Microsoft Excel
Aizat Hamdi Ab Hamid
Sales & Distribution Manager
Batu Caves
Summary
Motivated Sales Manager with 10 years of industry experience overseeing sales planning and figures across multiple channels. Proven track record of collaborating with sales teams to achieve goals. Skilled in analyzing market trends and customer behavior, with expertise in branding and trade channel management. Goal-oriented manager with distinguished experience in FMCG industries and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.
Overview
2025
2025
years of professional experience
7
7
years of post-secondary education
2
2
Languages
Work History
Distribution Sales Manager
SD Guthrie Berhad
9 2023 - Current
- Developed strong relationships with distributors and key retailers to ensure product availability and sales growth.
- Lead the plan for stocks requirements , sales and trade spend for domestic business.
- Built and maintained relationships across internal stakeholders, such as procurement, logistics and finance to ensure smooth operation.
- Responsible for the opening of new distributors/accounts to close distribution gap of SD Guthrie B2C products.
- Responsible for export sales of SD Guthrie products to Brunei.
- Developed and executed targeted marketing campaigns to drive sales growth in specific regions and key customers.
- Coached and mentored sales team members, resulting in improved performance and higher levels of customer satisfaction.
Key Account Manager
Philip Morris (M) Sdn Bhd
08.2022 - 08.2023
- Slashed trading term agreement with customer by 10% and grew the sales by 15% in 2022, by listing of heated tobacco device in Petron.
- Analyzed sales and customer data to identify trends and opportunities for increased profitability.
- Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
Channel Manager
Nestle Products Sdn Bhd
01.2021 - 07.2022
- Created framework to be used in developing channel strategy which includes coordination with marketing and trade marketing team
- Forecast market trends using internal and external data to develop key growth opportunities within prioritized channel
- Ensured effective communication with internal stakeholders and sales team, to align on the execution in the market based on strategy developed
Brand Manager
Nestle Products Sdn Bhd
11.2019 - 12.2020
- Successfully launched Everyday Malt in Malaysia with Y1 turnover of RM4 Mio with strong impressions in ATL and BTL
- Grew market share of Nestle EVERYDAY by 400 basis points with sales turnover growth of 8.5% vs 2019 through packaging design uplift and thematic festive ATL & BTL campaign
- Revitalize Nestle NESPRAY packaging through new packaging design uplift
- Improve profitability of milk powder portfolio by packaging reduction to combat increase cost of raw material during pandemic
Key Account Manager
Nestle Product Sdn Bhd
08.2018 - 10.2019
- Negotiated agreement of 2nd & 3rd JBP with Petronas for Nestle
- Signed contract with BHP as elite supplier for RTD segment
- Successfully planned and execute of 2 pre-launch SKU in Petronas (Milo Kaw & Nescafe Cold Brew) with additional 200 standee placement
- Drive sales growth in Petronas by 11% and in BHP by 19% in 2019
Senior Key Account Executive
Nestle Products Sdn Bhd
04.2017 - 07.2018
- Initiated first JBP with Petronas with exclusive collaboration of structural campaign like 'Morning @ Mesra', 'Stay Alert Stay Hydrated' and 'International Coffee Month'
- Exclusively launched limited packaging Nescafe Can featuring Petronas KLCC in Petronas
- Successfully grew Nestle sales in Petronas by 11% with growth in RTD category by 25% bringing turnover surpass RM 50 Mio
- Strongly collaborate with BHP to drive total turnover sales growth by 24%, highest growth rate in 2 years
Key Account Executive
Nestle Products Sdn Bhd
05.2015 - 03.2017
- Grew Nestle sales in the chain by 3% in 2015 at the back of 21% decline in previous year through cross category merchandising and promotion
- Achieved a milestone target in 2016, of Nestle turnover with retailer amounted to RM 100 Mio by executing category initiatives and better product visibility in the retailer
Management Trainee
Nestle Products Sdn Bhd
09.2013 - 04.2015
- Going through various department for learning and exposure including:
- Field Sales - Assigned to become the sales rep for Kulai to Simpang Renggam area with 30 outlet universe , and deliver sales of approximately RM350,000 per month.
- Trade Marketing - Assigned to lead the project of Nescafe Gold activation in stores. Successfully manage 5 roadshows with 10% conversion rate to purchase.
- Marketing - Assist in the Nescafe Gold relaunch campaign, which includes both ATL and BTL communication
- Key Account Management Assigned to manage Milk Powder and Breakfast Cereal category for Mydin.
Education
Bachelor in Business Admin - Marketing
UITM Sri Iskandar
03.2010 - 03.2013
A-Level - Science Stream
German Malaysian Institute
01.2008 - 12.2009
SPM - Science Stream
Sekolah Menengah Sains Seremban
01.2005 - 12.2006
Skills
Channel Strategy
Brand & Marketing
Sales Management
Sales presentations
Strategic planning
Sales processes
Account management
Strategic account development
Sales Reporting
Awards & Projects
- Best Key Account Executive, 2016
- Project Eagle, Team member responsible for sales force management on Indirect Local Retailers for Nestle.
- Project CDT, Project coordinator for transformation of trade marketing department to commercial planning in Nestle.
Software
Microsoft Powerpoint
Power BI
Timeline
Key Account Manager
Philip Morris (M) Sdn Bhd
08.2022 - 08.2023
Channel Manager
Nestle Products Sdn Bhd
01.2021 - 07.2022
Brand Manager
Nestle Products Sdn Bhd
11.2019 - 12.2020
Key Account Manager
Nestle Product Sdn Bhd
08.2018 - 10.2019
Senior Key Account Executive
Nestle Products Sdn Bhd
04.2017 - 07.2018
Key Account Executive
Nestle Products Sdn Bhd
05.2015 - 03.2017
Management Trainee
Nestle Products Sdn Bhd
09.2013 - 04.2015
Bachelor in Business Admin - Marketing
UITM Sri Iskandar
03.2010 - 03.2013
A-Level - Science Stream
German Malaysian Institute
01.2008 - 12.2009
SPM - Science Stream
Sekolah Menengah Sains Seremban
01.2005 - 12.2006
Distribution Sales Manager
SD Guthrie Berhad
9 2023 - Current
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