Alexander Brown

1 to 1 PT

• Conducted over 1000 paid sessions, amounting to just over $100,000 in revenue for the company.
• Built the company's client base from the ground up.
• Successfully obtained 20 clients, 15 of which were retained for my entire duration of employment at the company.
• All clients surpassed their intended goal and continued progressing.
• Trained senior citizens and educated them on strength training for longevity in life.
• Trained post-operative clients and accelerated their eventual return to their pre-injury selves.
• Trained clients with existing injuries, alleviated their symptoms when possible and developed a highly personalized program without compromise on results while keeping injury risk low.
• Tracked client progression using strength increase percentages, BIAs, body fat calipers, and photos.
• Positive testimonials from clients (Instagram: afpayalebar)

Nutrition

• Programmed caloric surpluses and deficits when appropriate and garnered intended results.
• Designed customized nutritional plans, including caloric goals, protein requirements, and macro-nutrient distribution to optimize client results.
• Developed a three-phase nutritional program focused on client education, motivation, and fostering long-term independence.
• Provided 24/7 client support via WhatsApp groups, facilitating daily accountability with macro app screenshots, meal photos, and morale-boosting communication.
• Created a "safety net" support system to assist clients during critical moments in their diet, providing timely guidance to help them overcome challenges and maintain consistent progression.

Small Group Training

• Successfully led bi-weekly free classes focused on High-Intensity Functional Training (HIFT) and High-Intensity Interval Training (HIIT).
• Designed and implemented an "Introduction to Strength Training" class featuring exercises applicable to traditional gym settings, keeping participants engaged and fostering skill development.
• Increased membership sales by 5% and increased 1 to 1 PT sales through engaging and results-driven group training sessions.

Club Operations

• Sold memberships, placing a higher priority on paid-in-full membership sales.
• Tracked transfer-ins and leads that added value towards membership sales and retention.
• Actively engaged with members to increase rapport and add value to the community.
• Admin related enquiries that are unique to AF's individual systems.
• Social Media marketing, ad design and informative content.
• General upkeep of club facilities and equipment.

Accomplishments

• Road show at Kinex Mall (2023). A 45 minute speech and live workout demo targeted towards senior citizens. This was a solo venture. Organized and conducted by myself.
• Created slide shows, QR codes related to topics discussed during the speech for participants to refer to in their own time.
• Was asked to take part in AF Singapore HQ's marketing campaign. This resulted in being a part of the "Sale of the year" promotion in mid 2024. Photos taken also greatly benefited my branch's own ads.