ALEXANDER GRAUDINS
Summary
Passionate about driving positive impact and creating growth opportunities for the company, teams, and individuals. Thrives on strategy, ideation, and collaboration to achieve outstanding results.
Excited to contribute to a dynamic work environment & support those around me.
Overview
9
9
years of professional experience
Work History
Head of Independents & National Field Team Leader
Colgate-Palmolive
01.2024 - Current
- FY25 Independents returned to growth +3.1% vs PY 3 years of decline
- Team of 7 with 7 direct reports & connecting two separate functions
- Launched & managed first National Field Team conference ( 80 pax )
- Merchandising budgets & all retailers activity WW, Coles, CHW, Indies
- Negotiations of Trading Terms / contracts & supporting MSO JBP's
- Coach, supporter of problem solving & driver of fostering new team dynamics & development of high performers
- Leadership Team representative, Succession planning & input into 2030 strategy.
Senior National Account Manager - Woolworths
Colgate-Palmolive
10.2021 - 12.2023
- Creation of best in class JVC/ JBP partnership proposals
- Portfolio of 200mn+ RSV across Personal Care / Home Care
- Commercial lead / RGM / portfolio mix strategic driver to deliver +20.2%
- Creation of sell stories with Internal & external alignment + 2 direct reports
- Successful creation with marketing & launch of NEW concept within WW
National Account Manager - Metcash
Colgate-Palmolive
04.2021 - 10.2021
- IGA Promotional Planning & program optimization
- Customer engagement MSO/SSO & JBP proposals for mutual growth
- Category & commercial management +3 Direct reports
- New growth channel identified & set up
- CP Commercial Excellence award for RGM & P&L management.
Customer & E-commerce Manager – Wholesale
Colgate-Palmolive
05.2020 - 03.2021
- Drakes, Ritchies, Foodworks, Spar, Foodland, Romeo's
- Banner Specific Promotional Planning & program optimization
- Catch, Amazon Customer lead & commercial management
- Colgate Palmolive HBB Supplier of the year ‘Drakes'
- Developed and executed e-commerce strategies to enhance online sales performance.
Category Development Manager
Colgate-Palmolive
11.2018 - 04.2020
- Category Captains for all reviews
- Strong understanding of the industry & Portfolio recommendations ( 3284 Dist pts gain and SOS = 15% )
- Continuously monitored industry trends to proactively adapt category strategies accordingly, staying ahead of competitors.
- Awarded CP category excellence for future shelf concept & Developed strategic category plans to drive category growth for both CP & the retailer.
Retail Category Executive
Colgate-Palmolive
04.2018 - 10.2018
Graduate Territory Manager & Accounts Executive ( 2 )
Colgate-Palmolive
07.2016 - 03.2018
Education
Bachelor of Arts (B.A.) honors - Visual Communication, Business Management & Entrepreneurship
Savannah College of Art And Design
Savannah, USA01.2013
High School Diploma -
King's Christian College
Gold Coast, AUS01.2009
Skills
- Problem-solving abilities
- Teamwork and collaboration
- Field operations
- Creative problem-solving
- Relationship building
- Data-driven decision making
- Financial management
- Strategic planning
- Coaching and training
- Negotiations
Key Achievements
2024
- Colgate Palmolive awarded 'Retailer Excellence Partner of the year award' & #1 HBB Supplier Expo. Launch of 'Project Smile' in partnership with Metcash & introduced the Smile center concept to retailers.
- High performance LIVE panel chat, Led a live panel chat connecting high performance swimming with Corporate. ( 120 pax & 3 Aus. Olympians ).
2022-2023
- Colgate Palmolive Account Manager of the Year x 2, +840 BPS in margin, reduced GTN -260BPS +20.2% growth +7/8 Categories up.
Training
- 2025 Colgate Leadership Challenge Colgate Palmolive, New York, USA ( represented the APAC region )
- 2022 Distributor Engagement Growth Colgate Palmolive, Bangkok, TH ( active facilitator )
- 2020 The Gap Partnership - Negotiation Training
Timeline
Head of Independents & National Field Team Leader
Colgate-Palmolive
01.2024 - Current
Senior National Account Manager - Woolworths
Colgate-Palmolive
10.2021 - 12.2023
National Account Manager - Metcash
Colgate-Palmolive
04.2021 - 10.2021
Customer & E-commerce Manager – Wholesale
Colgate-Palmolive
05.2020 - 03.2021
Category Development Manager
Colgate-Palmolive
11.2018 - 04.2020
Retail Category Executive
Colgate-Palmolive
04.2018 - 10.2018
Graduate Territory Manager & Accounts Executive ( 2 )
Colgate-Palmolive
07.2016 - 03.2018
Bachelor of Arts (B.A.) honors - Visual Communication, Business Management & Entrepreneurship
Savannah College of Art And Design
High School Diploma -
King's Christian College
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