Aaron Chan

• Assisted senior leadership in managing all aspects of operations
• Led teams of up to 8 personnel, supervising daily performance as well as training and improvement plans
• Prioritized tasks and allocated resources appropriately to keep teams focused and productive
• Establishing team priorities, maintained schedules and monitored performance
• Assisted in organizing and overseeing assignments to drive operational excellence
• Developed and managed content calendars for each platform to establish timely and relevant posts
• Developed detailed plans based on broad guidance and direction
• Drove cross-functional collaboration with focus on quality service delivery.

• Strategising and conceptualisation of FMCG brands' digital communications through thorough brand and consumer research
• Establishing brand messaging to the target audience through deep understanding of consumer journey and insights
• Performed media buying efforts (META Business Suite) through strategising and budget planning for optimisation
• Internal and external stakeholders management, with internal team of marketing executives and interns, creatives and digital/tech professionals.

Social media lead for retainer accounts and marketing campaigns, achieving optimal results for clients by exceeding KPI and winning up to 13 awards over a span of 2 years.

• Led the social team on clients' PR and marketing campaigns
• Monitored clients' online presence to engage with target audience and strengthen customer relationships
• Prospecting relationships with key partners to extend and drive successful social/digital campaigns
• Developed and executed business development strategies for social/digital campaigns
• Conceptualise creative ideas and proposals tailored to each client's project.

• Key Clients: Gucci, Longchamp, Coach, Kate Spade, H&M, Bimba Y Lola, Maje, Furla, Hublot, Swarovski, Tom Ford Beauty, Giorgio Armani Beauty, La Mer, Estee Lauder, Origins, Lancome, Diptyque, Clarins, Hera, Laneige, AHC, Dyson, LG Signature, DFS, K Collection, Grand Hyatt Singapore
• Other Clients: Burberry, Givenchy, Chaumet, Chopard, Karen Millen, BCBG, Mamonde, SKII, YSL Beauty, Guerlain, Giorgio Armani Fragrance, Shiseido, Marriott International, Reneissance Pattaya, T2 Tea
• Database management, event invitations, hosting and overall project management
• Increased customer engagement through social media
• Monitored online presence of company's brand to engage with users and strengthen customer relationships
• Collaborated with team members to develop creative campaigns for social media platforms
• Designed and implemented social media strategies to align with business goals.

• Events Management
• F&B Events Production and Operations
• Client Liaison
• Vendor Liaison
• Local and International Chefs Management.

• Singapore Fashion Week (2016)
• Sponsorships, Partnerships & Digital Marketing
• Key Clients: Microsoft Surface, Swarovski, Jaguar/ Landrover, NARS, TANGS, Lasalle College of the Arts, MAX.TAN and ALDO
• Other Clients: SKll, Fitbit, Perrier-Jouët, ABSOLUT ELYX, S.Pellegrino, Acqua Panna and Sanpellegrino Sparkling Fruit Beverages, Stella Artois, Dyson, InterContinental Singapore, Zalora and Oola Lab
• Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers
• Planned and executed events and marketing programs to increase qualified leads
• Project lead for social campaigns and events from proposals, pitching, strategising marketing and social media campaigns from creation to executions of the deliverables
• Fringe events include workshops, launches and parties, accompanied with on-ground content creation for digital marketing campaigns and media buying, as well as client management on-ground
• Managed Microsoft Surface, Singapore, as one of the key accounts during Singapore Fashion Week 2016 and positioned the brand at the forefront of the fashion-tech industry
• Through content marketing strategy, it has garnered more than 1 million overall outreach within 2 weeks of digital campaign activation
• Spearheaded the digital marketing department for both Singapore Fashion Week (SGFW) and Digital Fashion Week (DFWSG) social media accounts, crafting and strategising a series of digital content and campaigns for both SGFW/DFWSG and clients/sponsors, with a total outreach of over 4 million audiences.

• Clients: STÄRKER, Rexults Medspa & Clinic, BALLY, JOE&DOUGH, RABEANCO, Shin Sapporo Ramen, Atmosphere Bistro
• Strategising campaigns/projects by amplifying brands awareness through targeted traditional and digital media executions; creating a holistic 360 experience for both the client and its targeted audience
• Starker Music Carnival (Event)
• Headed the project from ground zero to an annual landmark lifestyle event
• Managed project budget by negotiating with key strategic partners and vendors lowering costs for higher returns
• Liaised with Starker Group's marketing team, third party vendors and the external events team
• Digital outreach of approx 300,000 from a 3-week digital campaign before event date
• Turnout rate exceeded by a factor of 3, with a project value return of 17%
• Digital Fashion Week 2015 and 2016
• PR, Digital Marketing, Social Media and Events
• Managed the overall project with a team of 7 for campaign strategy, creatives (ATL/BTL), media invitations, event production and operations on ground from transport and media's daily schedule during the period of the event
• Undertook sponsorship/ partnership role in DFW 2015 and pitched for Starworld Asia as Digital Fashion Week's partner and established a long term partnership with them for digital content
• Managed PR with Siam Paragon Group's team during DFW Bangkok as well as the operations on ground for local, regional and international influencers, ensuring the digital KPI was executed and achieved promptly and in a timely fashion.

• Design / F.A
• For clients such as Hudsons Coffee and The Sufferfest
• In-magazine advertisement, packaging, Airport Ooh!, Styleguide layout, Jersey, Automobile sticker.

• Creative and Collaterals Design
• Sales Assistant: Client management and sales
• Logistics Management.

• Sales and Marketing: Partnerships and sponsorships
• Plan and conceptualise creative production ideas delivery
• Developed schedules for production, editing, and duplication for timely delivery
• Participated in meetings with producers and production crew to keep the program in step with creative vision
• Observed tight deadlines and strict budgetary controls to avoid waste and streamline costs
• Reviewed scripts and made changes to improve wording, flow or interest levels, consistently producing highly successful content online.