Abbygail Chong
Summary
Enthusiastic Marketing executive adept at working with colleagues and customers of all backgrounds. Willing to take on any task to help team. Reliable and dedicated team player with hardworking and resourceful approach, focused on enhancing business and meeting customer goals. Hardworking and passionate job seeker, ready to help team achieve company goals.
Overview
5
5
years of professional experience
Work History
Brand Executive
A. Lange & Sӧhne
01.2024 - Current
- Coordinated logistics for high-profile events, successfully showcasing company offerings to targeted prospects and key stakeholders, ensuring seamless execution and attendee engagement.
- Participated in brainstorming sessions to evaluate marketing initiatives, track sales performance, and identify areas for optimization.
- Generated and analyzed post-event result reports to assess performance, measure ROI, and provide actionable insights for future improvements.
- Facilitated the movement of promotional, exhibition, and limited-availability items between regional locations to support marketing efforts.
- Created and managed purchase orders (POs) for non-stock and specialty items, ensuring accurate documentation and financial tracking.
Marketing Executive
Performance Motors Limited
01.2023 - 01.2024
- Increased brand awareness by assisting in developing and implementing innovative marketing campaigns.
- Planned and executed events and marketing programs to increase qualified leads.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Worked with sales team to drive internal promotion of company programs, initiatives, guiding principles and mission.
- Engaged, informed and supported staff on media and marketing outcomes.
- Preserved brand integrity by monitoring consistency and quality of marketing content.
- Implemented key initiatives and activities aligned with brand strategy and brand advocacy.
Marketing Assistant
Lamborghini
01.2022 - 01.2023
- Assist in regional event plannings and marketing plans
- Monitor performance and conduct data analysis of marketing campaigns and activities in APAC & OCE
- Managed the Purchasing Process using SAP system
- Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
- Increased brand awareness by implementing targeted marketing campaigns and strategies.
- Provide valuable support for Salesforce Marketing Cloud (SFMC) initiatives.
- Collaborated closely with CRM team to implement SFMC functions, including creating engaging EDMs and coordinating with agencies.
Marketing and Operations Intern
Syncware AI
11.2021 - 12.2021
- Lead generation for networking and building up a database
- Marketing planning to the desired future direction and actions to be taken as the start-up progresses
- Designed marketing collaterals used for business purposes
Communications Intern
STPI Creative Workshop and Gallery
10.2019 - 12.2019
- Provide insights on key trends related to Singapore’s Art Scene
- Manage STPI’s website to drive excitement and traffic to the gallery
- Assisting with printing workshops in the gallery
Education
Bachelor’s Degree in Marketing -
Royal Melbourne Institute of Technology
12-2021
Diploma in International Business -
Singapore Institute of Management (Global Educatio
06-2019
Skills
- Technical
- Microsoft Suite
- (Word, PowerPoint, Excel)
- SAP
- Salesforce
- Professional
- Teamwork and Communication
- Business Correspondence
- Project Support
- Operations Support
- Event Logistics
Languages
English
Chinese
Timeline
Brand Executive
A. Lange & Sӧhne
01.2024 - Current
Marketing Executive
Performance Motors Limited
01.2023 - 01.2024
Marketing Assistant
Lamborghini
01.2022 - 01.2023
Marketing and Operations Intern
Syncware AI
11.2021 - 12.2021
Communications Intern
STPI Creative Workshop and Gallery
10.2019 - 12.2019
Bachelor’s Degree in Marketing -
Royal Melbourne Institute of Technology
Diploma in International Business -
Singapore Institute of Management (Global Educatio
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