Alethea Ong

• Defined and improved product marketing objectives by cultivating and implementing communication initiatives and innovative branding strategies to increase client outreach and boost long-term profitability
• Crafted company brand messaging, collateral materials as well as spearheaded customer events, promotional strategies, and product commercialization
• Devised and deployed online marketing plans with effective SEO, social media and video campaign strategies to better engage customers and transform/promote sales
• Liaise with internal departments and external stakeholders on key launches to guarantee a 360 consistent approach
• Researched industry and marketplace trends to develop marketing solutions and enhance business operations
• Propose and executed tactical activations to support sales and elevate brand awareness and desirability
• Monthly/ annual performance tracking and reporting
• Manage the monthly and annual budgets and define sales forecasts in collaboration with Merchandising and Sales departments

• Develop and execute an effective marketing and communications strategy that is in line with business objectives of the dealership
• Manage and maintain professional relationships with creative agencies, corporate and media stakeholders
• Responsible for project and event management process which involves liaising and coordinating as well as the conceptualization and execution of all events and activations
• Manage campaign execution and monitoring as well as the consolidation of post-campaign analysis & reports
• Assist with budgeting, and annual business planning
• Oversee the Porsche Lifestyle retail business and constantly seek out and establish novel and beneficial corporate partners and collaborations
• Conducted in-depth competitor analysis and internal research before pioneering a brand new department i.e
• Business Development Centre (BDC), which utilizes leading-edge technologies to be at the forefront of service excellence in contact centre settings
• Strategize and lead the BDC team in executing the best in-class CRM strategy so as to ensure the highest levels of data quality and customer satisfaction via regular training sessions as well as effective and transformational call scripts

• Effectively managed stakeholder relationships whilst engaging in projects (from internal stakeholders to vendors, service providers and OEMs)
• Formulating solutions and spearheading projects and programs which are designed to improve overall business efficiency and efficacy, as well as to optimize the Group's operating expenses and maximize intercompany synergies such as the new initiatives – Business Development Centre, which essentially acts as the consolidated contact centre for the Group and the Trade-In Application, which is a digitalized solution to all trade-in and wholesale transactions
• Daily Operating Controls – Successfully rolled out DOCs for all brands, which covers all revenue factors like Sales, Aftersales and other income
• Strategize and steer the business such that it is primed for sustainability and continuity via future retail proposals and plans
• Developing of new facilities (while working alongside the Property Team)
• Tendering of dealerships in overseas markets
• Responsible for the introduction of new talent into the organization for various teams across the business units

• Managed the outsourced agency for the brand's digital media platform whilst developing unique local content for the brand's Instagram page which generated more than a 250% growth in followers within the 1st 3 months of handover and thereafter increased the brand's digital footprint
• Conceived and executed novel marketing/PR events which included overseas customer experiential activities as well as highly-anticipated product and media launches which translated to surpassed sales target of more than 6 vehicles sold per Sales Specialist per month
• Fronted corporate partnerships to drive economic sustainability
• Responsible for onboarding of new Sales Specialists and Retail staff which includes formulating their commission scheme, creating orientation modules and best retail practices as well as in-store training and rostering
• Overlooked merchandise inventory, retail pricing and visual merchandising for the retail store

• Renault (Marketing)

- Negotiated and procured sponsors for Owner's Reward Program which directly translated to a 30% increase in customer satisfaction as reflected in an internal Customer Satisfaction Index (CSI) study

- Projected and actualized marketing events and campaigns such as roadshows, launches as well as the highly-anticipated annual F1 showcase which raked in more than $3M in revenue

- Brainstormed and crafted marketing collaterals for effective and innovative content creation leading to a commendable social media presence (e.g Facebook which amassed 15K followers organically)

• Volvo (Aftersales)

- Conducted in-depth competitor pricing studies and internal cost analysis for optimal price setting and the inception of attractive aftersales packages

- Refined and ameliorated operational processes which improved workshop and service performance, reflecting a 25% increase in efficiency (i.e approximately 20 more customers per day)

- Developed and kick-started the in-house call center which saw a record-breaking 100% satisfaction in customer service since initiation

• INFINITI (Sales Management & Marketing)

- Management of inventory which included ordering of products and monitoring stock movement

- Innovated and implemented a novel financing scheme to increase take-up rate and designed incentive packages to incite and optimize sales performance which resulted in more than 100 units being sold over the course of merely 3 months

- Successfully acquired sponsorships for Owner's Birthday Privilege Program and this led to a 35% increase in customer satisfaction as reflected by internal CSI study results

- Strategised and spearheaded product launches of new and facelifted car models (QX 30 and QX80), garnering strong PR attention and interest from news body, Straits Times, and other respectable media platforms within the car industry

• Land Rover (Marketing)

- Conceived and carried out marketing/PR events and campaigns such as roadshows, product and media launches and premium brand showcases as well as initializing and crafting of marketing collaterals and advertisements

- Managed the newly-minted e-retail platform and surpassed targeted sales during the initial launch

- Increased the brand's social media presence by 33% which directly elevated brand awareness through various social media initiatives and campaigns via good public relations management with Key Opinion Leaders and influencers

- Conducted key competitor analysis and delivered monthly marketing and strategic reports which was utilized for forecasting purposes

• Planned, developed and executed successfully 2 major PR events for the company; one being a product launch, which then translated to the product being the top-selling male fragrance in Changi Airport; and the second being the opening of the mezzanine store at T3, which is now the most visited cosmetics store at the terminal
• Designed and conducted monthly equipping and training sessions for Beauty Consultants
• Provided quality service to customers on the sales floor while doing on-site training for the airport's cosmetics sales staff
• Effectively increased social media presence for the brand via brainchild, @diorpcd_tr, which garnered local as well as foreign followers by working with local and industry-recognized influencers
• Supervised the visual merchandising for 2 countries within the SEA region and greatly reduced the budget by close to 20%

• Processed 400 orders on average per day for 200+ different restaurants as opposed to the typical average of 250, raking in a net profit of $3,200/day on average
• Spearheaded and implemented an integrative and interactive online platform, Rocket Uncle, which increased sales significantly by 20%
• Developed and maintained relationships with more than 85 corporate clients through the successful conceptualization of a novel marketing campaign

• Constructed spreadsheets of quotations from vendors and collaterals for the corporate marketing function, and thereby conducting meetings with interested clients, closing $100k worth of sales for the company
• Marketed the company's award-winning product, Sunlighten Sauna, at the annual health & wellness trade fair and churned deals amounting to more than $50k each day on average