ADRIAN OH
Jurong West
Summary
Easy-going, team-oriented, and analytical professional withtrack record of driving growth and uncovering opportunities. Skilled in strategic planning, market analysis, and client relationship management. Strong emphasis on team collaboration and achieving results, adapting seamlessly to changing demands. Known for leadership, negotiation, and effective communication skills. Fun fact: I ran an award-winning podcast!
Overview
7
7
years of professional experience
Work History
Regional Business Development Executive
NP Foods
2024.04 - Current
- Identifying and capitalizing on new business opportunities within key markets (Middle East), focusing on Saudi Arabia, Jordan, Bahrain, and Iran
- Planned and organised exhibitions such as the annual Gulfood Manufacturing held in Dubai
- Built strong relationships with clients, leading to increased customer satisfaction and retention
- Increased client base by identifying and pursuing new business opportunities through market research and networking
- Frequent flyer to provide in-person visits to clients' offices in their respective countries
Co-Founder, Marketing
LyfeGo Pte Ltd
2023.04 - 2024.04
- Onboarding merchants & managing partner relationship
- Developed marketing materials and campaigns to boost brand awareness and customer engagement
- Grew the customer base through targeted outreach and networking events
- Managed 360 marketing campaigns from digital to POSM
- Conducted target market research to scope out industry competition and identify advantageous trends
Assistant Marketing Manager
Fei Siong Group
2022.12 - 2023.04
- Managed marketing campaigns for 20 diverse brands, including Popeyes, Malaysia Boleh, Encik Tan and more
- Successfully secured over 15 organic media coverage for the launch of Singapore's first 24/7 Popeyes
- Boosted brand awareness while managing internal and external marketing campaigns and programs
- Established valuable partnerships with KOLs for marketing opportunities
- Analysed market trends and competitor activities to inform marketing decisions and capitalise on opportunities
Inbound Marketing Associate
clickTRUE Pte Ltd
2022.03 - 2022.12
- Boosted brand visibility by developing and executing targeted marketing campaigns.
- Executed highly effective email marketing campaigns that boosted engagement and generated leads
- Spearheaded video production efforts within the team
- Clients: Lifelong Learning Institute, KLC International Institute, GN Hearing, Autodesk & Nanyang Business School
Video Creative (Contract)
Firstcom Solutions Pte Ltd
2021.08 - 2022.02
- Conceptualising, scripting & storyboarding video contents for Social Media Marketing
- Co-produced close to 50 video advertisements for many brands such as Dream Cruises, Kimly and Leong Guan
Social Media & Marketing (Intern)
SPH Chinese Radio
2018.08 - 2019.06
- Filmed and edited social media contents
- Written an article and featured on UWeekly Magazine
- Directed and produced a 10 Episode mini food programme for 96.3HAOFM
- Supported branding, digital marketing messaging, and advertising campaigns
- Increased brand visibility by crafting and implementing creative social media campaigns
Education
Diploma - Chinese Media & Communication
Ngee Ann Polytechnic
2019-04
O Level -
Jurongville Secondary School
2015-12
Hobbies and Interests
- Badminton
- K-variety
- 80/90s chinese & cantonese songs
- Movie geek
Awards
- 2022 - 3rd Podcast+ Competition Grand Winner, Organised by Scape: Best Production Awards (Highest Award)
Timeline
Regional Business Development Executive
NP Foods
2024.04 - Current
Co-Founder, Marketing
LyfeGo Pte Ltd
2023.04 - 2024.04
Assistant Marketing Manager
Fei Siong Group
2022.12 - 2023.04
Inbound Marketing Associate
clickTRUE Pte Ltd
2022.03 - 2022.12
Video Creative (Contract)
Firstcom Solutions Pte Ltd
2021.08 - 2022.02
Social Media & Marketing (Intern)
SPH Chinese Radio
2018.08 - 2019.06
Diploma - Chinese Media & Communication
Ngee Ann Polytechnic
O Level -
Jurongville Secondary School