, and CRM optimization for Unilab's brand.
• Launched redesigned corporate website through UX research and analytics insights.
• Built performance frameworks for paid media and content campaigns.
• Led Salesforce CRM migration, enhancing lifecycle marketing workflows.
• Delivered sustained MoM increase in site traffic and brand engagement w/ paid media strategy.
• Developed governance models for content, analytics, and reporting.
• Led and mentored the digital team.

• Led analytics for internal platforms, focusing on product performance and user experience improvements.
• Created full-funnel analytics dashboards using Power BI and Google Analytics.
• Developed product reports that drove enhancements in user journeys and e-commerce conversion.
• Enabled campaign-level event tracking using Tag Commander for data precision.

• Company Overview: Founded and ran a boutique digital marketing agency serving lifestyle, finance, and B2B clients.
• Launched social media strategy and presence for Don Papa Rum, Creme-Simon, and others.
• Achieved 2–3% average engagement rate per post through strategic content planning.
• Led a team of freelance creatives to execute end-to-end digital campaigns.
• Delivered SEO, content, and paid ad strategies under strict budget limits.
• Founded and ran a boutique digital marketing agency serving lifestyle, finance, and B2B clients.

• Led UX and consumer research for IoT-driven campaigns and internal marketing platforms.
• Developed insight models for internal intelligence tools and branded experiences.
• Executed UX flows and strategic briefs for partners like Neutrogena, Ralph Lauren, Huggies.
• Introduced agile workflows for product development and iterative campaign design.

• Spearheaded the agency’s first social media team and led strategy for multiple brand campaigns.
• Contributed to 400% digital revenue growth through high-performing content strategies.
• Created social media and crisis management playbooks and trained clients on campaign execution.
• Managed and oversaw the social media team for Burger King, Globe Telecom, San Miguel Foods, Huggies, and Star Margarine.

Drove social content strategies and acquisition-focused campaigns for new clients and managed the social media team.

• Increased client pool by 5% through strategic pitch wins.
• Launched paid media strategies that boosted social growth and engagement.
• Oversaw the social media team that manages Mister Donut, Oishi and Marty's, Avida Land, Alpine (Alaska), Pharmaton, Buscopan Venus, Biofemme, Champion Detergent, Dulcolax

• Managed prime-time TV show accounts with strong follower and engagement growth.
• Produced all multimedia content from copy to video to interactive posts

• Early adopter in content creation via website and social media management.
• Promoted within the first year.
• Led GMA’s first celebrity web live chat features and content production.