Alaa Al Hassan
Riyadh
Summary
Driven Area Sales Manager with 10+ years of experience in management capacity and strong competitive sales drive, adaptability and perseverance. Well-honed listening skills and problem-solving attitude to uncover needs and overcome objections to close sales and achieve goals within multiple assigned territories. Successfully motivates and develops sales teams in results-driven and customer-focused environments with positive attitude towards achievement.
Multi-faceted Regional Sales Manager promoting excellent record of meeting company-defined quotas through exceptional sales strategy. Mentors employees to develop top-performing team members. 15-year progressive career background combined with dedication to corporate growth and development.
Overview
16
16
years of professional experience
Work History
Regional Sales Manager
Honor
12.2024 - Current
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Attended industry conferences and tradeshows to stay up-to-date with market trends and customer needs.
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
- Managed team of 60 regional sales representatives and consistently achieved high sales targets.
- Developed and maintained positive relationships with clients in assigned sales territories.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
Area Sales Manager
Huawei
11.2021 - Current
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Reported sales activity, generated sales quotations, and proposals and maintained customer contact database to achieve sales objectives and quota.
- Exceeded targets by building, directing, and motivating high-performing sales team.
- Built lasting relationships with clients through outstanding customer service interactions.
- Modeled strong negotiation skills to help team members close tough deals with lucrative clients.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Collaborated with clients and distributors to create and promote new products.
- Helped team stay productive and focused on higher-value tasks to improve sales efficiency.
- Led sales region to increase sales and boost team morale.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Introduced new products to meet customer demand and increase profits.
- Hired, mentored and motivated sales professionals to service customer accounts and target metrics.
- Led targeted training programs to educate staff on product benefits and service capabilities.
Operation Manager
Huawei
08.2020 - 09.2021
- Identified and resolved unauthorized, unsafe, or ineffective practices.
- Devised processes to boost long-term business success and increase profit levels.
- Established positive and effective communication among unit staff and organization leadership, reducing miscommunications, and missed deadlines.
- Set, enforced, and optimized internal policies to maintain responsiveness to demands.
- Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
- Developed and maintained relationships with external vendors and suppliers.
- Led hiring, onboarding and training of new hires to fulfill business requirements.
- Developed and implemented strategies to maximize customer satisfaction.
- Developed systems and procedures to improve operational quality and team efficiency.
- Managed inventory and supply chain operations to achieve timely and accurate delivery of goods and services.
- Analyzed and reported on key performance metrics to senior management.
- Increased profit by streamlining operations.
Operator Manager
Huawei
08.2019 - 07.2020
- Fed raw materials into machines.
- Set up machines to start production cycles and controlled machine settings.
- Provided on-the-job training to newly hired workers and team members.
- Efficiently read and interpreted blueprints.
- Kept accurate records of defective units or products.
- Maintained knowledge of industry policies and procedures to set up and operate equipment safely.
- Performed quality assurance tasks to promote accuracy and minimize mistakes.
- Performed inspections and routine maintenance on equipment.
- Performed quality checks to identify finish discrepancies.
Product Advisor
Huawei
10.2014 - 08.2019
- Put together contract documents, finalized sales and set up service plans.
- Built and maintained productive relationships with new and existing customers.
- Helped customers discover new products with enthusiastic and knowledgeable support.
- Worked directly with stakeholders and customers to understand competitive landscape.
- Demonstrated products to help customers try out offerings before making purchases.
- Assisted customers with product needs and introduced new store offerings.
- Compiled and analyzed customer data and reports to prepare for on-site engagements.
- Attended trainings and workshops to learn about new products and then shared this information with customers.
- Optimized customer support by establishing collaborative service environments through targeted operational initiatives.
Sales Consultant
Sony
02.2010 - 11.2013
- Used consultative sales techniques to understand customer needs and recommend relevant products and services.
- Created detailed sales presentations to communicate product features and market data.
- Cold called and conducted face-to-face sales calls with C-level executives and directors in assigned sales territory.
- Achieved top performance by strategically adapting to rapidly changing, competitive environment.
- Fulfilled orders and sourced products to meet rigorous customer delivery schedules.
- Maintained organized, presentable merchandise to drive continuous sales.
- Checked client organization and agreements with company priorities through automating content management systems.
- Provided sales and customer service assistance to walk-in traffic
- Retained consistent client base by conducting market research to develop brand strategy.
International Operator
Mobily
12.2008 - 12.2009
- Collected and verified telephone numbers, addresses, and proper spelling of names.
- Supported customers by managing 200 calls per day efficiently while maintaining professionalism and upbeat tone.
- Responded to customer inquiries with patience and positivity to establish excellent first impression.
- Operated switchboard and routed incoming calls to appropriate departments.
- Resolved customer issues and complaints promptly and politely, upholding satisfaction.
- Solved customer inquiries regarding products, orders and account balances quickly to meet service targets.
- Followed up on customer inquiries to confirm issues were adequately addressed.
- Provided helpful, informative technical support to customers on product usage and installation.
Education
BBA - Business Administration
King Faisal University
04.2018
Skills
- Sales team supervision
- Territory Management
- Closing strategies
- Lead qualification
- Relationship building
- Strategic account development
- Sales Reporting
- Account management
- Coaching and mentoring
- B to B sales
- New Business Development
- Strategic planning
- Sales processes
Languages
English
Upper intermediate
B2
Arabic
Timeline
Regional Sales Manager
Honor
12.2024 - Current
Area Sales Manager
Huawei
11.2021 - Current
Operation Manager
Huawei
08.2020 - 09.2021
Operator Manager
Huawei
08.2019 - 07.2020
Product Advisor
Huawei
10.2014 - 08.2019
Sales Consultant
Sony
02.2010 - 11.2013
International Operator
Mobily
12.2008 - 12.2009
BBA - Business Administration
King Faisal University
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