ALLY LEE

• Deliver comprehensive secretarial and administrative support to 7 Principals and 1 Executive Director across Hong Kong and Mainland China, managing complex calendars, travel logistics, visa applications and expense claims with precision.
• Coordinate high states internal and external meetings, ensuring seamless communication and follow-through on action items and ensuring optimal time allocation for critical tasks.
• Execute personal errands for senior leadership, maintaining confidentiality and efficiency under tight deadlines.
• Streamline workflows by implementing digital tools to track schedules and expenses, reducing processing time by 20%.
• Streamlined team communication by implementing efficient scheduling and task management systems.

Secretarial & Administrative Function:

• Provided high-level support to the Director, managing schedules, client meetings, travel arrangements and personal financial tasks (e.g., insurance, banking and regulatory meetings with Customs, KWSP and Income Tax authorities)
• Enhanced office administration by overseeing guest hospitality, accommodation and transporting logistics, ensuring a professional and welcoming environment.
• Prepared detailed reports and presentations for board meetings, improving decision-making efficiency by delivering actionable insights.

Operations & Marketing Function:

• Drove operational excellence across multiple outlets, consistently achieving 90% of sales targets through strategic oversight, performance monitoring and staff skill enhancement initiatives.
• Conducted market research to identify consumer trends and competitive positioning, informing market strategies that increased brand visibility.
• Led corporate tie-up initiatives and marketing campaigns, securing partnerships that boosted revenue streams and market reach.
• Develop and delivered motivational training programs and staff skill testing protocols, improving team performance and customer service ratings.
• Prepared comprehensive sales, performance and market-driven decisions that enhanced outlet profitability.

Event Management:

• Spearheaded the planning and execution of major company events, including annual dinner, offsite and employee engagement activities and digital talk and live streamings.
• Coordinated logistics, vendor contracts, multimedia content and promotional campaigns for events, ensuring seamless delivery within budget constraints.
• Designed hospitality protocols for VIP clients and stakeholders, strengthening relationships and driving repeat business.

HR & Recruitment Functions:

• Managed end-to-end recruitment processes, sourcing and onboarding staff members.
• Coordinated events for staff members, promoting team-building activities and boosting morale within the workplace.
• Monitored leave applications and conducted staff counseling, fostering a positive workplace culture and reducing turnover.
• Implemented skill testing and performance evaluations, identifying training needs and upskilling 80% of outlet staff to meet operational goals.

• Provide administrative and secretarial support to Director.
• Arrange and manage Director's schedule - meetings with staff and clients.
• Manage travel arrangement, visa application, expenses and claims as well as running personal errand.
• Manage travel arrangement for all the company's staff.
• Running secretarial function for the company.
• Ensure office administration is running smoothly.
• Making arrangement for any meetings scheduled to be held at meeting room under my care.
• Arranging accommodation and transportation for company's guest as well as company's staff.
• In charge of hospitality duties for incoming guests.
• Prepares report for meetings.
• Preparing training materials for in house training.
• Run market survey for the company.
• Assist other department.
• Any other ad hoc duties as assigned.
• Assisting Operation GM preparing sales report and create comparison report.
• Generate ranking reports.
• Prepares management memo to operation staff.
• Prepare monthly sales forecast.
• Prepare meeting materials for Outlet Manager Meeting and Area Manager meeting.
• Prepare refreshment and lunch during meeting.
• Posting of rankings and sales report on company social media website to encourage staff's engagement on social media.
• Posting of motivational quotes on company social media page.

• Provide secretary / personal assistant duties i.e. personal filing and banking for the CEO and two Directors and one GM.
• Filtering of incoming calls, letters and all internal communication between various departments.
• Managing CEO, Director's schedule, travel arrangement, visa application, expenses and claims as well as running personal errand.
• Running secretarial function for the company.
• Making arrangement for any meetings scheduled to be held at meeting room under my care.
• Arranging accommodation and transportation for company's guest.
• In charge of hospitality duties for incoming guests.
• Any other ad hoc duties as assigned.

• Handling and filtering all incoming mails and calls.
• Sourcing and managing all office suppliers.
• Provide administrative assistance in staff's claim, booking and reserve hotels and flight tickets for staffs and also company guests.
• In charge of making payments for office supplies and petty cash of the company.
• In charge of courier of office's document and goods.
• Point of contact for customers.
• Communicate with customers and managing their orders.
• Liaising with Adelaide and Suzhou office for all orders in term of sending in orders, checking the details on the order, shipping details, following up the shipping status and after sales service.
• Point of contact for Philippines sales office with Adelaide and Suzhou office.
• Helping the Philippines Sales Office with their orders.
• Prepare all payment vouchers and incorporate it in Baan system (key in invoices, assigning cheques number and process the payment in the Baan system).
• Processing sales commission invoices for KL office and Philippines office in the Baan system.
• Issuing cheques.
• Preparing cash payments.

• Provide secretary / personal assistant duties i.e. personal filing and banking for the GM and two DGM and coordinate operations matters to GM and DGMs.
• Running daily administration task such as opening, screening and distributions of letters to respective DGM and redistribution of letters to respective account holder or other department.
• Handling daily sales report for a few shared business.
• In charge of other ad hoc projects such as setting up education line business, plantation and leasing.
• Undertake researches for new business interests.
• Oversee project progress allocated to managers and executives by GM and DGM.

• Provide secretary / personal assistant duties i.e. personal filing and banking for the MD and coordinate operations matters to the Managing directors.
• Handling and organize daily routine for MD, screening and attending telephone communication, schedule and coordinate meetings and appointments, maintain calendar, making travel arrangement.
• Receive, monitor, organize and tracks documents to ensure proper handling.
• Prepare confidential and official correspondences, memorandum, agenda and action statement.
• To do translation BM to English and take dictation.
• Manage and coordinate day to day operations.
• To undertake other special assignment, ad-hoc functions and related duties as and when required.
• Using Quick Pay system for office's HR management.
• Preparation of staff's salary, bonus and statutory deduction - payment arrangement to government bodies.
• Manage staffs appointment letter, termination, Contract or extension, Participate in internal audit process.
• Monitor staff's movement and attendance.
• Manage and keep track of company and staff's insurance.
• Manage the compensation and benefit matter.
• Liaising with job agency on any recruitment matter or recruitment process.