Yuchen Wei

Work in content ecosystem team, mainly contribute to two business directions in past 3 years:

• Improve creator moderation experience by decreasing moderation overkill, increasing transparency, creator education, etc. Collaborate with safety, ecosystem and risk control team to optimize policies, governance strategies and recognition method, inform creators moderation results, platform rules in multiple channels, recommendable post rate +14%, creator overkill -82%, transparency rate ++.
• Control unoriginal content and encourage original content. Define, recognize and demote unoriginal content in For You Page, trade off unoriginal content view rate and key metrics(e.g. stay duration), unoriginal content -25%. Customize product strategies in creator monetization scenarios, revenue lost -80%. Encourage creator to post original high quality content through user education, creator post rate ++, violation rate .

Work in User Growth team, responsible for CapCut, Jianying, Xingtu and other video/picture editing tool Apps.

• Use push to increase DAU, combine personalized algorithm with manual selected high quality content, auto recall new users and silent users, CTR +20%, user retention +5%, DAU +1.24%.
• Help Jianying(Chinese CapCut) PC App coldstart and reach 10K DAU within one week, exceed expectations. Use Douyin - Jianying Mobile App - Jianying PC App channel to reach target users accurately.