Teina Fok

• Take responsibility for the design and development of collections for Global 5 Brands, including BATA MEN, BATA COMFIT (specializing in leather and PU), NORTHSTAR, WEINBRENNER, and POWER, specifically for the Asia Pacific region.
• Cooperate in research activities, gathering trends and ideas from fashion predictions, market research, and visits to various countries in the Asia Pacific region.
• Work closely with Opco's Merchandising Managers & Collection Managers to gather information on the line plan.
• Involve in generating and reviewing revenue growth for regional common collections on a seasonal basis.
• Allocate styles to each factory and oversee the development process, ensuring correct and affordable sample execution.
• Source materials (including fabric, PU, leather, etc.) and execute projections and delivery flows with suppliers, negotiating prices, and ensuring quality standards are met.
• Manage the approval process for materials, fit, and prototype samples, as well as confirmation samples, to proceed with production.
• Attend trade fairs and visit material markets to ensure the collection follows the trend.
• In charge of localizing product development and production projects in Bangladesh, Indonesia, and Pakistan, overseeing both our own factory and outsourced factories.
• Focus on reducing costs and import taxes for the products.
• Monitor all procedures from product idea to final production.
• Organize and execute presentations to Bata Country Buyers (Regional Product Review).
• Develop brand stories/campaigns with Regional marketing.

• Responsible for Bata Singapore in MEN category including line planning, forecast, products section and segmentation, pricing, development samples and order placement.
• Analyze sale & monitor business performance for implementation for Best Seller Articles.
• Assist management to prepare annual budget on turnover and exercise budgetary control on samples.
• Ensure all purchases are in line with approved total seasonal budget, within monthly Open to Buy (OTB) and in line with approved price structure
• Work closely communicate local product need to brands, request right and relevant product offering, negotiating trade term, payment term and communicate.
• Schedule product launch in Singapore and communicate with the marketing team to prepare social media advertising and window display.

• Integral part of SRIVIN footwear's team, focusing on European and worldwide footwear markets
• Managed a design team, overseeing their daily activities and distributing workload.
• Led the design process, including footwear constructions, product development, and manufacturing.
• Created seasonal design concepts, coordinated styling, selected color palettes and fabrics in alignment with brand essence.
• Designed full main-range and SMU for various international licensed and own brands, specifically for trading fair and showroom samples.
• Provided fashion, trend, color forecasts, and materials information to customers.
• Managed sourcing of leathers, fabrics and soles.
• Led sample development for customer upper pattern, last, outsole, heel, and hardware design, ensuring corrections as needed.
• Involved in fit testing and final sample approvals.
• Oversaw the design and development of shoes for Men and Women, managing around 250 SKUs per season.
• Prepared pricing for each product and set out an annual budget for the products.
• Regularly communicated, liaised with, and visited the factory to ensure effective collaboration.
• Liaised and followed up with vendors on marketing materials, ensuring consistent communication and coordination.

• Led overall footwear design concepts for DIADORA (Sport, Lifestyle, and Fashion Footwear)in Greater China.
• Executed seasonal range planning within specified timelines.
• Led the development and sourcing of materials and accessories.
• Participated in planning and presenting collections at Sales meetings, including fashion shows and workshops.
• Provided guidelines and participated in the design of marketing and packaging materials.

• Responsibility for accessories (NFT) design and develop including Boxer, Active Gloves & Bags) for Europe market

• Contributed as a member of the design team at PONY International, an independent brand with a global focus on footwear and apparel markets.

Collaborated as a member of the JSK footwear design team, contributing to a vulcanized trading footwear company and factory. Specialized in catering to European and worldwide footwear markets, with notable collaborations with fast-fashion brands such as Zara, H&M, and Walmart.

• Started my career at Sprandi, contributing to the design team of this Eastern Europe-focused independent brand specializing in lifestyle, sport, and outdoor footwear.
• Involved in various aspects of footwear design, gaining foundational experience in creating stylish and functional designs.