Fitness enthusiast
JOEL CUTINHO
Account Director
Summary
Experienced executive communications professional, with the ability to collaborate and adapt in a fast-changing multi-stakeholder environment. Multi- geographical experience in MEA, India and APAC, with a proven track record of planning and implementing impactful and compelling communication campaigns for large technology businesses. Engaging storyteller with outstanding project management and interpersonal skills. Practical approach to solving issues and complex problems, with the aptitude to deliver insightful solutions.
Overview
14
14
years of professional experience
10
10
years of post-secondary education
4
4
Languages
Work History
Account Director
Rice Communications
10.2023 - Current
- I provide strategic counsel to the agency's largest clients such as Salesforce, CrowdStrike and Pure Storage.
- I lead the exclusive executive communications mandate for Hilton's APAC Vice President, enhancing and shaping his reputation across owned and earned channels.
- I led the crisis management program for CrowdStrike in South Asia, and presently working on the reputation rebuilding narrative for their brand and executive leadership team.
- I play an active role in fostering the growth of my team, champion the agency's media relations program and marketing communications initiatives.
Associate Director
Precious Communications
02.2022 - 09.2023
- Team lead for PRecious Communications' Edge practice, catering to clients in enterprise and emerging technologies. Revenue growth S$800,000 to S$1.7M (1.5 years)
- Managed and enhanced executive communications for:
- Simon Green, President of JAPAC at Palo Alto Networks
- Rangu Salgame, Founder and Chairman, Princeton Digital Group
- Global and regional leadership team, GitHub
- These included but were not limited to external communications, employee engagement, CSR and advocacy campaigns
- Nurtured a core team that was intellectually and professionally inspired, growth focused, and client obsessed
Senior Manager
Adfactors PR
11.2020 - 02.2022
- Led strategic communications, reputation management, executive profiling, and brand building programs for marquee clients across sectors
- I played an integral role in the end-to-end business development process, from scoping to client onboarding and kick-off
- A two-time winner of 'Adfactors PR Decathlon', a monthly internal competition, with over 300 participants, problem-solving for some of the most pertinent industry issues
Consultant
Archetype
08.2017 - 11.2020
- Overall accountability for planning and implementation of communication programs for clients in emerging technology services, IT, and cybersecurity
- Elevated digital thought leadership for EY India's consulting practice-Media outreach program for ~20 partners
- Led the corporate profiling for Rahul Agarwal, CEO, Lenovo India, focusing on intelligent devices
- Positioned McAfee as one of the leading 'device to cloud' cybersecurity company in India
- Planning and operational lead for NTT's technology services, spanning 7 functional heads and the CEO
Senior Account Executive
Fleishman Hillard
12.2015 - 07.2017
- Led product and thought leadership campaigns for SAP India's senior leadership, scoring numerous opportunities for executive profiling, and supporting various marketing campaigns with PR as the air cover
- Supported Parle Agro's executive and corporate communications for their Managing Director, Nadia Chauhan
- Scope included PR support for product marketing campaigns and annual business updates
- Media management for launch of numerous sub brand phones from 'Honor'
- This included large scale media management, product reviews and event support
Media Relations
Havas Media
06.2010 - 07.2014
- CLIENTS: Chalhoub group, COTY, Pratt & Whitney, Peugeot, Saur Energy
Education
Post Graduate Diploma - Public Relations And Corporate Communications
Xavier's Institute of Communications
Mumbai 06.2014 - 06.2024
Bachelor of Engineering - MECHANICAL ENGINEERING
RV COLLEGE OF ENGINEERING
Bangalore 04.2005 - 2009.01
Skills
Corporate Messaging & Narrative Development
Communications Analytics & Reporting
Cross-departmental Collaboration
Content Strategy
Media Strategy & Pitching
Stakeholder Engagement
Crisis Communication
Executive Communications
Corporate Messaging & Narrative Development
Accomplishments
Best 'Technology PR' campaign APACBest 'Technology PR' campaign APAC
Issued by PRCA · Mar 2023
The campaign “Crisis Averted | Unit 42” was deemed instrumental in raising awareness about growing threats targeting businesses and nations.
Interests
Animal shelter volunteer
Timeline
Account Director
Rice Communications
10.2023 - Current
Associate Director
Precious Communications
02.2022 - 09.2023
Senior Manager
Adfactors PR
11.2020 - 02.2022
Consultant
Archetype
08.2017 - 11.2020
Senior Account Executive
Fleishman Hillard
12.2015 - 07.2017
Post Graduate Diploma - Public Relations And Corporate Communications
Xavier's Institute of Communications
06.2014 - 06.2024
Media Relations
Havas Media
06.2010 - 07.2014
Bachelor of Engineering - MECHANICAL ENGINEERING
RV COLLEGE OF ENGINEERING
04.2005 - 2009.01
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