ALICE NEO YAYUAN

Company Overview: An AI consultancy startup delivering modular platforms and tailored solutions to accelerate digital transformation in oil & gas, energy, healthcare, manufacturing, real estate and retail.

• Lead business development and strategic partnerships across ASEAN and the Middle East, driving AI adoption in complex, high-impact industries.
• Formulate marketing materials and thought leadership content to communicate technical offerings to non-technical stakeholders.
• Conduct market research and gather business intelligence to identify AI solution gaps, user needs, and emerging trends.
• Translate market demands into actionable ideas for the R&D team, supporting innovation from concept to pilot.
• Provide strategic input to assess technical feasibility and commercial viability of new AI use cases.
• Collaborate with cross-functional teams to shape platform features, refine value propositions, and localize offerings.
• Currently attending the Advanced Professional Certificate in Data Analytics (NTU, May 2025) to deepen technical fluency and align business strategies with data-driven AI innovation.
• Completed TÜV SÜD AIMS ISO 42001 Internal Auditor course (May 2025), strengthening expertise in AI governance and compliance frameworks.

Notable Accomplishments:

• Signed a strategic partnership agreement in the Middle East to expand AI solution consultancy and commercial footprint in the region.
• Bridged business insight with product development, enabling the team to launch use case-driven AI solutions.
• Positioned the company for scalable growth through informed GTM strategies and industry-specific market validation.
• Supported early-stage commercialization and investor engagement by aligning technical potential with business impact.

Company Overview: A dynamic startup specializing in Smart Industry Readiness Index assessments, Industry 4.0 training, digitalization, sustainability, and consultancy services.

• Led business development, sales, and marketing in Saudi Arabia, supporting growth aligned with Saudi Vision 2030 and focusing on Industry 4.0 and digital transformation.
• Managed monthly P&L reporting, cost control, project budgeting, accounts payable/receivable, and bookkeeping.
• Specialized in training, consultancy, and Smart Industry Readiness Index assessments with a focus on sustainability and digital transformation.
• Developed and implemented company strategies, go-to-market plans, and roadmaps for clients' digital transformation and sustainability goals.
• Created and executed marketing strategies, and fostered partnerships with trade associations and public agencies.
• Engaged with high-profile accounts, including Kafaa, Saudi Development Industry Fund (SDIF), Chemical Industries Cooperative Association (Rwabet), Saudi Industrial Property Authority and Technology Zones (MODON), Obeikan Digital Solution, Royal Commission of Riyadh City (RCRC), Ministry of Industry and Mineral Resources, RQEEM, TASNEE, PwC Middle East, Saudi Aramco, Royal Commission of Jubail and Yanbu, and others, across industries like manufacturing, IoT, FMCG, healthcare, energy & utilities and building environment, delivering tailored solutions.

Notable Accomplishments:

• Established a strong presence in Saudi Arabia, contributing to Vision 2030 Digital Transformation initiatives.
• Positioned the company as a key player in the region's modernization efforts through pivotal projects.
• Increased sales and expanded the client database in Saudi Arabia with innovative digital transformation and sustainability services.
• Secured major client partnerships, driving measurable growth and a diversified project portfolio.
• Reduced project costs from 60% to 40% by implementing cost-effective strategies and improving operational efficiencies.
• Increased project revenue and overall profitability without compromising quality.
• Built and maintained strategic relationships with key accounts, stakeholders, and government agencies.
• Enhanced collaboration with prominent organizations to promote digital transformation and sustainability initiatives.

Company Overview: A company specializing in business consultancy, e-commerce services, and the retail sales of beauty supplements and lingerie.

• Led e-commerce, brand management, and market development, driving growth through product launches, sales channel building, and targeted marketing.
• Boosted brand awareness and market presence with innovative digital marketing and key platform partnerships.
• Directed brand development, trademark registration, and strategic sales and marketing campaigns, enhancing product visibility and customer engagement.
• Built partnerships and led local sales teams to execute targeted strategies for key accounts.
• Developed and implemented pricing strategies, maximizing profitability while maintaining market competitiveness.
• Conducted market research and sourced new products to identify growth opportunities.

Notable Accomplishments:

• Achieved star-tier sales revenue as an entry-level distribution agent, significantly contributing to company growth and advancing to higher-tier distribution agent status for lingerie products.
• Consistently exceeded sales targets, driving profitability and enhancing the company's market presence.
• Earned paid trips to Paris, China, and Malaysia for lingerie events from 2018 to 2020 in recognition of exceptional sales performance, reinforcing the brand’s reputation and visibility.

Company Overview: Global leader in standards development, certification, and training.

