Summary
Overview
Work History
Education
Skills
Additional Information
Languages
Timeline
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ADELINE NAH

Summary

I am passionate about the Healthcare industry and am a positive Influencer with keen learning agility and adaptability. In the course of my career, I have worked in different leadership positions in Product Management, Sales and Marketing, Business Development & Channel Management across countries in Asia Pacific (APAC) and ASEAN. This has provided me with strong regional experience and wing to wing management of different portfolios of technologies and solutions. I have excelled in the responsibilities that I have been tasked with - engaging, collaborating, supporting organization stakeholders, developing teams and achieving set business targets through successful implementation of strategic plans and programs.

In my current position as Segment Leader ARC (Anesthesia & Respiratory Care) for the Australia & New Zealand, Korea and ASEAN region in GE Healthcare, my key responsibilities and achievements include managing the ARC business with an annual target of more than USD$40m.

With my team of 10 Product Managers and Clinical Specialist across the region, I co‑create customized strategies for each country and execute these to ensure business growth. Through programs designed to improve market visibility and win rates to meet annual operating plan targets, we drive ARC Product Pricing Strategy to ensure clear price positioning in line with increasing costs and fulfillment challenges.

As a team, we ensure the timely launch of New Product Introductions (NPIs) in the region by working on the NPI's regulatory registration, Go to market strategy, Pricing, Product Trainings and exciting commercial launch plans.

I manage, support and motivate my team of direct reports through regular touch points, team meetings and business reviews. In GEHC's matrix organization, I foster close collaboration with cross functional teams to drive commercial operational success ‑ Country Sales leaders, Marketing, Operations, Service team, Finance, Regulatory, Legal and Compliance teams.

Driving Clinical Excellence by working closely with the Clinical Applications team to deliver clinical educational programs- Webinars, CME talks, KOL lectures and channel partner trainings to promote the unique selling points of our solutions, brand building and

Working and collaborating with Global Product Managers to provide and obtain feedback on the region/global customers. These feedback will be used for future product revisions, modifications and development . Networking with the other region General Managers will ensure receipt of latest Market Intelligence on competition activities.

Overview

17
17
years of professional experience

Work History

Segment Leader ARC (Anesthesia & Respiratory Care)

GE Healthcare
09.2022 - Current
  • Responsible for Australia & New Zealand, Korea and ASEAN region
  • Hiring Top talent and provided coaching to team of 10 employees, which boosted morale within department.
  • Collaborated with Channel Partner, Customers, Global, regional and local teams of key stakeholders and internal customers to ensure business growth and success
  • Used problem-solving and issue-resolution skills to promptly and successfully address business problems

Modality Manager, ARC (Anaesthesia & Respiratory)

GE HealthCare
10.2019 - 09.2022
  • Communicated clearly with management, employees and stakeholders to keep everyone on same page and working toward established business goals.
  • Operation Management, actively listening to concerns and finding appropriate middle ground.
  • Maximized performance by monitoring daily activities and mentoring team members.
  • Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
  • Improved marketing to attract new customers and promote business.

Channel Sales Manager

LinkedIn
03.2018 - 09.2019
  • Pioneered alternate sales channels for the promotion of LinkedIn Talent Solutions in Malaysia & Indonesia
  • Setup and created the framework for the Channel Management process in the recruitment and sales enablement of channel partners; growing the channel partners network to 7 in 2 countries with a sales team of 30
  • Driving Channel Partner success through implementation of commission structures and sales leads generation programs
  • Managed potential channel conflict by fostering excellent communication and strict adherence to channel rules of engagement.

Lab Automation Marketing Manager

Becton Dickinson
04.2015 - 11.2017
  • Responsible for Lab Automation business in South & Central Asia
  • As Microbiology Total Lab Automation subject matter expert, I worked closely with in‑country sales teams in APAC (Korea, ASEAN, India, Australia & New Zealand) to provide Kiestra product specifications and support bench top analysis in key laboratories in these countries to develop business cases for the adoption of Lab automation
  • Creation of Product Launch Plan in close collaboration with Global Marketing teams for their support of key opinion leader/speakers, budget funding, reference site visits, arranging for prototype instruments and promotional materials
  • Triggering product registrations in the region to ensure timely regulatory approvals in each country
  • Successfully promoted a Total Lab Automation solution in Tan Tock Seng Hospital, Center of Infectious Diseases

