Ai Wen Tan
Summary
Energetic and creative, with knack for crafting engaging content and connecting with diverse audiences. In-depth understanding of social media trends and platforms, including proficiency in content scheduling and community management tools. Committed to driving brand growth and enhancing online presence through innovative strategies.
Overview
4
4
years of professional experience
Work History
Starting My Own Social Media Account
Self Employed
08.2024 - 02.2025
- Create accounts on different platforms and observe the network environment and promotion mechanism of each platform.
- Interface with brands, promoting products or events for them.
Corporate Communications Assistant
Bero Coffee Singapore
11.2022 - 12.2023
- Established in 1992, Bero Coffee Singapore represents Neumann Kaffee Gruppe‘s operations in Southeast Asia, Far East and great China. Providing some of the best coffee market information and one of the broadest ranges of coffee products and services. I was responsible for the company's social media outreach to small and medium sized coffee roasting companies and creating promotional materials for the company as needed.
- Assisted in organizing high-profile events, resulting in greater public awareness and media coverage.
- Crafted engaging blog posts, articles, and newsletters to highlight company achievements and share industry insights for three three division company in Asia.
- Participation in the planning of company exhibitions.
Internship
Bridge Shine
03.2021 - 04.2021
- A coffee roasting company, providing B to B services.
- Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
- Involving quality control, coffee cupping, grading and screening.
Education
Master of Arts - Global Advertising And Branding
University of Southampton
United Kingdom11-2024
Bachelor of Arts -
University of East Anglia
United Kingdom07-2022
Skills
- Microsoft Office, Photoshop
- Capcut, Visual storytelling
- English, Chinese
- Influencer collaboration, Content scheduling
Languages
English
Chinese (Mandarin)
Timeline
Starting My Own Social Media Account
Self Employed
08.2024 - 02.2025
Corporate Communications Assistant
Bero Coffee Singapore
11.2022 - 12.2023
Internship
Bridge Shine
03.2021 - 04.2021
Master of Arts - Global Advertising And Branding
University of Southampton
Bachelor of Arts -
University of East Anglia
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