• Directed a dynamic sales team of 7, reporting to the Country Manager.
• Managed Sales, Business Development, and Marketing, driving growth and expansion.
• Hired, trained and built high-performing team of sales representatives.
• Developed bundled solutions such as bundling Information Resilience (ISO 27001) with CSA Trustmark certification and training into a streamlined, comprehensive package, enhancing efficiency and customer satisfaction.
• Created GTM strategies and roadmaps for new schemes, aligned with global objectives.
• Collaborated to develop training products, expanding BSI's offerings and market diversification.
• Led the launch of CSA Cyber Essentials and Trustmark, achieving client acquisition milestones.
• Enhanced team performance and client engagement with strong support and guidance, driving growth in high-value accounts.
• Executed marketing strategies targeting key industries such as ICT & Telecommunications, IoT, Industry 4.0, Healthcare, Food & Retail, Public Sector, Manufacturing, Building Environment and Energy & Utilities.
• Built strategic partnerships with trade associations, public agencies and internal stakeholders to strengthen collaboration on targeted accounts.
• Established MOUs and initiated pilot projects to foster mutual growth and sector-specific engagement, paving the way for sustainable partnerships and business opportunities.
• Promoted local initiatives globally, driving awareness and revenue.
• Optimized sales processes for improved efficiency and customer focus.
• Collaborated with the Training Manager to identify emerging market opportunities, develop innovative training products, and expand service offerings, complementing BSI’s core assurance services.
• Expanded BSI’s training portfolio, attracting new clients and driving revenue diversification.
• Reviewed and managed contracts, negotiating terms to balance satisfaction and profitability.
• Ensured compliance with regulations, maintaining efficient processes and adherence to terms.
• Developed competitive pricing models through market research and cost analysis, ensuring commercial terms optimized revenue and profit margins.
• Analysed market trends and competitor activities to refine commercial strategies, ensuring a competitive edge.

Notable Accomplishments:

• Implemented a post-Covid growth recovery plan, achieving and surpassing pre-pandemic performance.
• Drove significant growth, with revenue increases of up to 20% and client database expansion of up to 26% in 2021 and 2022.
• Promoted services, earning recognition as a thought leader and top campaigner in 2022 for Cyber Safe Marks.
• Developed bundled solutions which enhanced resource efficiency, reduced time-to-value, and elevated customer satisfaction while driving portfolio growth.
• Successfully led the largest training project under Saudi 2030 Vision (Factory of the Future, Smart Industry Readiness Index), driving record revenue growth in 2022, achieving year-over-year growth.
• Improved visibility and strengthened market positioning through strategic campaigns.
• Achieved high employee satisfaction and positive recognition from team members.
• Demonstrated a proven track record of success across Assurance, Product Certification, Training, Professional Services, Knowledge Solutions, and Regulatory Services.
• Significantly broadening BSI’s service offerings beyond core assurance services and fostering market diversification.
• Improved client retention reinforcing long-term growth and sustainability.
• Launched the 19790 workshop in Singapore, engaging multiple stakeholders such as government agencies, users, and manufacturers across the Asia-Pacific region, resulting in the acquisition of a new client for the 19790 certification scheme.

Company Overview: An accelerator and innovation partner that helps startups and corporates develop tech-driven solutions focused on social impact, sustainability, and digital transformation.

• Led the development of smart home solutions as part of an innovation initiative outside Schneider Electric, engaged through Impactech.
• Conducted market research, competitor analysis, and field studies to align product development with consumer needs and market trends in Singapore and Australia.
• Managed the full product lifecycle—from ideation to launch—including the development of a Minimum Viable Product (MVP) and detailed go-to-market strategy.
• Delivered a compelling elevator pitch to Schneider Electric’s management team to support commercialization and strategic alignment.
• Facilitated real-world testing of smart home solutions to validate product-market fit.
• Built a market-facing website to support outreach and distribution efforts.
• Established strategic partnerships with real estate developers, home automation companies, and energy providers to drive adoption.
• Ensured compliance with cybersecurity, data privacy, and energy efficiency regulations in both Singapore and Australia.

Notable Accomplishments:

• Supported Schneider Electric’s smart home innovation efforts by combining stakeholder collaboration, regulatory compliance, and customer insight.
• Aligned solutions with sustainability and digitalization goals, contributing to future-ready product development.

Company Overview: Global leader in testing, inspection, certification, and consulting.