Business Manager

GE Healthcare
11.2011 - 03.2015
  • Responsible for ASEAN region
  • Team Management and working in a matrix organization where I managed a team of Clinical and Product Specialists to achieve business objectives
  • Captured opportunities in new markets and improved order growth via change in "go to market" strategy
  • Accurate sales and product forecasting within designated segment of territory, using sales tools and systems
  • Gathering Market intelligence and insights on competitor activities to guide in country product strategy
  • Channel Management across ASEAN: Managing & supporting the activities of assigned channel/distributors for the business to ensure alignment with company objectives

Account Manager

Draeger Medical S.E.A Pte Ltd
03.2009 - 10.2011
  • Account Management and promotion of Draeger's solutions in 5 main modalities namely Respiratory Care, Anaesthesia, Monitoring/IT, Perinatal Care & Consumables to Public & Private hospitals in Singapore
  • Drove growth and increased market share in Drager's install base of devices in Singapore eg, sale of first Primus Anesthesia machine in Tan Tock Seng Hospital, Drager incubators and warmers in National University Hospital and Patient Monitoring solutions & Telemetry system in Alexandra Hospital
  • Lead hospital tender submissions and tender interviews / presentations
  • Pioneered utilization of “Blue Sheet” spreadsheet to communicate “Red Flags” and “Strengths” in each major deal; enabling timely support from key stakeholders ‑ Marketing team, Asia Pacific Business Managers and Management

Business Manager & Marketing Manager

The Laryngeal Mask Company
01.2007 - 02.2009
  • Responsible for Asia Pacific (APAC) region
  • Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
  • Account & Marketing Management of hospitals in Singapore
  • Executed business plans to further strengthen and maximize territory sales and profits.

Distributor Manager

The Laryngeal Mask Company
05.2007 - 06.2007
  • For Malaysia, Hong Kong, Vietnam, Brunei & China
  • Strategized & created sales plans for each country, to ensure increase in LMA usage in their local hospitals
  • Collaborated with Singapore “Key Opinion Leaders” KOLs & the creation of local LMA Academies to train Regional doctors on the use & insertion techniques of the LMA

Education

Bachelor of Science (Hons) - Management Studies

University of London
Singapore
08.1994

Diploma - Economics

University of London
Singapore
09.1991

Skills

  • Analytical and Critical Thinker
  • Operations Management
  • Articulate Communication
  • Speech Writing
  • Strategic Planning
  • Industry Expertise
  • Organizational Leadership
  • Business Consulting
  • Strategic Direction
  • Revenue Growth
  • Employee Motivation and Performance
  • Recruiting and Hiring Top Talent
  • Sales and Marketing
  • Market Understanding
  • Strategic Partnership
  • Business Development
  • Market Access and Expansion

Additional Information

  • Microsoft Excel & Powerpoint , Winner of “Great ASEAN Race” Award 2020 CEO AKA Award Winner 2020 (Deliver with Focus)– Townhall Best Practice Sharing Nominated to attend GE APAC Talent Forum 2021 CEO AKA Award Winner 2021 (Deliver with Focus) – Townhall Best Practice Sharing Appointed Part Time Ombuds (PTO), Singapore, 2022 ‑ Present

Languages

English
Bilingual or Proficient (C2)
Mandarin
Bilingual or Proficient (C2)
Malay
Intermediate (B1)

Timeline

Segment Leader ARC (Anesthesia & Respiratory Care)

GE Healthcare
09.2022 - Current

Modality Manager, ARC (Anaesthesia & Respiratory)

GE HealthCare
10.2019 - 09.2022

Channel Sales Manager

LinkedIn
03.2018 - 09.2019

Lab Automation Marketing Manager

Becton Dickinson
04.2015 - 11.2017

Business Manager

GE Healthcare
11.2011 - 03.2015

Account Manager

Draeger Medical S.E.A Pte Ltd
03.2009 - 10.2011

Distributor Manager

The Laryngeal Mask Company
05.2007 - 06.2007

Business Manager & Marketing Manager

The Laryngeal Mask Company
01.2007 - 02.2009

Bachelor of Science (Hons) - Management Studies

University of London

Diploma - Economics

University of London
ADELINE NAH