Adrian Chan

Manage McCormick's business in both Malaysia, Indonesia and Hong Kong.

Key responsibilities:

● Manage top line sales numbers and gross profit of each country.

● Manage a distributor who oversees McCormick’s business in food service and retail.

● Source different products and sku from different McCormick plant’s worldwide to tailor to the different culinary and consumption needs of each country.

● Part of the innovation team to innovate new products via our Thailand plant to satisfy the culinary and consumption needs of each country.

● Ensure McCormick’s branding is synergized with global requirements and ensure our brand is represented well in all 3 regions.

● Key representative for Malaysia for any government related issues (Ministry of Health and Jakim).

Key Achievements:

● Grow Malaysia's business 24% YTD April 2024.

● Improved Indonesia's gross profit margin from 2% to 16% YTD April 2024.

Leading the mobiles brands team which comprises of 5 Key Account Managers.

Key responsibilities:

● Groom and train 5 account managers on key account cadences and brand building.

● Responsibilities include long term strategy planning (JBP, category growth, initiatives), mid-term (campaign and D-day planning), and BAU (maintaining key cadences, day to day sales and price competitiveness).

● Stakeholder management – marketing, merchandising, PR, media buy, business intelligence, cross-border to grow the mobile phone category.

● Initiatives - Pioneered click and collect service , strengthened DOOH and offline support to boost partners brand awareness online.

Key achievements:

● Led the team to key campaign success stories – exclusive launches, exclusive brands (Tecno) and exclusive offline to online execution (Switchworld 2022 & 2023).

● Grow and maintain key mobile brands market share over competitors in 2022 and 2023 (7-3 ratio split vs Lazada).

● Managed to groom my KAM to get top relationship manager award in Electronics (Q1 2023).

Manage tier 1 brands in the mobile and gadgets category such as Apple, Realme, Oppo, Oneplus and Huawei.

Key responsibilities:

● Set yearly JBP target and monitor progress via monthly catch ups and quarterly business reviews.

● Campaign management ‑ platform run (D‑dayʼs) and brand run (banner day/Super brand day).

● Plan and execute new product launches.

Key achievements:

● Top relationship manager award in Electronics Cluster (Q1 and Q3 2021).

● Grow Switch and Machines to no 1 and no 2 Shopee Mall Official Store.

● Won iPhone 13 exclusive online pre‑order for Shopee, which was a work in progress for 2 years.

Ash Asia is the sole distributor of Marshall in Southeast Asia. Based in KL office in 2018 and Bangkok regional office in 2019.

Key Responsibilities:

● Manage a team of 2 account managers and 1 merchandiser.

● Run and lead Marshall's distribution business in Malaysia.

● Responsible for Ash Malaysia's revenue, profit and loss, sales growth and business expansion strategies.

Key Achievements:

● Grow Marshall's business 200% from 2019 to 2020.

● Won key new partners to the business (Urban Republic, Airasia and Maxis).

● Managed to grow Marshall into top 3 audio brand in top offline retailers (Harvey Norman, Urban Republic and Flash Gadgets).

First local employee hired in Malaysia, in which Ash Asia started its local operations in February 2018.

Key Responsibilities:

● Manage key accounts such as Harvey Norman, Machines and senQ.

● Plan quarterly and monthly campaigns with key accounts.

● Participate and plan in key partner roadshows/trade shows.

● Lead a team of 2 merchandisers who are responsible for store visitation, POSM placements, training, and PO placement.

Key Achievements:

● Convinced top management that local team is strong enough without sub- distributor, allowing more margins for a more competitive pricing in 2019.

● Despite less than a year in the market, grew Marshall to a top 5 audio brand in Harvey Norman.

● Promoted to Sales Manager in 8 months and promoted my merchandiser to be account manager.

Manage top key accounts such as LEA, Sport Direct and JD Sports.

Key Responsibilities:

● Propose and forecast sell‑in quantities based on different seasons.

● Monitor sell‑out on weekly basis and propose solutions (eg: promotions/incentives) to boost sell‑out performance.

● Manage key partner events (eg: Yeezy exclusive launch at JD sports).

Absorbed into the sales team, managing The Store, Econsave and Guardian accounts.

Key responsibilities:

● Plan monthly trade plans and execution with key customers to drive sell in.

● Work with various RSM and ASM's of different regions to improve in-store activations, improving sell out numbers.

● Work closely with trade marketing and marketing team members to launch new products and ensure strong eye placement and planograming for L'Oreal products.

Selected as a graduate trainee for L'Oreal's prestigious program over a pool of 200 applicants.

Key responsibilities:

● First rotation : Marketing, in which I aided the product manager in launching L'Oreal Hydrafresh in Malaysia.

● Second rotation : Merchandising, in which I aided in planogram management and counter refurbishment SOP's.

● Third rotation : General sales, in which I was sent to East Malaysia to work with their local distributor to grow L'Oreal's presence in smaller cities in Sabah.