Afifah Purwanti

• Develop and present comprehensive performance reports with strategic insights, enabling data-driven decision-making and continuous improvement of flash sale effectiveness.
• Identify and implement process improvements to streamline flash sale operations especially seller submission from seller dashboard, collaborating with cross-functional teams to enhance efficiency and operational excellence.

Projects:

• 7.7 Flash Sale Pricing Strategy: Enhanced price competitiveness, successfully launching over 200,000 SKUs for the 7.7 campaign.
• 8.8 - 12.12 Flash Sale Series: Managed the complete process for sellers joining flash sales after buying the Double Date Package, spanning campaigns from 8.8 to 12.12.

• Planned and executed high-impact flash sales for FMCG, boosting seller campaign participation and customer engagement.
• Worked with product managers and tech teams to create and test new flash sale features, enhancing campaign performance and user experience.
• Managed all aspects of flash sale campaigns, including banners, landing pages, and product curation, ensuring quality and consistency.
• Produced detailed performance reports with actionable insights, leading to improved campaign results and efficiency.
• Oversaw the entire campaign lifecycle, from onboarding sellers to post-campaign analysis, maximizing seller involvement.
• Analyzed campaign data to identify trends and optimize future sales efforts.
• Identified and addressed risks to ensure smooth campaign execution and coordinated with teams on strategy and terms.

Projects:

• Seller Participation Feature (2021 - Present): POC for the seller participation feature, reducing manual submissions by encouraging sellers to use the system and streamlining category team processes.
• Flash Sale Policy Update (2022): Updated flash sale terms to align with Ministry of Trade regulations, blacklisting non-committed sellers and educating teams on new participation terms.
• Kejar Diskon Eksklusif (2021 - 2022): Managed end-to-end flash sales for gold, platinum, and diamond loyalty members, maximizing engagement.
• Parade Diskon Kilat (2022): Managed campaign planning and page creation for this flash sale, enhancing seller and consumer experience.
• COD Page Rebranding (2023): Rebranded and restructured the Cash on Delivery page, improving user experience.
• Flash Sale VPS: Managed monthly flash sales for sellers with promotional packages, reducing complaints to zero by streamlining processes.

• Contributed to the development and improvement of the Merchant Voucher and Campaign products, working closely with product, engineering, and design teams to meet business and user needs.
• Assisted in gathering and analyzing user requirements, ensuring alignment between product features and merchant demands.
• Supported the product lifecycle, from requirement gathering to development, testing, and launch, ensuring smooth execution of product updates.
• Collaborated with cross-functional teams to facilitate the implementation of new features aimed at enhancing user experience and merchant engagement.
• Participated in A/B testing and data analysis to evaluate the performance of new product features, providing insights to inform product decisions.

Projects:

• GTM Tracking Funnel Report: Developed a funnel report for GTM tracking improvements on the merchant voucher feature in the seller dashboard.
• Automatic Calculations: Implemented automatic calculations for merchant vouchers during creation in the seller dashboard.
• Intools Merchant Voucher Enhancements: Enhanced the Intools Merchant Voucher system by adding cost center support, broadcast notifications for voucher stoppage, and bulk stopping functionality for sudden changes.
• Merchant Voucher Terms Update: Revised terms and conditions for merchant vouchers to prevent abuse by buyers.

• Directed the content quality control team, ensuring the highest standards for content displayed on the company's front-end websites.
• Managed the end-to-end QA content process, from creation to online publication, ensuring adherence to guidelines and quality standards.
• Analyzed and reported on content performance metrics weekly and monthly, providing insights into content income and outcomes.

• Conducted detailed proofreading and modifications to ensure content accuracy and adherence to standards.
• Evaluated and reviewed all content comprehensively, ensuring high quality and consistency.
• Assessed and refined content creation standards, tools, and processes to enhance overall quality.
• Categorized products effectively to streamline content organization and presentation.
• Executed QA procedures, documented findings, and communicated necessary adjustments to relevant teams.

Projects:

• LKPP Project (2017): Assisted in a project to reduce human error by content writers before publishing to the LKPP website, improving content accuracy.
• SOP Development: Created SOP for BPO teams on new product requests and for the content team to streamline content creation processes.

• Curated and maintained a comprehensive database of culinary establishments across Indonesia, ensuring accurate details such as property features, locations, menus, and high-quality photos.
• Oversaw user-generated reviews and managed photo uploads to ensure content quality and relevance on the website.
• Reviewed and selected user reviews for prominent display on the main page, enhancing the site's credibility and user engagement.
• Administered the distribution and approval of gifts and vouchers based on review quality, ensuring fairness and relevance in promotional transactions.