Assistant Vice President, Head of Industry Service (IS) ASEAN | Apr 2015 – July 2018

• Reported directly to the CEO ASEAN, overseeing the ASEAN Industry Service (IS) division, including sales and operations teams.
• Led the establishment and growth of the IS business across ASEAN, implementing strategies for market expansion, achieving revenue goals, and aligning with corporate objectives.
• Managed P&L, finance targets, growth strategies, operations, sales, and business development activities.
• Directed the ASEAN IS division, achieving business goals and overseeing marketing initiatives, training, and competency development of IS personnel.
• Oversaw large and regional contract reviews, managing ASEAN key account portfolios, fostering long-term relationships, and driving revenue through tailored client solutions.
• Led cost management, financial controls, and development of costing strategies, while implementing marketing campaigns, product and digital marketing initiatives.
• Identified merger and acquisition targets to expand geographic networks, streamlining operational processes to reduce costs and enhance efficiency and revenue potential.
• Led high-value consultancy services and key initiatives on Smart Nation, Smart Factory, and Industrie 4.0, positioning the organization as a leader in innovative service solutions across ASEAN.
• Designed and delivered high-value process safety consultancy services, identified new digital services like Drone Tank Inspections, and launched pilot projects introducing new business models to achieve revenue growth.
• Developed and executed customer relationship management (CRM) systems, conducted field studies and market research, and conceptualized new business models tailored to client needs, improving engagement, service delivery, and fostering long-term partnerships.
• Ensured operational processes met quality management standards, enhancing business productivity and achieving operational excellence.

Notable Accomplishments:

• Formulated and executed the ASEAN 2020 and 2025 vision strategies, driving regional growth and alignment with corporate objectives.
• Formulated and executed the ASEAN 2020 and 2025 vision strategies, driving regional growth and alignment with corporate objectives.
• Positioned the ASEAN IS division for long-term success, contributing to sustained growth and market leadership.
• Consistently met or exceeded annual targets from 2014 onwards, ensuring steady progress toward organizational objectives.
• Launched business and sales operations, significantly improving profitability and market presence.
• Delivered remarkable financial results, including substantial revenue and operating growth for IS ASEAN and IS Singapore in 2015 and 2016.
• 2015: Achieved 9.7% revenue growth and 16.6% improvement in operating results (PY) for IS ASEAN, with a 10% increase in new clients; achieved 31.8% revenue growth and 61.2% operating results (PY) for IS Singapore, with a 30% expansion in the client database.
• 2016: Delivered 69% revenue growth and 63.3% improvement in operating results (PY) for IS ASEAN, with a 37% growth in new clients; achieved 71% revenue growth and 65.8% operating results (PY) for IS Singapore, with a 30% client database expansion.
• YTD Results: Achieved 11% revenue growth for IS ASEAN and 6.2% revenue growth for IS Singapore.
• Recognized for driving efficiency, fostering team competency, and delivering strategic value in competitive markets.
• Transformed potential accounts into key clients like Wilmar International, Linde, Evonik, and Sumitomo Chemical, driving repeat business and long-term partnerships.
• Boosted company visibility and market share through strategic account management and marketing campaigns.
• Improved brand recognition and fostered trust among key stakeholders, increasing market penetration.

Assistant Vice President, Head of Industry Service (IS) ASEAN, Business Manager | Dec 2014 – Apr 2015

• Reported to the CEO ASEAN, overseeing IS sales and operations.
• Directed business strategies across ASEAN, collaborating with leaders to achieve revenue goals and expand services.
• Delivered growth by aligning strategies with market demands, increasing revenue, and enhancing efficiency.
• Worked with managers and sales teams to identify new service capabilities.
• Delivered targeted marketing and sales strategies for key accounts.
• Elevated brand positioning and ensured customer satisfaction.
• Managed market development for IS services, creating tailored business plans.
• Captured new market opportunities, enhancing profitability.
• Formulated pricing strategies, monitored financial health, and refined services to boost profit margins and ensure sustainability.

Company Overview: A leading provider of advanced inspection services serving industries such as mining, power generation, fabrication, and oil and gas across the Asia-Pacific region.

• Reported to the Singapore General Manager, managing a team of three local sales personnel.
• Developed core services including NDT, pipeline services such as intelligent pigging, and flagship offerings e.g. API inspections, rope access and risk-based inspections, achieving business and sales growth in Singapore and APAC.
• Designed marketing campaigns, enhanced the sales process, and implemented business development plans to meet objectives.
• Expanded market presence across APAC, improved service delivery, and increased client acquisition.
• Instituted a structured buying cycle aligned with clients' budgeting processes, identifying new opportunities.
• Secured new business deals and strengthened relationships, driving profitability and efficiency.
• Provided market intelligence to align country-level operations with corporate strategy.
• Streamlined business operations for consistency and alignment with organizational goals.
• Managed financial oversight, including debtors, invoicing, and reporting.
• Trained sales staff on tender preparation, negotiation, and client follow-up.
• Improved cash flow, enhanced team skills, and strengthened client retention, contributing to overall business growth..

Notable Accomplishments:

• Implemented a CRM system, streamlining client interactions and sales follow-ups, reducing lead response times, and boosting customer retention.
• Designed and executed a five-year business plan for Singapore and APAC, achieving 100% of the 2014 revenue target by generating 1.5M SGD in eight months.

Company Overview: Global leader in testing, inspection, and certification (TIC) services.

