Alicia Ho

• Established a profitable business by identifying market needs to meet consumer demands.
• Conducted market research in beauty industry to look for insights and identify advantageous trends.
• Reached out to brands and suppliers to form strong partnerships to lower cost and improve profit margins.
• Delivered exceptional customer service by addressing consumers' concerns promptly and effectively resolving issues.
• Led strategic planning process across ecommerce platforms such as Shopee and Lazada to improve sales.
• Oversaw financial management activities such as budgeting, forecasting, and cash flow monitoring for improved financial stability.
• Created and monitored promotional approaches to increase sales and profit levels.
• Identified key calender events to drive marketing strategies to improve sales.
• Identified business development challenges and customer concerns for proactive resolution.
• Looked after inventory and purchase orders to identify key sales dates and events in calender year that led to reduce cost of procurement.
• Implemented data-driven decision-making processes to improve overall business performance.
• Formulated and executed strategic initiatives to improve product offerings.
• Maintained P&L and shouldered corporate fiscal responsibility.

• Designed and conducted various qualitative and quantitative studies to understand consumers' usage and attitude
• Performed regular market competitive updates to discover rising trends and insights
• Grew and maintained in-house panelists' database to meet research demands.
• Partnered with external agencies to tap on their database and expertise to conduct national as well as multi-national studies to identify key markets in ASEAN for brands growth
• Partnered and supported brands with in-house studies pre-launch to improve marketing and sales during launch.
• Performed data analysis on projects and presented findings and recommendations to upper management and brands in the form of detailed reports.

• Evaluated emerging technologies for potential inclusion into existing workflows and the development of new products/processes within the company''s portfolio.
• Developed and streamlined testing procedures for faster, more accurate results in product development stages.
• Developed laboratory testing programs and data analysis while adhering to SOPs, batch records and work instructions.
• Developed formulations based on client's briefs to meet their needs and demands.
• Improved product quality with the use of technologies to develop new formulations and optimizing existing ones.
• Mentored junior technicians, as a pioneer chemist, fostering a collaborative team environment and promoting continued learning opportunities for all technicians.
• Maintained organized, safe and efficient laboratory environment to minimize accidents and prevent cross contamination.
• Modified and adapted standard methods and procedures to solve analytical problems.

• Conducted rigorous stability testing on product formulations to ensure long-term reliability and consistent performance under various conditions.
• Designed and develop new products based on different chemistries to improve product range.
• Investigated clients' complaints regarding product performance during trials, identified issues, and implemented solutions to increase clients' productivity.
• Traveled to client sites to prepare for trials and improve productivity at clients' sites.
• Successfully launched new products at client's site after conducting extensive research, development, and trials.
• Evaluated competing products on the market to identify areas of improvement and potential opportunities for innovation in product development.
• Enhanced product quality by developing and optimizing chemical formulations to improve clients' cost-savings and productivity.
• Streamlined manufacturing processes for increased efficiency through follow-up from lab to plant during upscaling of product batches.
• Managed multiple projects and requests from different sites in the APAC region simultaneously while adhering to strict deadlines, ensuring timely completion of tasks.
• Collaborated with interdisciplinary and multinational teams to create innovative products and improve current product range that met clients' needs.
• Presented research findings at annual regional meetings to showcase site's innovations and share knowledge with sites from other countries.
• Mentored and trained lab technicians in the synthesis of products, stability checks and application work.

Second Upper Honors.

Coursework includes organic, inorganic and biochemistries, as well as maths and physics modules, with electives including business law.

Part-time specialist diploma, Grade A/4.0

Includes 2 Post Diploma Certificates in Skincare and Haircare formulation.

Modules include:

- Dermal pharmacology and cosmetic cosmectic regulations: Grade A

- Skincare raw materials & formulations: Grade A

- Colloid & Polymer Science: Grade A

- Perfumery: Grade A

- Haircare raw materials & formulations: Grade A

- Cosmetic Science Laboratory: Grade A

Post Diploma Certificate in Skincare Formulation: Grade A

Post Diploma Certificate im Haircare Formulation: Grade A