ALINA HERTSLET

Lead a $13M business unit with 45 team members, responsible for driving store performance, guest experience, and a positive team culture.

Key Achievements:

o Increased annual sales from $10M to $13M.

o Improved conversion rate from 17% to 20%.

o Raised Guest Satisfaction Score (NPS) from 65 to 80, and Employee Engagement survey score from 68 to 84.

o Increased staff size from 25 to 45, with 4 internal promotions through coaching and mentoring.

o Secured a new prime store location, increasing space from 2800 sqft to 5000 sqft.

Led a $20M business unit with 40 team members across 5 stores, responsible for P&L, vendor relations, and cross-departmental collaboration.

Key Achievements:

o Increased sales per sqft by 12%.

o Reduced shipping costs by 30%.

o Delivered 2 new Mango concept stores within timelines and budget.

o Launched exclusive SEA hot collection for SG contributing 20% of the business.

o Initiated "pick from store" delivery during pandemic for SG online orders (originally delivered from HK warehouse), when all stores were closed.

Led a team of 6 buyers, managing a $30M business with 200+ brands.

Key Achievements:

o Launched Athleisure Wellness Corner (partnering with all major sports bands) generating $1M additional revenue.

o Created a pop-up showcase space for local designers, a launchpad for many new local talents.

o Created a pop-up showcase space for local designers, a launchpad for many new local talents.

o Introduced exclusive International Brands including Korean Streetwear and Scandinavian fast fashion brands, boosting foot traffic to mall.

o Executed Glasshouse Showcase on Orchard Road, generated additional $100K sales per event.

o Contributed 10% in sales from Expo Sales and 5% from e-commerce launch (Robinson started e-comm sales with click & collect in 2017).

Managed a $50M business across 6 regions, leading 6 planners in their respective regions.

Key Achievements:

o Increased women's market share by 10% and outlet sales by 30%.

o Improved store layouts and SKU productivity in collaboration with the regional VM teams.

*Role made redundant due to global restructuring

Managed a $40M business unit with 20 categories within Women’s Department.

Key Achievements:

o Promoted from Sales Manager to Buyer in 2007, to Buying Manager in 2011.

o Contributed to 5 successful M&S new store launches

o Introduced product innovations, exclusive collections, and inclusive sizing for the region.

o Enhanced team training and sales execution, timely allocations of products.

Co-founded and managed café operations, marketing, and event sales.

Key Achievements:

o Managed catering sales, contributing 30% of total revenue.

o Gained entrepreneurial and negotiation experience in a startup environment.