Nishit Shah
Head SMB, Mid Market Sales & VC Partnerships, APAC
Summary
GTM leader with 12+ years of experience across B2B SaaS, startup ecosystems, and venture-backed scale-ups in APAC. Founding team member at Mixpanel APAC, where I scaled revenue from $5M to $35M+ ARR while building and leading multiple sales teams and launching a region-wide VC partnership program. Actively engaged 80+ VCs across APAC including Peak XV, Elevation, and Saison Capital to accelerate early-stage GTM motions.
Operator with strong zero-to-one experience from early roles at CleverTap and Pricebaba (500 Startups), and currently an active angel investor and advisor to 20+ early-stage companies . Deeply passionate about helping founders scale, by coaching GTM playbooks, building sales teams, VC introductions, unlocking AI and product-led growth.
A frequent speaker at ecosystem events, I bring a unique blend of commercial acumen, deep founder empathy, and market intelligence. Looking to bring my early-stage experience, relationship leadership, and passion for AI to a Venture Partnerships role at OpenAI.
Overview
11
11
years of professional experience
Work History
Head SMB, Mid Market Sales & VC Partnerships, APAC
Mixpanel
08.2019 - Current
- Founding team member of Mixpanel's APAC business; scaled regional revenue from $5M to $35M+ ARR , growing the team from 5 to 60+ employees across key functions.
- Progressed from Individual Contributor (IC) to building and leading the SMB and Mid-Market Sales teams from scratch, while also spearheading Venture Capital (VC) Partnerships initiatives to accelerate GTM strategy.
- Built and grew Mixpanel's VC ecosystem across APAC by onboarding 75+ top-tier VCs including Sequoia Capital (Peak XV), Elevation Capital, Matrix Partners, Saison Capital, Paypal Ventures, Birchal , and others, driving startup adoption and significantly impacting pipeline generation and strategic account wins.
- Built and institutionalized a VC Relations Program that became a key driver for new business development and strategic market expansion across APAC.
- Led hiring, onboarding, coaching, and talent development initiatives, fostering a high-performance sales culture. Consistently ensured at least one team member achieved President's Club each year.
- Recognized multiple times for individual and leadership excellence:
Global Sales Leader of the Year (President's Club) – FY 2024, FY 2023
President's Club Award Winner – FY 2022 (360% attainment), FY 2021 (142% attainment)
MVP (Most Valuable Player) – Awarded for six consecutive quarters for consistent over achievement and impact
Director Sales, Business Development & Partnership
Useinsider.com
04.2018 - 08.2019
- Designed and executed go-to-market strategies to establish Insider's footprint across Singapore and Malaysia , targeting fast-growing startups and enterprises
- Drove new business generation through outbound prospecting, lead-generation campaigns, and close collaboration with marketing and business development teams
- Expanded revenue within existing accounts through cross-sell and upsell initiatives, unlocking new growth opportunities
- Developed early exposure to ecosystem-driven growth strategies , laying the foundation for later success in venture partnerships and GTM advisory roles
Vice President Sales
CleverTap
09.2016 - 03.2018
- Founding GTM team member (#26 overall employee); helped scale CleverTap's business from 0 to $8M ARR in under 18 months through strategic market expansion and ecosystem engagement
- Worked closely with Partners at Sequoia Capital (now PeakXV) and Accel Partners to help drive CleverTap adoption with their portfolios
- Partnered with startups, enterprises, and VC-backed companies to accelerate adoption, establishing a strong early presence in high-growth sectors
- Led feedback loops between field sales and product teams, influencing pricing strategy and product roadmap to better fit dynamic startup and mid-market customer needs
- Created compelling sales narratives, demos, and enablement materials to support GTM success across new regions
Founding Core Team - Operations & Revenue
PriceBaba.com
11.2013 - 06.2016
- Founding team, Employee #5 (third co-founder) at a 500 Startups-backed company, scaled Pricebaba from inception to 6M+ monthly users , culminating in a successful acquisition by 91mobiles
- Played a cross-functional leadership role across content, growth, operations, and GTM , evolving from a hands-on content contributor to leading multi-city market expansion and ecosystem partnerships
- Led the launch of new cities and operational infrastructure , building a trusted retailer network and enabling real-time, location-based discovery for mobile phone buyers.
- Owned and scaled Pricebaba's B2B partnerships vertical , securing deals with major retail chains like Spice Hotspot, Sangeetha Mobiles, and Poorvika Mobiles , bridging offline and digital commerce.
- Managed critical business functions: partner onboarding, price benchmarking, and retailer negotiations , ensuring data accuracy and improving user conversion.
- Drove strategic initiatives including evaluating new business models , pitching investors, and contributing to fundraising efforts , culminating in Pricebaba's acceptance into 500 Startups (Silicon Valley) in 2013.
Education
MBA - Business Administration And Management
Thakur Institute of Management Studies & Research
India 04.2001 -
Bachelor of Engineering - Computer Engineering
R.C. Patel Institute of Technology
India 04.2001 -
Diploma in Engineering - Computer Engineering
Kala Vidya Mandir Institute of Technology
India 04.2001 -
Skills
VC Relations GTM Strategy B2B SaaS Sales Startup Ecosystem Partnerships Ecosystem Marketing Angel Investing Founder Coaching Hiring & Team Building Sales Enablement Strategic Selling Public Speaking
Timeline
Head SMB, Mid Market Sales & VC Partnerships, APAC
Mixpanel
08.2019 - Current
Director Sales, Business Development & Partnership
Useinsider.com
04.2018 - 08.2019
Vice President Sales
CleverTap
09.2016 - 03.2018
Founding Core Team - Operations & Revenue
PriceBaba.com
11.2013 - 06.2016
MBA - Business Administration And Management
Thakur Institute of Management Studies & Research
04.2001 -
Bachelor of Engineering - Computer Engineering
R.C. Patel Institute of Technology
04.2001 -
Diploma in Engineering - Computer Engineering
Kala Vidya Mandir Institute of Technology
04.2001 -
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