Adriane Macabata

• Led cross-functional teams (i.e., Sales, Deployment, Fulfillment, HR, IT, Training, Billing and Finance teams, etc.) to execute projects on time, with high-yield outcomes.
• Streamlined and aligned global workflows for increased efficiency and productivity.
• Enhanced team productivity by implementing efficient work processes and regularly reviewing performance metrics.
• Educated staff on organizational mission and goals to help employees achieve success.
• Developed team members' skills through targeted coaching sessions, resulting in improved individual performance.
• Managed conflict resolution among team members, fostering a positive and collaborative work environment.
• Assisted in recruitment of new team members, hiring highest qualified to build team of top performers.

Milestones:

- Pioneer APAC Client Management Team Lead (2018)

- Pioneer APAC Customer Success Management Team Lead (2020)

- Opsdata Onboarding Project, Project Owner (2022)

- Global Client Management on the Move, Project Sponsor (2022)

- New Customer Orientation Template, Author (2020)

- New Hire Onboarding Program, Project Owner (2020)

- Global Processes Initiative, Pioneer, and Contributor (Since 2020)

- APAC Client Management Organizational Website, Owner, and Main Author (2018)

- Culture Shaper: Customer-focused and True sense of Teamwork (Since 2018)

- BAPA LEAD, Graduate (Class of 2021)

- BAPA LEAD, Mentor (2023) - Global Privacy Office, Focal (2023)

• Reduced delinquency rates by implementing effective collection strategies and maintaining consistent follow-up procedures.
• Improved customer payment compliance through negotiating mutually agreeable repayment plans.
• Collaborated with cross-functional teams to identify potential at-risk accounts and develop preventative measures, as well as to identify opportunities for process improvement and increased efficiency.
• Supported company revenue growth by recovering outstanding debt through diligent monitoring and timely action on delinquent accounts.
• Increased efficiency in resolving disputes by conducting thorough investigations into customer claims, ultimately resulting in prompt resolutions.
• Negotiated re-payment plans by identifying causes of delinquent payments to assist in recovery of debt and meet realistic timeframes.

• In-charge of onboarding new customers and ensures they receive the relevant products and services they subscribe to; includes setting up subscriptions and coverages, in paper and in electronic formats
• Customer support: answers to and ensure customer queries and requests are properly addressed either personally or through working with other internal but global teams
• Maintains customer subscriptions and accommodates change requests - Main point of contact for projects, products and services provided to customers.
• Sales Support and Billing Coordination: helps in validating and communicating quotes, billing, and fee schedules to customers

• Improved client financial strategies by conducting comprehensive assessments and recommending tailored solutions.
• Increased portfolio performance for clients by developing customized investment plans based on individual risk tolerance and goals.
• Assisted clients in achieving their financial objectives with sound wealth management advice and personalized planning.

• Increased brand awareness by developing and executing targeted marketing campaigns.
• Improved customer engagement through the creation and management of social media content and strategies.
• Optimized digital advertising channels for maximum impact, driving traffic to the company website.
• Developed key performance indicators to assess effectiveness of marketing initiatives, making data-driven decisions for future campaigns.
• Spearheaded event planning efforts for trade shows and conferences, increasing networking opportunities and industry presence.

• Developed and executed sales strategies and special promotions to attract advertisers, collaborating with advertising managers, editorial, and marketing teams.
• Conducted outreach to potential advertisers, followed up on sales calls, and reported on sales strategies and promotions for prospective clients.
• Coordinated essential meetings with clients, participated in key client meetings for branding and sponsorship, and planned marketing events to enhance magazine branding, working closely with sales, marketing, and editorial teams.

• Assisted Business Manager and Chief Operating Officer in planning and coordinating direct marketing campaigns, events, and social media marketing for products; liaised with agencies and partners; promoted National Geographic titles to various organizations; acted as liaison with committees, task groups, and service providers.
  

• Managed all Purchase Orders, analyzed material and cost calculations, prepared material monitoring reports, coordinated with suppliers, assisted in document preparation for importing/exporting materials, and performed various ad-hoc and administrative duties; implemented and improved purchasing documents and databases in compliance with ISO standards.