Ajay Bhatt
Summary
Ajay has over 12 years of experience specializing in Marketing Clouds and Content Platforms, with a focus on designing, delivering, and continuously optimizing highly automated and personalized digital experiences. He currently leads the MarTech Delivery Practice at Accenture Interactive.
Ajay has extensive expertise in digital transformation management and digital marketing execution leveraging Adobe Marketing Cloud tools, including Adobe AEM, Adobe Target, Adobe Audience Manager, Adobe Campaign, and Adobe Analytics.
He has successfully delivered end-to-end digital portfolios ranging from $500K to $5 million USD, creating scalable multi-tenant, multi-country, and multi-language omnichannel solutions using AEM as both a Hybrid and Headless CMS.
Ajay excels in strategizing and implementing analytics-powered personalized experiences, enabling data-driven decision-making and enhanced customer engagement.
He has a proven track record in building technology teams from the ground up, fostering collaboration across Backend and Frontend Developers, Quality Analysts, Business Analysts, and Project Managers.
In addition to delivery, Ajay is skilled in pre-sales activities, including scoping, estimation, forecasting, planning, and costing. He is experienced in managing geographically distributed teams across Singapore, Vietnam, China, India, and the US, ensuring seamless coordination and successful project execution.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Martech Practice Lead
Accenture
08.2018 - Current
- MarTech Practice Lead, SEA – Accenture Song
Lead, manage, and scale the MarTech practice across SEA, overseeing teams in Singapore, Thailand, India, Malaysia, and the Philippines.
Ensure on-time and on-budget delivery of MarTech projects.
Develop and execute upskilling programs and drive Adobe Partner Program certifications.
Establish best practices and governance frameworks, fostering a collaborative team environment.
Drive resource planning, hiring decisions, and RFP responses.
Key Projects:
Citi Bank
Oversaw a MarTech transformation spanning 2 years, leading architecture design, tool integration (Adobe, SFMC, CRM), and data governance (GDPR/CCPA compliance).
Implemented Adobe RT-CDP, achieving a 360° customer view for enhanced personalization.
Directed Digital Tagging Rollout (Adobe Analytics, AppSyserf) across 15 markets and transitioned Media Pixels to Adobe Launch.
Led Adobe Target strategy and SDK implementation across web and mobile platforms for 15 markets.
Optimized Paid Media Segmentation, standardizing customer data taxonomy and deploying advanced segmentation techniques.
Siam Commercial Bank
Spearheaded Adobe Marketing Stack implementation, including Audience Manager, Adobe Analytics, Adobe Target, and Adobe Campaign.
Delivered omnichannel marketing capabilities, integrating Adobe tools with Data Science & Machine Learning programs for lead generation and personalization.
AEM Technology Architect
VMLY&R and Accenture
08.2017 - 07.2018
- MarTech Practice Lead, SEA – Accenture Song
Lead, manage, and scale the MarTech practice across SEA, overseeing teams in Singapore, Thailand, India, Malaysia, and the Philippines.
Ensure on-time and on-budget delivery of MarTech projects.
Develop and execute upskilling programs and drive Adobe Partner Program certifications.
Establish best practices and governance frameworks, fostering a collaborative team environment.
Drive resource planning, hiring decisions, and RFP responses.
Key Projects:
Citi BankOversaw a MarTech transformation spanning 2 years, leading architecture design, tool integration (Adobe, SFMC, CRM), and data governance (GDPR/CCPA compliance).
Implemented Adobe RT-CDP, achieving a 360° customer view for enhanced personalization.
Directed Digital Tagging Rollout (Adobe Analytics, AppSyserf) across 15 markets and transitioned Media Pixels to Adobe Launch.
Led Adobe Target strategy and SDK implementation across web and mobile platforms for 15 markets.
Optimized Paid Media Segmentation, standardizing customer data taxonomy and deploying advanced segmentation techniques.
Siam Commercial Bank
Spearheaded Adobe Marketing Stack implementation, including Audience Manager, Adobe Analytics, Adobe Target, and Adobe Campaign.
Delivered omnichannel marketing capabilities, integrating Adobe tools with Data Science & Machine Learning programs for lead generation and personalization.
Application Software Consultant
Accenture
02.2013 - 07.2017
Responsible for designing, developing, and implementing AEM solutions that align with business objectives. They serve as a key technical expert and collaborate with stakeholders, developers, and designers to deliver personalized digital experiences across web and mobile platforms.
Education
Bachelor of Engineering - Computer Science
BCET College of Engineering
Ludhiana06-2012
Skills
Marketing Cloud Technologies:
- Proficient in Adobe Marketing Cloud solutions, including Adobe Audience Manager (AAM), Adobe Campaign, Adobe Target, Adobe Analytics, Adobe Real-Time CDP (RT CDP), Adobe Launch
- Experienced with third-party tools such as Segment, Tealium, Google Tag Manager (GTM), Google Analytics
- Strong understanding of SEO best practices and Retargeting/Remarketing strategies
Project Management Professional Certified
Frameworks & Specifications:
- Expertise in Web Services (REST/SOAP), JDBC, Spring, and Adobe-specific frameworks such as Sling Framework and OSGi Framework
Content Management Systems (CMS):
- Extensive experience with Adobe Experience Manager (AEM) versions CQ55, CQ561, AEM61, AEM62, AEM63, AEM64, AEM65
Cloud Platforms:
- Proficient in AWS and Azure services, with experience in Storage and Compute capabilities
Certification
- Adobe Certified Master – Adobe Analytics Architect, Adobe Systems, Expiry: Dec2021, Credential ID/Link: https://www.youracclaim.com/badges/4c25637b-6bbc-4765-a62f-98edc684802a
- Adobe Certified Master – Adobe Audience, Adobe Systems, Expiry: Aug2022, Credential ID/Link: https://www.youracclaim.com/earner/earned/badge/40b030a9-613a-493d-a67e-90b7ca8be076
Timeline
Martech Practice Lead
Accenture
08.2018 - Current
AEM Technology Architect
VMLY&R and Accenture
08.2017 - 07.2018
Application Software Consultant
Accenture
02.2013 - 07.2017
Bachelor of Engineering - Computer Science
BCET College of Engineering
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