Adil Sanwari
Summary
Experienced digital marketing leader with a proven track record of driving business transformation through customer-centric strategies, data analytics, and efficient marketing automation solutions. Specializing in strengthening sales funnels and maximizing ROI, I bring over 15 years of expertise in delivering impactful results for businesses. Passionate about leveraging technology to drive growth and enhance brand visibility in the ever-evolving digital landscape.
Overview
14
14
years of professional experience
Work History
Head - Digital & Ecom (SESA region)
AkzoNobel (Dulux Brand)
09.2022 - Current
- Responsible for Digital (Media and Comms), Ecom and Omnichannel Strategies, across 11 SESA markets.
- Generating top-line Revenue through Digital initiatives - currently achieving 15% business contribution.
- Developed and Implemented comprehensive Digital Customer Experience strategies aligned with overall business objectives. Proficient in using CRM and analytical tools like salesforce, Zendesk, AEM, GA4 etc to monitor customer behavior and data.
- Experienced in using Gen AI tools (e.g. MidJourney) and Automation capabilities to deliver personalized experiences to customers and generate enhanced engagement on websites and social media.
- Digital Transformation for the Decorative Paint business and leadership - Developing deep understanding of technologies and their potential impact on business, thus creating budget efficiencies.
- Leading and managing a consistently high performing and motivated team, with 3 awards and 4 nominations (for best QoQ performance), in the last one year.
Head - Digital Transformation and Media (South Asia region)
HP Inc. India
06.2016 - 07.2022
- Responsible for creation of a brand level Digital media strategy for the region, that cuts across Print and PS (consumer and commercial) focusing on Search, Programmatic, Social and Ecom as key pillars.
- Effectively managed a budget of 2.5 to 3Mn USD, achieving cost savings of 8% through process optimization.
- Devised a brand level SEM strategy, with intent segmentation as a key driver of growth. As a result, in 2020 HP had a 41% SOV within category, an 18% YOY increase (more users preferring HP over competition) . And 13% YOY growth in website traffic.
- Implemented a robust O2O model for retail stores (HP World) that helped increase the footfalls at the stores by 21%.
- Leading DMT charter for the Region with implementation of tools like Datorama, AED and Marketing Impact Dashboard across campaigns to plan and optimize better.
- Worked closely with the HP Data Science team to create a robust data driven marketing strategy for campaigns across Print and PS, resulting in 4X increase in conversion and 41% reduction in cost.
- Devised and executed the complete ABM strategy for Enterprise Campaigns across Print and PS.
Associate Director - Digital Marketing (South Asia region)
Havas Digital (Havas Media Group)
02.2013 - 05.2016
- Devise overall digital strategy for various clients (on record as well as new business).
- Formulate Media Planning strategy and right customer journey to maximize ROI.
- Leading the Havas Sports and Entertainment project in India - Responsible for creating business opportunities for HSE in the country.
Associate Director - Digital Marketing
L&K - Saatchi & Saatchi
03.2011 - 04.2013
- Managed cross-functional teams for multiple large-scale projects, successfully completing each on time and within budget constraints.
- Implemented data-driven decision-making strategies, leading to more informed business choices and positive outcomes.
- Led teams of up to 2 personnel, supervising daily performance as well as training and improvement plans.
Education
Digital Insider Executive Program -
Indian School of Business
07-2020
Post Graduate Program in Planning and Entrepreneurship - Marketing
Indian Institute of Planning And Management
08-2009
Skills
- Teamwork and collaboration
- Problem-solving
- Decision-making
- Attention to detail
Recognition
- Featured in the list of "Asia's most Admired Marketing leaders, 2024" - CMO Asia Forum
- Featured in the list of "100 Smartest Digital Marketing leaders in APAC, 2020" - World Digital Marketing Congress
Timeline
Head - Digital & Ecom (SESA region)
AkzoNobel (Dulux Brand)
09.2022 - Current
Head - Digital Transformation and Media (South Asia region)
HP Inc. India
06.2016 - 07.2022
Associate Director - Digital Marketing (South Asia region)
Havas Digital (Havas Media Group)
02.2013 - 05.2016
Associate Director - Digital Marketing
L&K - Saatchi & Saatchi
03.2011 - 04.2013
Digital Insider Executive Program -
Indian School of Business
Post Graduate Program in Planning and Entrepreneurship - Marketing
Indian Institute of Planning And Management
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