Aaron Charles Samuel

Ecommerce Strategy Development:

• Develop and implement a comprehensive ecommerce strategy to drive online sales and achieve business objectives.
• Identify new opportunities for growth and expansion in the online marketplace.
• Stay updated with industry trends and competitor activities to ensure the company remains competitive.

Platform Management:

• Oversee the management and optimization of the ecommerce platform (e.g., Shopify, Magento, WooCommerce).
• Ensure the platform is user-friendly, visually appealing, and functionally efficient.
• Collaborate with IT and web development teams to implement new features, troubleshoot issues, and ensure smooth operation.
• Work with UX team to enhance website UX and improve customer experience.

Digital Marketing:

• Collaborate with digital marketing teams to design campaigns and optimize SEO, SEM, PPC, email marketing and paid social media results.
• Monitor and analyze website performance using tools like Google Analytics.
• Track keyword rankings, organic traffic, and conversion rates and create quality content that aligns with keyword targets and user intent.
• Analyze the performance of digital marketing campaigns, making data-driven decisions to optimize ROI.

Customer Experience:

• Enhance the online shopping experience by ensuring easy navigation, fast loading times, and a seamless checkout process.
• Monitor customer feedback and reviews to identify areas for improvement.
• Implement strategies to increase customer retention and loyalty.

Sales and Revenue Management:

• Set and achieve sales targets for the ecommerce channel.
• Analyze sales data and trends to identify opportunities for growth.
• Work on pricing strategies and promotional campaigns to maximize revenue.
• Oversee the launch of new products and collections on the ecommerce platform.

Inventory and Vendor Management:

• Collaborate with the inventory and product teams to ensure accurate product listings, availability, and timely updates.
• Optimized supply chain operations for timely order fulfillment and reduced shipping costs.
• Manage product categorization, descriptions, and imagery to enhance the online shopping experience.
• Fostered strong relationships with vendors, negotiating favorable contract terms that benefited both parties.

Analytics and Reporting:

• Monitor and analyze key performance metrics, including traffic, conversion rates, and average order value.
• Generate regular reports on ecommerce performance and present insights to senior management.
• Use analytics tools to track customer behavior and make informed decisions.

• Provided high-level administrative support to senior executives, ensuring the efficient operation of the executive office and contributing to the overall success of the organization. I managed complex calendars, coordinated meetings, and organized travel arrangements. Additionally, I prepared critical documents such as reports, presentations, and correspondence. I served as the primary point of contact for both internal and external stakeholders, demonstrating exceptional communication skills and professionalism. I also negotiated favourable contract terms with vendors, leading to cost savings while maintaining quality of service and timely delivery.

Managed business expansion to drive growth and increase market presence in Pakistan's international shipping and logistics industry. Identified new business opportunities while building and maintaining relationships with clients, and developed strategies to enhance revenue and market share. Collaborated with sales, marketing, and operations teams to achieve business targets and deliver exceptional customer service. Cross-functional collaboration for successful execution of business development initiatives.

Responsible for overseeing store and inventory maintenance, providing high-level administrative support to the senior management of the school, and managing the organization of meetings, conferences, and events. Ensured smooth operation of office activities, including office maintenance, vendor management, and the supervision of domestic and security staff. Additionally, the coordinator organizes and facilitates educational and social activities, prepares reports and statistics for internal and external use, and handles administrative tasks such as attendance tracking and ID card issuance. During this job, I developed exceptional organizational skills, event management, vendor negotiations and the ability to manage multiple responsibilities in a dynamic environment.