Aaron Joseph
Summary
Digital Marketing Professional with 4 years of experience in Google Search Ads, Facebook/Instagram Ads, Community Building/Engagement, Website Development, Search Engine Optimization.
Highly analytical and data-driven approach to managing and optimizing digital campaigns meeting established KPIs.
Overview
4
4
years of professional experience
Work History
E-Commerce Executive
Plaza Premium Group
01.2023 - Current
- Leveraged Google Analytics and AB testing to monitor effectiveness of online marketing strategies, website content and user experience.
- Supported annual media planning process and media buying for digital content.
- Managed daily PPC campaigns and monitored monthly spend to maintain budget parameters.
- Worked with third-party partners (Programmatic & Affiliate Agencies) to coordinate overall brand promotional activities.
Digital Marketing Executive
Management Development Institute of Singapore
01.2021 - 12.2022
- Planned and executed google ads, SEO, email marketing and social media paid advertising digital campaigns.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement.
- Managed administrative logistics of events planning and event promotions for Roadshows, Graduations and e-open houses
Digital Marketing Specialist
First Page Digital
01.2020 - 11.2020
- Assessed clients needs and developed individualized digital marketing strategies for specific campaign goals
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
Education
Bachelor of Science - Marketing
University of Southampton
Singapore09.2019
Skills
- Adobe Creative Suite
- Campaign Performance/ROI Tracking
- CMS Platforms
- Community Engagement
- Digital Campaign Development
- Email Marketing
- Event Planning
- Facebook, Instagram, LinkedIn
- Google Search, Display, Discovery Ads
- HTML
- Landing Page Optimization
- Search Engine Optimization Expertise
Accomplishments
- Increased web traffic 280% within 1 months by designing innovative digital marketing campaigns for Plaza Premium Group
- Helped generate $1mil in sales following launch of digital marketing campaigns for Plaza Premium Group.
- Grew relevant and active IG followers by 20% through grassroots marketing plans incorporating social media campaigns for MDIS
Timeline
E-Commerce Executive
Plaza Premium Group
01.2023 - Current
Digital Marketing Executive
Management Development Institute of Singapore
01.2021 - 12.2022
Digital Marketing Specialist
First Page Digital
01.2020 - 11.2020
Bachelor of Science - Marketing
University of Southampton
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