ALOYSIUS LEE WEI HAN
Senior Creative
Singapore
Summary
Based in Singapore, an accomplished Creative with over 7 years of expertise across entertainment, broadcast, ecommerce and technology. Currently, working at TikTok Asia Pacific as a Senior Creative Strategist (ByteDance). Aloysius Lee works with companies across sectors to produce award-winning strategies. The scope of work involves creative strategy, creative ideation, producing and video editing. When Storytelling meets Storyselling, the commercial and creative possibilities are endless.
Overview
9
9
years of professional experience
Work History
Creative Strategist, Marketing Solutions
TikTok
04.2023 - Current
- Created and refined playbooks and strategic narratives, empowering brands with tailored solutions and resources for impactful TikTok campaigns.
- Led and creative directed major large-scale events, including TikTok’s legacy events such as the For You Summit, TikTok Unboxed, and TikTok Ad Awards, ensuring seamless execution and high engagement.
- Spearheaded creative content production for scaled events across various brand verticals, driving innovative solutions that aligned with client objectives.
- Partnered with internal teams and cross-market stakeholders to enhance the overall brand experience through cohesive and impactful storytelling.
Creative Strategist, Creative Lab
TikTok
10.2020 - 04.2023
- Produce and led brand marketing campaigns, including digital, social media platforms, and offline/online tent-pole events
- Develop and execute creative strategies to drive user engagement and growth on TikTok platform
- Stay up-to-date with emerging trends and best practices in social media and digital marketing
- Provide strategic guidance and recommendations to senior leadership across global brands on content strategy and platform growth
- Conduct market research and trend analysis to identify opportunities and insights for content creation
- Leverage data and analytics to measure and optimise campaign performance and user behaviour
- Assisting brands and agencies to find their TikTok identity through a series of educational workshops and scaled initiatives
- Developing scaled creative solutions to enable strategic business goals
Producer
LazLive
02.2020 - 09.2020
- Leading timely trends and interesting content to increase DAU and exposure for LazMall brands and Marketplace sellers driving optimization by creating relevant content with the respective brands and stakeholders
- End to end project management including but not limited to helping define Lazlive guidelines, workflow and required resources needed per broadcast, manage Lazlive scheduling and operational tasks.
Content Producer
NBCUniversal Media, LLC
09.2018 - 02.2020
- Leading digital video ideation and production on E! News Asia and E! K- Popping for E! Entertainment the only global, multiplatform brand for all things pop culture!
- Coordinate video production projects and manage creative processes between video editors, creative designers and interns
- Produce highlight and show title promos for E! Asia and DIVA channel.
Content Producer / Videographer
08.2015 - 09.2018
- Partnering social media influencers and creative agencies to produce music videos, commentaries and vlogs as well as branded content for clients such as Cartoon Network, Sephora
Education
Diploma - Mass Communication (Broadcast Media)
Ngee Ann Polytechnic
Bachelor - Professional Communication (Distinction)
Royal Melbourne Institute of Technology
Skills
Premiere Pro
Photoshop
After Effects
OBS Studio
vMix
Timeline
Creative Strategist, Marketing Solutions
TikTok
04.2023 - Current
Creative Strategist, Creative Lab
TikTok
10.2020 - 04.2023
Producer
LazLive
02.2020 - 09.2020
Content Producer
NBCUniversal Media, LLC
09.2018 - 02.2020
Content Producer / Videographer
08.2015 - 09.2018
Bachelor - Professional Communication (Distinction)
Royal Melbourne Institute of Technology
Diploma - Mass Communication (Broadcast Media)
Ngee Ann Polytechnic