• Reported to the Chief Executive of Singapore, leading a sales team of five.
• Expanded inspection and quality assurance services, achieving market penetration in Singapore and APAC.
• Guided the sales team to engage clients and generate business opportunities.
• Drove sales growth and developed strategic initiatives, securing key accounts like PSA, resulting in €2.5M revenue in 18 months.
• Fostered long-term client relationships, enhancing retention and loyalty.
• Negotiated, drafted, and managed contracts, ensuring compliance and mitigating risks.
• Optimized pricing and profitability, led bid processes, and monitored performance metrics.
• Secured large contracts with major industry players such as FMC Technologies, Halliburton, Cameron, Jacobs Engineering, McDermott, Technip, Saipem, Shell Eastern Petroleum, Shell Bukom, PSA International, PSA Corporation, SMOE, and Swiber Offshore, delivering exceptional outcomes.
• Directed the Sales Department, preparing P&L statements and competitive proposals.
• Provided critical insights to senior executives, influencing strategic initiatives and growth plans.

Notable Accomplishments:

• Achieved $9.3M USD turnover with 21% growth in a year; contributed $5.1M USD by introducing new services and entering untapped markets, enhancing profitability.
• Negotiated high-value tender bids for major projects, including McDermott (Ichthys Gas Field Project), Cameron (MEG Reclamation module, Panyu/CNOOC Project), PSA (22 + 34 units RMGCs), Portek, Rolls Royce, Swiber Offshore (Copi South Belut Project), LTA, NEA, Foster wheeler (ECC Cogen Project), Toyo, GE Oil & Gas (Addax Project), Tranter Gmbh, securing contracts that improved profitability and expanded service offerings.
• Led development of five global frame agreements over two to three years, and established six local frame agreements in a year, streamlining processes and boosting recurring revenue.
• Increased key accounts from 6 to 11 in a year, driving market penetration and strengthening client relationships.

Company Overview: The world's largest international industry-funded cooperative, dedicated to providing comprehensive oil spill preparedness, response, and intervention services globally.

• Expanded oil spill preparedness services across APAC, boosting revenue through strategic initiatives. Managed key client relationships with industry leaders like Petronas, BHP Billiton, and Chevron. Conducted market research, negotiated contracts, and optimized pricing strategies.

Notable Accomplishments:

• Met and exceeded business and sales targets.
• Generated $1.2M in sales within seven months by expanding into new markets and optimizing service delivery, improving gross margins, and reducing operational costs.
• Negotiated high-value contracts with major clients like Eni Australia, Brunei Petroleum, Newfield Malaysia, Petrofac Malaysia, The Philodrill in Philippines, IESG in Thailand, Chevron Australia, Woodside Energy - Korea, Total Brunei, Total Australia, Total Indonesia, Santos Sri Lanka, Santos Vietnam, Mitra Energy, ConocoPhillips China, Pearl Energy, and Shell Sarawak, and others, ensuring profitability and long-term client relationships.
• Boosted market presence by representing the company at the Indonesia Petroleum Association exhibition, increasing brand recognition and attracting new clients.

Company Overview: A global leader in power and automation technologies, delivering comprehensive solutions across diverse industries.

Business Development Executive, Business Unit: Process Automation–Marine Service | Jun 2009 – Nov 2010

• Established marine service business, developed solutions and business plans, and expanded market share. Partnered with global units to drive innovation and enhance profitability. Built and maintained strategic client relationships, conducted market evaluations, and optimized service delivery and operational efficiency.

Notable Accomplishments:

• Conducted market research on Shore Connection systems in Finland and Italy, identifying new business opportunities and improving profitability.
• Designed and implemented a project budget planning scheme, reducing costs and enhancing project profitability.
• Promoted from Commissioning Support Executive to Business Development Executive in 2009, recognized for outstanding performance and strategic contributions.

Commissioning Support Executive | Jun 2008 – Mar 2009

• Assisted the Operations Manager, managing a team of 20 engineers in the Marine Service and Commissioning, and streamlining operations for timely project execution. Designed and executed international training for 15 engineers, enhancing technical proficiency and project efficiency. Collaborated with the Global Competence Manager to track engineer training progress, ensuring alignment with standards.

Notable Accomplishment:

• Selected to lead business development for ABB Marine in Korea, reflecting trust in leadership and vision.
• Increased in spare parts sales and revenue streams with innovative training programs and retrofit services.
• Enhanced service offerings by identifying gaps and implementing tailored solutions, improving service quality and expanding market reach.

Company Overview: The company's business lines encompass the exploration of oil and mineral mining projects.

Company Overview: A leading provider of integrated solutions for a wide range of marine communication, navigation and automation system.

Company Overview: The aerial service branch of the Singapore Armed Forces responsible for controlling and defending the airspace of the country, and providing air support to the Army and Navy.